strategic analysis of the african mobile handsets market
TRANSCRIPT
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Strategic Analysis of the African Mobile Handsets Market
Information and Communications Technologies (ICT)
Research Service Code: M24B-65
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Content
� Background to Study Slide 03
� Research Aims and Objectives Slide 04
� Scope of Research Slide 05
� Methodology followed Slide 07
� Respondent Scope Slide 08
� Research Deliverables Slide 09
� Benefits of Research Slide 12
� Frost & Sullivan Company Information and Contacts Slide 13
3Content
� Background to Study Slide 03
� Research Aims and Objectives Slide 04
� Scope of Research Slide 05
� Methodology followed Slide 07
� Respondent Scope Slide 08
� Research Deliverables Slide 09
� Benefits of Research Slide 12
� Frost & Sullivan Company Information and Contacts Slide 13
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Background to Study
Africa has been slow in adopting technologies in comparison to the rest of the world. However the accelerated
growth of the mobile market in Africa presents an opportunity for various mobile market stakeholders including
mobile device manufacturers.
The growth in new subscriptions and the emergence of a replacement market presents growth opportunity for
mobile device manufacturers. On the one hand it is vital for them to understand the market’s characteristics and
behaviours (technologies deployed, services in demand and growth potential) in order to provide devices that
are tailored to the market. On the other hand, the mobile network operators need to be aware of the
developments in mobile devices that are relevant to the region. This study presents this.
The study forms part of Frost & Sullivan’s “Information and Communication Technologies” annual “Growth
Partnership Service”
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Research Aims and Objectives
1. Assessment of the global mobile devices market and
key developments relevant to the African market
2. Assessment of the current mobile market status in Sub
Sahara Africa in terms of network development and
applications and services demand as an indicator of
potential areas for mobile device demand
3. Analysis of the challenges, drivers and restraints facing
the mobile devices sector in the region both from the
operators and manufacturers point of view
4. Assessment of shipments to the region and future
growth levels
5. Identify the key device manufactures in the market
(through market share analysis) and present a detailed
analysis of their strategies for Africa
6. Determine the opportunities that exist for mobile device
manufacturers and for mobile operators in the mobile
devices market in Africa .
This report provides an overview
of the current status and
development of the mobile
devices market in Africa and
identifies the opportunities that
exist in the market
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Scope of Research
Product Scope:
– Feature Phones
– Smart Phones
GEOGRAPHIC SCOPE
The study covers trends and practices in Sub Sahara Africa
Market Focus
• Mobile Devices Manufacturers
• Mobile Network Operators and Service Providers
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Methodology Followed
This Research Service provides a strategic overview of the Sub Sahara Africa Mobile Devices Market and follows the principle of Frost & Sullivan's Market Engineering research methodology. This measurement-based methodology focuses on market measurement, analysis, forecasting, strategy development and monitoring.
This study is based on thorough secondary and primary research principles. Extensive interviews were conducted with key stakeholders. Regional Telecoms organisations also provided key market information allowing for a thorough, top-down analysis of the mobile devices industry in Sub Sahara Africa
This Research Service provides a strategic overview of the Sub Sahara Africa Mobile Devices Market and follows the principle of Frost & Sullivan's Market Engineering research methodology. This measurement-based methodology focuses on market measurement, analysis, forecasting, strategy development and monitoring.
This study is based on thorough secondary and primary research principles. Extensive interviews were conducted with key stakeholders. Regional Telecoms organisations also provided key market information allowing for a thorough, top-down analysis of the mobile devices industry in Sub Sahara Africa Frost & Sullivan’s
Market Engineering Research Methodology
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Respondent Scope
Frost & Sullivan conducted in-depth interviews with industrial water users across South Africa using a
structured questionnaire. This questionnaire contained both opened ended and ranking scale questions
aimed at gaining enough information to meet the said aims and objectives. The respondents included end-
user at different level so as to gain a wholistic view of the end-users.
Organisation Type Target Designations Type of Information
Mobile Devices ManufacturersRegional Heads, Regional Heads of
Sales; Emerging Markets Managers
Market Demand Volumes, Key Competitive
Issues, Strategic Approaches, Products, Etc.
