strategic events manager may 2011

8/6/2019 Strategic Events Manager May 2011

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JOB DESCRIPTION

JOB TITLE: STRATEGIC EVENTS MANAGER

DEPARTMENT: MARKETING & COMMUNICATIONS

REPORTS INTO:(Job Title)

PR AND COMMUNICATIONS MANAGER JOB LEVEL 4

ABOUT LONDON BUSINESS SCHOOL

It is the vision of London Business School to be the pre-eminent global business school, nurturing talent andadvancing knowledge in a multi-national, multi-cultural learning environment.

OVERVIEW OF DEPARTMENTThe Marketing and Communications department is responsible for developing and delivering the School’s marketingand communications strategy through a combination of corporate communications, brand and campaignmanagement.

OVERVIEW OF THE JOB

To work with the PR and Communications Manager, Head of Communications and other key stakeholders totranslate the School’s business and communications strategies in to a strategic events strategy and plan that:

• Raises the local, national and global profile of London Business School and maintains its reputation as a top tenglobal business school

• Builds and deepens relationships with key stake holders including corporate clients, partners, donors, alumni etcto drive engagement and commitment to the School

• Supports the School’s revenue, fundraising and participant quality targets

KEY AREAS OF RESPONSIBILITY KEY PERFORMANCE INDICATORS (KPIs)

CORPORATE EVENTS PLANNINGand PROJECT MANAGEMENT

• Effective international and domestic strategic events strategy and plan isin place which supports the delivery of both strategic business units (ExecEd, Degree, Advancement, Career Services, Research Centres) andSchool-wide objectives

• School has one overarching events plan and calendar which is effectivelycommunicated to internal and external stakeholders

• Conversion/endearment/sales events plan that is managed by e.g. DegreeProgrammes, integrated with the overarching School events plan

• Flagship corporate events are leveraged for maximum benefit; includesGlobal Leadership Summit and Business Leaders Series

• In agreement with the Advancement team, key partner/sponsoringorganisations/individuals identified and relationships developed

•

Strategic events are planned, managed and executed (through EventsDelivery team) on budget, to deadlines and event and School-wideobjectives are achieved; income growth and return on investmentachieved across a broad portfolio of events

• Management of the day-to-day activities related to the School’s eventprogramme

• School’s presence at external events, e.g. global management educationis coordinated for maximum impact

• Multiple events are managed and prioritised

EVENT CONTENT • Strategic objectives set for the content of each event with key internalstakeholders to meet their departments’ key objectives

• Events are innovative and relevant (drawing on Faculty research,student/alumni/programme stories)

• World-class speakers are identified and sustainable relationshipsdeveloped

• Speakers drawn from Faculty, senior managers, internationally renownedacademic, business and political leaders

EVENT MARKETING • Events are marketed effectively using multiple and innovative mediachannels, to appropriate audiences through working in partnership withPR, brand, multi-media, copywriting, web and campaign executioncolleagues

EVENT ANALYSIS • Events are evaluated, return on investment analysed and lessons learnt,shared and applied for future events campaigns

• Event feedback is captured and all follow-up activities actioned

INTERNAL COMMUNICATIONS • Dean, Faculty, senior managers and all key stakeholders are fully briefed

and informed of event objectives their role within it and any other relevantkey information.

• Internal stakeholders are engaged in events strategy through internalcommunications plan

RESOURCE MANAGEMENT • Event campaigns are aligned/integrated with and supportive of Schoolmarketing strategy so that activities can be appropriately timed andprioritised

• Proactive budget management and forecasting is undertaken to ensurebudgets plans are maintained



JOB DESCRIPTION

KEY AREAS OF RESPONSIBILITY KEY PERFORMANCE INDICATORS (KPIs)

LINE MANAGEMENT • Has a high performing, well motivated team.

• Team is well informed and updated about relevant cross School andexternal issues

• Staff are given regular feedback on their performance-including personalreviews

• Ensures relevant training and development is in place for individuals/teams and monitors training effectiveness (PDPs in place)



JOB DESCRIPTION

KNOWLEDGE/QUALIFICATIONS REQUIRED SKILLS/EXPERIENCE REQUIRED

• Extensive awareness of the activities of theorganisation and competitor business schools

• Knowledge of event marketing

• Knowledge of target markets for global Higher Education

• Experience in event management and marketing

• Project management and planning skills andexperience

• Strategic planning with wide stakeholder groups

• Experienced in creating and managing innovativeand effective domestic and international events

• Excellent interpersonal, relationship building andcommunication skills

• Influencing, negotiating skills

• Experience of prioritising resources and allocating,managing and controlling budgets

KEY STAKEHOLDERS/CONTACTS

• Director, Marketing and Communications

• Associate Dean and Directors, Advancement and Career Services

• Heads of Marketing for Degree Programmes and Executive Education

• Marketing, Communications and Events colleagues (in centre and e.g. Degree Programmes)

• Dean and Faculty

• Speakers-internal and external

• Press

COMPETENCYJOB LEVEL

LEVEL 5 LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 1

COLLABORATIVE WORKING

Respect for Others

Networking

Conflict Handling

Team Working

Organisational Awareness

CUSTOMER FOCUS

Reputation & Relations

Service Delivery

Global Awareness

Negotiating & Influencing

Commercial Acumen

Fundraising

CREATIVITY

Creative Thinking

Problem Solving & Decision Making

Analysing & Using Evidence

Strategic Vision & Direction Setting

OWNERSHIP & ACCOUNTABILITY

Planning & Organising

Drive & Enthusiasm

Communication

Results Orientated

Professional/Technical

Sustainability & Health and Safety

LEADING & MANAGING

Leading / Managing / Team Leading Leading Managing Team Leading

Managing Performance

Develops Self & Others Self Self

Change Leading Managing Handling

MANAGING RESOURCESProcesses & Systems

Money

Projects & Programmes

Knowledge & Information



JOB DESCRIPTION

RESOURCES

1 Strategic Events ExecutiveEvents are also supported by wider marketing andcommunications colleagues across the School

Budget TBC

Hours of Work Standard but some evenings and weekends required for attendance atand organisation of events

Benefits: (standard text here) As per benefits leaflet

London Business School is an equal opportunities employer.

strategic events manager may 2011

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