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© 2007 Multimedia Intelligence - MMI070401MM

www.multimediaintelligence. com

Wanted: Multimedia Handsets

Consumer Desires Meet Operators ARPU Needs

Published Date: November 2007Author: Frank Dickson

Phone: 480-308-0902Email: [email protected]

Pages: 60Report #: MMI070401MM

Multimedia has become the term of the day as wireless service has expanded beyond voice to includea variety of communication, data, and entertainment services. The “phone” has expanded into a multi-

use device that changes its utility based on use. The result is a momentous transition in the wirelessindustry:

Voice services are maturing and suffering under increasing price pressure. Operators are leveraging data services to sustain revenue growth and offset declining voice

ARPU (Average Revenue per User). Handset manufacturers race to support industry demand for increasingly feature-rich

multimedia handsets, while controlling handset cost and power consumption.

“Wanted: Multimedia Handsets—Consumer Desires Meet Operators ARPU Needs” providesresearch, analysis and forecasts for multimedia handsets and handsets with multimedia specific

features such as music phones, phones with touch screens, camera phones, mobile TV handsets, radiophones, and phones with a host of alternative connectivity options. The report begins by looking at

the wireless industry trends thatare driving the need for feature

rich handsets. It then looks atbasic multimedia handsets and

their growth. It turns its attentionto feature rich multimedia

handsets, including thetechnology driving them, unit

forecasts and revenue outlook.Finally, it examines and forecasts

handsets with specific multimedia

features.

Multimedia Handsets Unit Shipments

0

200

2006 2007 2008 2009 2010 2011

Asia Pac ific Western Europe North Amerc ia Emerging Asia EEMEA Lat in America

Developed

World

Developing

World

For Sales Inquiries, please contact:

Elaine Gonzalez

Strategic Sales Director

480-277-0071

[email protected]





Table of Contents

Executive Summary ________________________________________________________ 1

Introduction_______________________________________________________________ 3

Wireless Industry Trends ____________________________________________________ 5

Transition to Data Services and Content ____________________________________________5

Multiple Levels of Network Convergence ___________________________________________6

The Mobile Internet Transforms the Competitive Ecosystem ___________________________7

Voice Is Becoming a Data Application Through UMA and VoIP ________________________7

Mobile Advertising & More Data Applications_______________________________________7

Subscriber Growth Shifts to Developing Countries and Regions_________________________8

Handsets with at Least Basic Multimedia _______________________________________ 9

Technology behind the Basic Features_____________________________________________10

ARM______________________________________________________________________________ 10 Broadcom __________________________________________________________________________ 11 CEVA_____________________________________________________________________________ 12 Freescale Semiconductor_______________________________________________________________ 12 Neomagic __________________________________________________________________________ 13 Qualcomm__________________________________________________________________________ 14 ST Microelectronics __________________________________________________________________ 15 Texas Instruments (TI) ________________________________________________________________ 16 ViMicro____________________________________________________________________________ 21 Vivace Semiconductor ________________________________________________________________ 22 Zoran______________________________________________________________________________ 22

Handsets with Today’s Multimedia Functionality________________________________24 Image Capture_______________________________________________________________________ 24 Audio _____________________________________________________________________________ 24 Video Playback______________________________________________________________________ 24 Java_______________________________________________________________________________ 25 USB ______________________________________________________________________________ 25 Bluetooth___________________________________________________________________________ 26 Screen Colors _______________________________________________________________________ 26 Screen Resolution ____________________________________________________________________ 26 WAP______________________________________________________________________________ 26 MMS______________________________________________________________________________ 26

Samples of MultiMedia Handsets _________________________________________________27 Motorola’s RAZR____________________________________________________________________ 27 Nokia 6233 _________________________________________________________________________ 28

Sony Ericsson K790i__________________________________________________________________ 29





The Latest for Q4 2007 _________________________________________________________29 Multimedia Handset Trends ____________________________________________________________ 29 Verizon Wireless_____________________________________________________________________ 30

Verizon Wireless Juke by Samsung ____________________________________________________ 31 The Venus by LG __________________________________________________________________ 31 The BlackBerry Pearl 8130 Smartphone_________________________________________________ 31

The Voyager by LG ________________________________________________________________ 31 Vodafone___________________________________________________________________________ 31

Vodafone Featured Multimedia Handsets________________________________________________ 33 T-Mobile___________________________________________________________________________ 33

Multimedia Handset Forecast________________________________________________ 35

Unit Forecast__________________________________________________________________35

Revenue Forecast ______________________________________________________________ 36

Regional Outlook ______________________________________________________________ 37

A Note about Smart Phones with Multimedia Features _______________________________38