Pan African Mobile Network
Operators
Procurement Managers, Procurement
Directors, Regional Heads of Sales and
Procurement
Industry Data, Expected Market Developments,
Supplier Information, Regulatory Environment,
Challenges to Operators
Frost & Sullivan Internal Experts Mobile Industry and Research Analysts Global Market Perspective
Industry Organisations Chairperson, President, Regional Head Industry Data, Expected Market Developments,
Supplier Information, Regulatory Environment,
Challenges to Suppliers, Import / Export Controls
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Research Deliverables 1 / 2
1) Overview of Global Mobile Devices Market Status
• Global Forecast for mobile handsets
2) African Mobile Market
• Market Overview
• Technology Overview
•CDMA
•GSM
• Key Applications Analysis
3) Overview of African Mobile Handsets Market
• Introduction
• Current Market Status
Market Dynamics
• Market Drivers
• Market Restraints
• Market Challenges
4) Market Size and Growth Forecast
• Market Engineering Measurements
• Sub Saharan African Mobile Handsets Forecast
1) Overview of Global Mobile Devices Market Status
• Global Forecast for mobile handsets
2) African Mobile Market
• Market Overview
• Technology Overview
•CDMA
•GSM
• Key Applications Analysis
3) Overview of African Mobile Handsets Market
• Introduction
• Current Market Status
Market Dynamics
• Market Drivers
• Market Restraints
• Market Challenges
4) Market Size and Growth Forecast
• Market Engineering Measurements
• Sub Saharan African Mobile Handsets Forecast
Example DeliverablesExample Deliverables
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Research Deliverables 1 / 2
5)Market Opportunity Analysis
•Mobile Network Operators
•Mobile Device Manufacturers
6) Competitive Environment Analysis
• Key Market Players (Competitive Profiles Analysing Strategies)
•Nokia
•Samsung
•Huawei
•Sony Ericsson
•ZTE
•LG
•Qualcomm
7) Future Market Trends
5)Market Opportunity Analysis
•Mobile Network Operators
•Mobile Device Manufacturers
6) Competitive Environment Analysis
• Key Market Players (Competitive Profiles Analysing Strategies)
•Nokia
•Samsung
•Huawei
•Sony Ericsson
•ZTE
•LG
•Qualcomm
7) Future Market Trends
Example DeliverablesExample Deliverables
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Provides an independent assessment of
manufacturer strategies for the Sub Sahara Africa
Region
Provides unique and succinct
overview of African mobile
devices market
Research
Benefits
Provides the market share
and positioning of the key
manufacturers and
identifies current and future
sources of information
Technology developments
globally and in Africa and
their impact on the
region’s devices market
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Benefits of Research
Analysis of the
applications and services
in Africa and their impact
on device demand
Identifies the market forces that will
drive or restrain the market
Provides
recommendations on
growth strategies
available to network
operators and device
manufactures
Provides an overview of the size of the African Mobile Devices market
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Who will Benefit?
Who?Who? How?How?
Current Market Participants
Current Market Participants
• Find out how you compare to the competition• Assess the customer’s product and service requirements in this industry
• Determine and exploit new market share opportunities
• Find out how you compare to the competition• Assess the customer’s product and service requirements in this industry
• Determine and exploit new market share opportunities
New EntrantsNew Entrants
• Analyze challenges associated with the industry
• Calculate time scales for strategy implementation
• Position offerings to capitalize on the market’s unmet needs
• Analyze challenges associated with the industry
• Calculate time scales for strategy implementation
• Position offerings to capitalize on the market’s unmet needs
Investment Community
Investment Community
• Analyze long-term strategies of participating companies
• Determine which participants will outperform the competition
• Assess attractiveness of investing in the mobile devices market in Africa
• Analyze long-term strategies of participating companies
• Determine which participants will outperform the competition
• Assess attractiveness of investing in the mobile devices market in Africa
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Frost & Sullivan Contacts
Phil Howarth
Operations Director
Frost & Sullivan Africa
+27 21 680 3269
Ulrich Taylor
Account Manager
Frost & Sullivan
+27 21 680 3262
+27 79 214 2878
Kate Howarth
Sales Director
Frost & Sullivan Africa
+27 21 680 3261