Strategic Planning: Why Now?• Continue the momentum

of success over the 17 years

• Where we are going • How we are going to get

there• How do we know we are

there

Expected Results

• Strategize way forward • Focus committees actions • Guidelines for establishing sponsors, purchasing materials, requesting community support, expenditures

Strategic Planning

• Is a methodical and taxing process• Is not the answer for many of the common

organizational problems • Recommend three year planning cycle• Meet at lease three times:

– First; focus on AAYLC Mission, Vision, SWOT– Second; AAYLC through external customers eyes

• School District advisors, CC, Community Groups– Third; 2010 AAYLC Objectives and Goals

• Developing an Plan of Attack

Meeting Rules• Use several methods• Parking lot for

questions, ideas and other discussions

• Open and frank discussion

• Check emotions at the door

• Remember our customers

Where Did We Come From ?

AAYLC VISION

Vision Statement

• How you what see this conference will look like in 2012?

• Where do we what to be.• What impact will all your work will have on

this community or in our society?• Where should we go and why?

Vision Statement-Our Future• AAYLC Vision:

“Youth Building Respect and Responsibility for Future Rewards”

• Our conference strives to provide our youth with the tools and skills necessary to become contributing members of our community and society

• M3 Planning: to Start a strategy revolution

• McDonald’s: To dominate the global foodservice industry

• VISA: A world which buyers and sellers can conduct commerce anywhere, any time, and in any way they chose

• AAYLI-DenverStanding on the shoulders of the past: listening to the voice of the present; paving the way to the future

Evaluate our

Mission Statement

Mission Statement Evaluation

• educate and empower youth to develop individual and community responsibility for self and others by providing leadership, social and cultural awareness

• Statement of our conference purpose?

• Statement fits the current environment?

• Statement motivates and inspires you to action

• Is it realistic?• Is it specific, short, sharply

focused, and memorable?• Is it clear and easily understood• Does it say what you want the

conference to be remembered for?

African American Youth Leadership Program

• AAYLP Mission Statement• The African American Youth Leadership Program

(AAYLP) is a division of RPIC with the goal of providing the leaders of tomorrow with the necessary tools to be prepared for today’s corporate world. We believe that this goal can be achieved in providing students with academic guidelines, interactive training and exchanges with business leaders and policy makers. AAYLP participants are prepared with the practical training to be effective leaders in their communities. (Research and Policy Institute of California)

African American Youth Leadership ConferenceOSU

• To promote positive youth development in African/African American youth and multicultural youth of African descent by:

-Raising awareness on how to achieve personal goals-Emphasizing the value of education-Empowering future leadership (responsibility)-Establishing a sense of community-Increasing personal self-esteem and affirm cultural awareness

YOUTH LEADERSHIP INSTITUTE State of New Mexico

Office of African American Affairs

• To build a network of institutions that develop the next generation of civic, corporate, educational, entrepreneurial, political and spiritual leaders. Having embodied the core values of the Institute, these young men of character will impart their leadership to benefit society

University of Missouri-Columbia.Youth Leadership Mission

• …to inspire youth to service, excellence, and outstanding performance by reinforcing active political and community leadership as a means for meeting the challenges of today and the future.

LeadAmerica

• Our mission is to inspire and empower the next generation to achieve their full potential and instill a sense of purpose, integrity and personal responsibility. With a rich history dating back over 20 years, LeadAmerica is committed to educating and empowering young leaders.

Strength Weakness Opportunities and Threat

Analysis

What’s a SWOT

• To move forward from where you are today, we have to determine our strategic position…where we stand today.

• SWOT allows us to do that by looking at internal strengths & weaknesses and external opportunities & threats

Internal Factors: Strengths and Weaknesses

• Human resources• Physical resources• Financial• Activities and processes• Past experiences

External Factors: Opportunities and Threats

• Future trends• The economy• Funding sources• Demographics• The physical environment• Legislation• Local, national or international events

SWOT Implementation

Strengths1.2.3.

Weaknesses1.2.3.

Opportunity1.2.3.

Opportunity-Strength Strategies Use strengths to take advantage of opportunities

Opportunity-Weakness Strategies Overcome weaknesses by taking advantage of opportunities

Threats1.2.3.

Threat-Strength Strategies Use strengths to avoid threats

Threat-Weakness Strategies Minimize weaknesses and avoid threats

SWOT Development (for Conference as a whole)

Ask yourself answer these simple questions: what are the strengths and weaknesses of the conference and what are the opportunities and threats facing it?

Internal ExternalStrengths:1.2.3.4.

Opportunities:1.2.3.4.

Weaknesses:1.2.3.4.

Threats:1.2.3.4.

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis

Strengths Weaknesses Opportunities Threats

Our People Finance/Budget Committee workload

New Sponsors Other Youth Leadership Conferences

Our Community Late equipment Requests Media Kits Youth sports activities

Sponsors subvention Signs for students Personalized Recognition Soft Economy -Budget cuts affecting facility and equipment

Colorado College:-facility-security-computer support-equipment

Volunteer Breakfast attendance Expand or add New subjects Increase in complexity of sponsorship package requirements

Web Mail Advertisement Sponsor handouts/materials

Web Site Non use of website as a tool Social Networking Media Release Statement

Security New Volunteers

Unresolved Issues List School Districts

Photography & Black Beat

Parents Conference

Leadership Institute

Volunteer Breakfast

Project Alpha

Accomplishments• We have a Vision of where we what to go• We’ve set a Mission for us to follow• We understand our strengths and

weaknesses• We know the possible opportunities for

the conference and the threats facing our success

Next Strategic Planning Meeting

Round Table Discussion

Topic: “AAYLC through the eyes of the community”

Round Table Discussion

Topic: “AAYLC through the eyes of the community”