Strategic BoardThursday 3rd May Telford Hotel & Golf Resort

Board Agenda

•Board Introductions 5 minutes •Board Representation 5 minutes•Chair and Vice Chair appointment 10 minutes •Tourism - Setting the scene 10 minutes •Telford Tourism Partnership Board Plan 1 hour•Board Meeting Schedule 2012 5 minutes

Board introductions

PRIVATE Sector

Katie Foster Chair Katie Foster Associates

Hazel Bexon Owner Stanage Guest House

Peter Bird MD PS Leisure Limited

Tom Gray CEO Southwater Event Group

Chris Jones GM Telford Shopping Centre

Jerrod Latham GM Q Hotels Telford

Steve Miller CEO Ironbridge Gorge Museums Trust

Alex Medhurst CEO RAF Museum Cosford

Colin Sweeney CEO Weston Park Enterprises Limited

Catherine Turnball Manager National Trust

PUBLIC Sector

Corin Crane Economic Development Manager Telford & Wrekin Council Claire Brown Business Investment Manager Telford & Wrekin

CouncilSarah Bird Business Tourism Manager Telford & Wrekin Council

Political Representation to be agreed with the Board

The Board

Representing the Local Tourism industry in Telford

Chair and Vice Chair

Tourism Economy - Setting the scene

Tourism Facts & Figures

RESEARCH

Hotel Demand StudyLeisure Perceptions ResearchLeisure Volume & ValueAccommodation Research Business Tourism Volume & Value

FACTS

Visitor Volume Leisure = 1.2 million (2010)Business = 800,000 + (2004)

Visitor Economy ValueBusiness = £120million (2004+) Investment Infrastructure and Tourism development £500million in last 10yrs£250million in next 5yrs – Southwater

Where Does the Strategy Board Fit?

How we fit into the National Tourism Structure

Business Tourism Stakeholders

Telford Tourism Partnership

VisitEngland

Visit Britian

Central Government

Marches Local Enterprise Partnership

Telford Business Board

Telford & Shropshire Tourism Strategy Board

Marches Local Enterprise Partnership

Visit Britain /VisitEngland

Council Structure and focus

The bigger team

And also

1. Culture 2. Highways 3. Transport 4. Parks & Open Spaces5. Leisure

Alignment

Business focused Council

Co-operative Commission

Image of Telford & Wrekin

Co-operative Commission

Employment, Skills & Economy

Tourism Structure, Remit and Funding

Claire Critchell Destination Manager (Maternity leave)

Sarah Bird Business Tourism Manager (covering Strategic Tourism projects)

Rebecca Gutierrez Leisure Tourism Manager

Karen SkillenDestination Co-ordinator12 Month Post to cover Maternity leave

Resources - Tourism

3 FT Staff Public Private Partnership

Convention and Visitor Bureau Revenue funding £115,00

Tourism Remit

National Marketing

• Print, Online and E Marketing

• Advertising and Press and PR

• Live Events and Exhibitions

Research and Intelligence

• Commissioned Reports

• Information national research locally

 

Sales and Business Development

• Delivering Sales generation

• Event Bid Unit – major events

• Convention Desk – bread and butter

 Lobbying and National Representation

• Key Policy and Product Lobbying

• Representation on key national boards

• Relationship building with key agencies, funding organisation and politicians

 

Product Development

• Tourism product growth

• Infrastructure development

• Private Sector Development support

• Shaping the place for tourism

Quality

• Advocacy of key Quality marks

Business Support

• Online, 121, Forums and Networking

Funding

• Search and secure new funding

• Co-ordinate and deliver funded projects

• Support Private sector source new funding and support application process

Tourism | What we deliver

Telford Tourism Partnership BoardAgreeing the Destination Plan and Next Steps

1. Board Role and remit 2. Vision Statement3. Framework4. Key activities