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© 2007 Multimedia Intelligence - MMI070401MM
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Wanted: Multimedia Handsets
Consumer Desires Meet Operators ARPU Needs
Published Date: November 2007Author: Frank Dickson
Phone: 480-308-0902Email: [email protected]
Pages: 60Report #: MMI070401MM
Multimedia has become the term of the day as wireless service has expanded beyond voice to includea variety of communication, data, and entertainment services. The “phone” has expanded into a multi-
use device that changes its utility based on use. The result is a momentous transition in the wirelessindustry:
Voice services are maturing and suffering under increasing price pressure. Operators are leveraging data services to sustain revenue growth and offset declining voice
ARPU (Average Revenue per User). Handset manufacturers race to support industry demand for increasingly feature-rich
multimedia handsets, while controlling handset cost and power consumption.
“Wanted: Multimedia Handsets—Consumer Desires Meet Operators ARPU Needs” providesresearch, analysis and forecasts for multimedia handsets and handsets with multimedia specific
features such as music phones, phones with touch screens, camera phones, mobile TV handsets, radiophones, and phones with a host of alternative connectivity options. The report begins by looking at
the wireless industry trends thatare driving the need for feature
rich handsets. It then looks atbasic multimedia handsets and
their growth. It turns its attentionto feature rich multimedia
handsets, including thetechnology driving them, unit
forecasts and revenue outlook.Finally, it examines and forecasts
handsets with specific multimedia
features.
Multimedia Handsets Unit Shipments
0
200
2006 2007 2008 2009 2010 2011
Asia Pac ific Western Europe North Amerc ia Emerging Asia EEMEA Lat in America
Developed
World
Developing
World
For Sales Inquiries, please contact:
Elaine Gonzalez
Strategic Sales Director
480-277-0071
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Table of Contents
Executive Summary ________________________________________________________ 1
Introduction_______________________________________________________________ 3
Wireless Industry Trends ____________________________________________________ 5
Transition to Data Services and Content ____________________________________________5
Multiple Levels of Network Convergence ___________________________________________6
The Mobile Internet Transforms the Competitive Ecosystem ___________________________7
Voice Is Becoming a Data Application Through UMA and VoIP ________________________7
Mobile Advertising & More Data Applications_______________________________________7
Subscriber Growth Shifts to Developing Countries and Regions_________________________8
Handsets with at Least Basic Multimedia _______________________________________ 9
Technology behind the Basic Features_____________________________________________10
ARM______________________________________________________________________________ 10 Broadcom __________________________________________________________________________ 11 CEVA_____________________________________________________________________________ 12 Freescale Semiconductor_______________________________________________________________ 12 Neomagic __________________________________________________________________________ 13 Qualcomm__________________________________________________________________________ 14 ST Microelectronics __________________________________________________________________ 15 Texas Instruments (TI) ________________________________________________________________ 16 ViMicro____________________________________________________________________________ 21 Vivace Semiconductor ________________________________________________________________ 22 Zoran______________________________________________________________________________ 22
Handsets with Today’s Multimedia Functionality________________________________24 Image Capture_______________________________________________________________________ 24 Audio _____________________________________________________________________________ 24 Video Playback______________________________________________________________________ 24 Java_______________________________________________________________________________ 25 USB ______________________________________________________________________________ 25 Bluetooth___________________________________________________________________________ 26 Screen Colors _______________________________________________________________________ 26 Screen Resolution ____________________________________________________________________ 26 WAP______________________________________________________________________________ 26 MMS______________________________________________________________________________ 26
Samples of MultiMedia Handsets _________________________________________________27 Motorola’s RAZR____________________________________________________________________ 27 Nokia 6233 _________________________________________________________________________ 28
Sony Ericsson K790i__________________________________________________________________ 29
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The Latest for Q4 2007 _________________________________________________________29 Multimedia Handset Trends ____________________________________________________________ 29 Verizon Wireless_____________________________________________________________________ 30
Verizon Wireless Juke by Samsung ____________________________________________________ 31 The Venus by LG __________________________________________________________________ 31 The BlackBerry Pearl 8130 Smartphone_________________________________________________ 31
