strategies for winning pr portfolios
DESCRIPTION
What are effective strategies for preparing and presenting winning public relations portfolios to potential/existing clients and prospective employers? Think conventional media. Think social media. Don't think mere scrapbook. Instead use your deliverables to tell your story, and tell it well.TRANSCRIPT
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PR Portfolio Review Strategies
Kevin M. Brett
J454
May 8, 2013
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Deliverables
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Don’t Be Defensive
• Tremendous opportunity to receive constructive feedback; Bring Your Notebook
• Make new contacts that can be part of your network; assist your search
• New LinkedIn.com “connections”• The Reviewers are donating their time
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How Should You Prepare
• Practice, but don’t over practice, your presentation
• Be confident: You know this subject better than anyone else
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Err…on Side of Overdressing• Proper Business Attire• At least sport coats & ties• Coats, Blouses, Skirts• Clean Shoes• Grooming
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Not “Pinterest”• Think: Conventional and Social Media• Think: Design, Art and Pictures• Avoid: Pages of Black Type on 8”x11”
paper
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Deliverables
Large Portfolios with Rings
Place for Business Cards
“Kangaroo” Pouch
Business Cards
Thank You Notes
LinkedIn Request
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Awesome Content: Your Story
• Your Professional Work, including Eugene Airport, FOOD for Lane County, SheerID
• Internships, Student Pubs, AHPR etc.• J410, J440, J452, J453, J454, J495 etc.• Blog Posts; News Releases; CEO Letters• Short Video (1-2 Minutes)• Cover Letter and Resume
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Tells the Story Without You Present