Coin Branding Inc. | One First Canadian Place, Suite 350 | Toronto, ON M5X 1C1o. 416.941.9456 | c. 416.560.0928 | andris@coinbranding.com | coinbranding.com

Great branding means businessTM

Strata HealthBrand Strategy Development and Execution

Strata Health’s waitlist optimization software is now accelerating patient flow in Health Regions serving morethan eight million Canadians. The fi rm’s vision is to be the world leader in patient flow management. Thusthe task given us in 2008 was to “develop a marketing package that makes Strata Health look like the worldleadingorganization it wants to become.” Indicating our success was the recognition of Strata Health as thesingle Finalist alongside Telus – a firm capitalized at 3,000 times the size of Strata Health – for the 2008 CHITTA*Award for Company of the Year.

The core of our strategy for this client was to leverage the exceptionally high esteem in which its customers– the world’s devoted front line care givers – held Strata Health staff and their Strata PathWays™ software.PathWays Portraits™ is the program we conceived to simultaneously showcase the effectiveness of the softwareand the devotion to patients that Strata Health’s clients demonstrate.

PathWays Portraits is the centrepiece of a marketing package that includes a new, world-class website, Flashdemo, print advertising, trade show materials, media relations and awards applications. I was honoured todevelop the marketing plan and manage the PR agency, as well as direct and copywrite all pieces for a programthat was anticipated to generate $300,000 in 2007 - 2009 revenue.