Handsets with High End Multimedia Functionality ______________________________ 40 Segmentation by Functionality_______________________________________________ 42

Music Phones ____________________________________________________________ 43

Camera Phones___________________________________________________________ 44

Phones with Color Screens__________________________________________________ 46

Phones with Touch Screens______________________________________________________47

Phones with Mobile TV_____________________________________________________48

Phones with FM Radio _____________________________________________________50

Phones with GPS__________________________________________________________ 52

Phones with Connectivity Options ____________________________________________ 53

Phones with Wi-Fi _____________________________________________________________ 54

Phones with Bluetooth __________________________________________________________55

Phones with USB ______________________________________________________________ 56

Phones with IrDA______________________________________________________________ 57

Methodology _____________________________________________________________ 58





List of TablesTable 1. Common Display Resolutions........................................................................................................ 26 Table 2. Listing of Multimedia Handsets..................................................................................................... 27 Table 3. Vodafone Global handset range highlights................................................................................... 32 Table 4. Multimedia Handset Unit Shipments by Region (2006 – 2011)................................................... 38

List of FiguresFigure 1. Segmentation by Class of Handset, Units in Millions__________________________________ 2 Figure 2. Hierarchy of Wireless Needs _____________________________________________________ 4 Figure 3. Basic Multimedia Handsets Annual Worldwide Shipments___________________________ 10 Figure 4. Freescale Semiconductor’s i.MX27 Block Diagrams_________________________________ 13 Figure 5. TI’s Application Processor Roadmap_____________________________________________ 16 Figure 6. TI’s OMAP3430 Applications Processor __________________________________________ 17 Figure 7. TI’s OMAP 2430/2431 Application Processors _____________________________________ 18

Figure 8. TI’s TCS2315 LoCosto ULC GPRS Solution_______________________________________ 21 Figure 9. Zoran’s Approach 5C__________________________________________________________ 23 Figure 10. Basic Multimedia Handsets Annual Worldwide Shipments_________________________ 35 Figure 11. Worldwide Multimedia Handset Unit Shipments and Shipments as a % of the Total____ 36 Figure 12. Worldwide Annual Retail Multimedia Handset Revenue and ASP___________________ 37 Figure 13. Multimedia Handset Forecast without “Smart Phone” Category ____________________ 39 Figure 14. High-End Multimedia Handset Unit Shipments __________________________________ 41 Figure 15. Segmentation by Class of Handset, Units in Millions_______________________________ 42 Figure 16. Worldwide Music Phone Shipments____________________________________________ 43 Figure 17. Camera Phone Units Shipments Worldwide _____________________________________ 45 Figure 18. Worldwide Phone Shipments With Color Screens by Resolution ____________________ 46 Figure 19. Worldwide Phone Shipments with Touch Screen _________________________________ 47 Figure 20. Worldwide Phone Shipments that are Mobile TV Enabled _________________________ 49 Figure 21.

Worldwide Handset Shipments with FM Radio __________________________________ 51

Figure 22. Worldwide Phone Shipments with GPS_________________________________________ 52 Figure 23. Mobile Phone Connectivity Options ____________________________________________ 53 Figure 24. Worldwide Phone Shipments that are Wi-Fi Enabled _____________________________ 54 Figure 25. Worldwide Phone Shipments that are Bluetooth Enabled __________________________ 55 Figure 26. Worldwide Phone Shipments that are USB Enabled ______________________________ 56 Figure 27. Worldwide Phone Shipments with IrDA ________________________________________ 57





Companies Mentioned in the Report

Adobe

Amoi

Apple

Arima

ARM

BenQ

BlackBerry

Broadcom

Cadence

Carl Zeiss

CECT

CEVA

Chipnuts

DivX

EoNex

Ericsson

eSol

Express Logic

Freescale

Freescale Semiconductor

Green Hills Software

Haier

Hisense

HTC

Huawei

Infineon

InterDigital

J-Phone

Lauterbach Datentechnik

Lenovo

LG

LG Electronics

LightSurf

Magma

MediaFlo USA

Mentor Graphics

Microsoft

Microsoft

MontaVista Software

Motorola

Neomagic

Ningbo Bird

Nokia

NXP

O2

Palm

Panasonic

QNX Software Systems

Qualcomm

Renesas

RIM

ROHM

Sagem

Samsung

Sharp

SK Telecom

Sony

Sony Ericsson

Spreadtrum

ST Microelectronics

Symbian

Synopsys

TCL

Telefonica

Texas Instruments

Texas Instruments

T-Mobile

Tokyo Tsushin Kogyo

Verizon Wireless

VIA

ViMicro

Vivace Semiconductor

Vodafone

Zoran

ZTE

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