The Voyager by LG ________________________________________________________________ 31 Vodafone___________________________________________________________________________ 31
Vodafone Featured Multimedia Handsets________________________________________________ 33 T-Mobile___________________________________________________________________________ 33
Multimedia Handset Forecast________________________________________________ 35
Unit Forecast__________________________________________________________________35
Revenue Forecast ______________________________________________________________ 36
Regional Outlook ______________________________________________________________ 37
A Note about Smart Phones with Multimedia Features _______________________________38
Handsets with High End Multimedia Functionality ______________________________ 40 Segmentation by Functionality_______________________________________________ 42
Music Phones ____________________________________________________________ 43
Camera Phones___________________________________________________________ 44
Phones with Color Screens__________________________________________________ 46
Phones with Touch Screens______________________________________________________47
Phones with Mobile TV_____________________________________________________48
Phones with FM Radio _____________________________________________________50
Phones with GPS__________________________________________________________ 52
Phones with Connectivity Options ____________________________________________ 53
Phones with Wi-Fi _____________________________________________________________ 54
Phones with Bluetooth __________________________________________________________55
Phones with USB ______________________________________________________________ 56
Phones with IrDA______________________________________________________________ 57
Methodology _____________________________________________________________ 58
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List of TablesTable 1. Common Display Resolutions........................................................................................................ 26 Table 2. Listing of Multimedia Handsets..................................................................................................... 27 Table 3. Vodafone Global handset range highlights................................................................................... 32 Table 4. Multimedia Handset Unit Shipments by Region (2006 – 2011)................................................... 38
List of FiguresFigure 1. Segmentation by Class of Handset, Units in Millions__________________________________ 2 Figure 2. Hierarchy of Wireless Needs _____________________________________________________ 4 Figure 3. Basic Multimedia Handsets Annual Worldwide Shipments___________________________ 10 Figure 4. Freescale Semiconductor’s i.MX27 Block Diagrams_________________________________ 13 Figure 5. TI’s Application Processor Roadmap_____________________________________________ 16 Figure 6. TI’s OMAP3430 Applications Processor __________________________________________ 17 Figure 7. TI’s OMAP 2430/2431 Application Processors _____________________________________ 18
Figure 8. TI’s TCS2315 LoCosto ULC GPRS Solution_______________________________________ 21 Figure 9. Zoran’s Approach 5C__________________________________________________________ 23 Figure 10. Basic Multimedia Handsets Annual Worldwide Shipments_________________________ 35 Figure 11. Worldwide Multimedia Handset Unit Shipments and Shipments as a % of the Total____ 36 Figure 12. Worldwide Annual Retail Multimedia Handset Revenue and ASP___________________ 37 Figure 13. Multimedia Handset Forecast without “Smart Phone” Category ____________________ 39 Figure 14. High-End Multimedia Handset Unit Shipments __________________________________ 41 Figure 15. Segmentation by Class of Handset, Units in Millions_______________________________ 42 Figure 16. Worldwide Music Phone Shipments____________________________________________ 43 Figure 17. Camera Phone Units Shipments Worldwide _____________________________________ 45 Figure 18. Worldwide Phone Shipments With Color Screens by Resolution ____________________ 46 Figure 19. Worldwide Phone Shipments with Touch Screen _________________________________ 47 Figure 20. Worldwide Phone Shipments that are Mobile TV Enabled _________________________ 49 Figure 21.
Worldwide Handset Shipments with FM Radio __________________________________ 51
Figure 22. Worldwide Phone Shipments with GPS_________________________________________ 52 Figure 23. Mobile Phone Connectivity Options ____________________________________________ 53 Figure 24. Worldwide Phone Shipments that are Wi-Fi Enabled _____________________________ 54 Figure 25. Worldwide Phone Shipments that are Bluetooth Enabled __________________________ 55 Figure 26. Worldwide Phone Shipments that are USB Enabled ______________________________ 56 Figure 27. Worldwide Phone Shipments with IrDA ________________________________________ 57
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Companies Mentioned in the Report
Adobe
Amoi
Apple
Arima
ARM
BenQ
BlackBerry
Broadcom
Cadence
Carl Zeiss
CECT
CEVA
Chipnuts
DivX
EoNex
Ericsson
eSol
Express Logic
Freescale
Freescale Semiconductor
Green Hills Software
Haier
Hisense
HTC
Huawei
Infineon
InterDigital
J-Phone
Lauterbach Datentechnik
Lenovo
LG
LG Electronics
LightSurf
Magma
MediaFlo USA
Mentor Graphics
Microsoft
Microsoft
MontaVista Software
Motorola
Neomagic
Ningbo Bird
Nokia
NXP
O2
Palm
Panasonic
QNX Software Systems
Qualcomm
Renesas
RIM
ROHM
Sagem
Samsung
Sharp
SK Telecom
Sony
Sony Ericsson
Spreadtrum
ST Microelectronics
Symbian
Synopsys
TCL
Telefonica
Texas Instruments
Texas Instruments
T-Mobile
Tokyo Tsushin Kogyo
Verizon Wireless
VIA
ViMicro
Vivace Semiconductor
Vodafone
Zoran
ZTE