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Where are we going??

IH Directors’ Conference, April 2013

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Is this what we want to do?

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Ending up where we want to be

What is a BIHAG?

a Big Hairy International House Goal

i.e. a very ambitious, clearly articulated plan that revs up the whole organisation

Envisioned future

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• Set well into the future;• Require thinking beyond the current capabilities of

the organisation and environment;• Are not sure bets;• Demand extraordinary effort and a little luck!

B-IH-AGs

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A creative process

TARGET BHAG-• Become a $125 billion by the year 2000 (Wal-Mart, 1990)COMMON ENEMY BHAG-• Crush Adidas! (Nike, 1960s)ROLE MODEL BHAG-• Become the Harvard of the West (Stanford University,

1940s)INTERNAL TRANSFORMATION BHAG-• Become number one or two in every market we serve and

revolutionise this company to have the strengths of a big company combined with the leanness and agility of a small company (GEC, 1980s)

Types of B-IH-AG

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A vibrant, engaging image of what the world will look like if we achieve our BHAG - translating words into mental

pictures.

Envisioned future – we have a dream

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The last word….

“The best way to predict your future is

to create it” Abraham Lincoln