You may think that your strategic meetings management program has little to do with the end experience. After all, the main goal is to save money, right? Wrong. In this session for event directors with existing SMM programs, consider how your SMMP can help enhance the experience of all of your participants and discuss strategies for capitalizing on these efforts with your peers. Learner Outcomes:• Understand the value of SMM and its relationship with participant experience. • Learn three ways you can enhance the attendee experience through SMM.• Plan out ways you can implement these methods at your organization.

Strategic Meetings Management:

Adding Value to the Participant Experience

With FIRST LAST, JOB TITLE, COMPANY

Your Participant ExperienceParticipant Type Experience

Component How It Applies to Experience

SMM and the Participant Experience

Meeting Owner How Sharing Goals Could Affect Participants

Small

Medium

Large

The Importance of Goal Sharing

Internal:

External:

New:

Your Internal and External Measurements

1.

2.

3.

Ways to Measure Emotional ROI

Platform Effect or Potential Effect on Participant Experience

Technology Platforms and Participant Experience

Priority Its Effect on the Participant Experience

Your SMM Priorities