strategically using social media - harvard university · 2017-05-19 · 39% of twitter users…...
TRANSCRIPT
A Beginner’s Guide to Strategically Using Social Media October 2014
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Four Ms of Social Media:
• Mission
• Message
• Medium
• Management
What is your mission?
What core messages will your social presence reinforce?
• Who is your audience?
• What is your content?
• How are your messages valuable to your audience?
• What action do you want your target audience to take?
Know your audience:
Image: mashable.com
YouTube reaches more U.S. adults…
aged 18-34 than any cable network.
39% of twitter users…
have at least some college experience and hold a pretty decent job – 42% earn $50,000 per year. Pew Research Center
Image: mashable.com
Socialgraphic data:
• Internet use
• Mobile use
• Goals and motivations
• Behavior
• Emotional and psychological needs
College aged women spend 10 hours a day on their cellphones.
• 95 minutes a day texting
• 49 minutes emailing
• 39 minutes on Facebook
Image: leveragenewagemedia.com
Four Ms of Social Media:
• Mission ✔
• Message ✔
• Medium ✔
• Management
How will you manage engagement and workflow?
• How frequently can you engage with your
audience?
• What resources will you need to maintain
consistency?
• How will you measure success?
• How can you continue to develop your
presence to enhance your mission and
message?
You’re ready!
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Developing a strategy:
• Your strategy should SMART; Specific, Measureable,
Achievable, Relevant, Time-Bound.
• Your brand is also your social brand.
• Crafting a “voice.”
• Strategy requires prioritization and tough choices.
• Measurable outcomes – what do you want to accomplish?
• Track key metrics and analytics.
