strategies to building a winning business
TRANSCRIPT
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Strategies to building a winning Business
By Abel Mukwevho
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5 Things you need to start a Business
1. Idea
2. Vision
3. Create it
4. Brand it
5. Sell it
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The FRAMEWORK – Your Business environment
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The Micro Environment
•Vision, mission and objectives
•Leadership
•Human Resource
•Resources
•Operation
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The Micro Environment
Product/Service
What am I going to do, to take this product/service to the customer?
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The Micro Environment What’s your operation system?
This is what you sell•Resources •Capital
Working your resources
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The Market Environment
•Target Market
•Branding
•Competition
•Sales
•Pricing
•Public Relation
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The Market Environment
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The Market Environment
Four Steps to correct pricing
1. Mark-up pricing
2. Vendor Pricing
3. Competitive pricing
4. Psychological Pricing
•Cost + your fee
•Manufacturers recommended price
•Compare your prices to your competition – not too low not to high
•Understand the barriers in your clients mind
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PerformancePerformance
Sal
es
Sal
es
Resources0
Product
ivity
Product
ivity
Top Achievement
Break even: when cost = profit
The Market Environment
Measure your productivity
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0
The Market Environment
Measure your productivity
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The Macro Environment
•Economics
•Technology
•Politics
•International environment
•Physical environment
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The Macro Environment
Your economic system
Consumption
Labour
Production
Products
Your home
Your Operations
Your Business
Your needs and
wants
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Thank YOU!!!