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STRATACACHE Digital Media Solutions IntroductionChris Riegel October 30, 2009


2009. STRATACACHE. All Rights Reserved.





STRATACACHE Company Background




ActiVia Overview


Questions and Answers

What is Digital Signage and Why are we here? Software/Hardware/Transport/Media/Operations Creation Presentation Measurement Media vs. Merchandising Brand vs. Product

STRATACACHE Background STRATACACHE is a profitable, privately held (non-VC) software and managed services company founded in 1999 (100+ Employees Worldwide) Over 1.2 million software and appliance installations worldwide Headquarters in Dayton, Ohio; sales and service offices in U.S., Canada, EMEA, and APAC STRATACACHE focuses on customers with 100 or more distributed, edge sites (1.9M such sites in North America)


ActiVia Team Montreal

SuperLumin Team: Salt Lake City OmniCast Team Boston

Adv. Research Team Santa Clara HQ Team Dayton

STRATACACHE 2009-2010 Projects 2008 we deployed over 25,000+ media players 2009 we will deploy between 65,000 and 75,000 media players Project Pipeline of over 120 new network projects in 2009-2010 representing over $1.3B in new network investments Growth of Media Networks in North America (specifically the U.S. & Canada) is reaching critical mass even with the current economic challenges STRATACACHE market 70% North America, 10% EMEA, 20% BRIC

Corporate Headquarters Corporate HQ 60,000 SF 7x24x365 Dayton, Ohio 10GB/S Bandwidth Redundant Links Generator Power HQ, Support, Engineering, Operations

Who We Serve TodaySome of Our Larger End Customers: (2,500+ Devices Each):

Who We Serve Today Tier 1 Partner Offerings Based on STRATACACHE Technology:

Who We Serve Today Retail Digital Signage: Apple iPhone Launch & Full-Store Media2007-2008 1,840 sites 2,120 Digital Signs for Apple iPhone Launch Largest and Highest Profile U.S. Digital Signage Project in 2007 400 Experience Stores (12 Displays Per Store) 4,200 Guided Selling Kiosks (GSKs)

Who We Serve Today

Who We Serve Today Retail Digital Signage/IP-BTV: Private Video System Associate Training2007 2,600 sites 1 IP/DS Player per store Deployed 2,600 sites across North America in 82 Days Vendor Project Award for top IT project of 2007

Who We Serve Today Retail Digital Signage: Convergent - STRATACACHE2007 Branch Retrofits (Manhattan), Wrap yourself in Blue campaign

Who We Serve Today Digital Out of Home:2009 Exclusive global provider of technology and services to Bloomberg Out of Home Deploying from 2009-2010 to 100,000+ global locations

STRATACACHE Product Offering FootprintEnd Customers: Perpetual License (Purchase and Annual Maintenance) Managed Service (Including Transport and Field Service) Software as a Service (SaaS) Per Player Per Month

ActiVia for Media ActiVia for Media is the worlds most advanced and scalable media device management platform Digital Signage, Live and On-Demand Video Current Release: 3.3.1

ActiVia for Media Linux Core (Three Server Mods Supports Clustering) Full RBAC (Role Based Access Control) of 1 to 10,000 concurrent users (User and Group Management) Content Repository, Content Management, Meta Tagging Scheduling, Single & Multi-Layer with Regionalization Scales to as many as 250,000 concurrent media devices Windows or Linux Player Devices Integrated OmniCast Distribution Full Reporting Module Integrated System Alerts & Alarms (fwd to external SNMP) Advanced Featureso Audience Measurement o Interactive Merchandising o Bluecasting

ActiVia for Media Media Player Software Windows or Linux based ActiVia software agents for third party hardware Full API set Full RSS and Dynamic Database Support Comprehensive integration and testing services Documentation Ongoing (Tier 3) Engineering Support

STRATACACHE Media Player Key Features Ability to control ANY RS-232 or IP manageable display status health monitoring alerting volume Scheduled display controls by time/by group Auto-Install Auto-Provisioning of software/players Cellular connectivity options Auto-population of regionalized content Easy management of groups Full audit reporting of play plus advertiser screen audit of live play Full PC or Appliance-based options

Simple Interface

Content Repository 3 Step Rule

Screen Layout

Simple Scheduler

Status Monitoring

Common Entry Point Browser Access

Role-/Scope-Based Presentation

Distribution Channels/Rules

Ingest Media

Review Media

Screen Layout

Schedule Multi-Layer Playlists

Daily Weekly Monthly Schedules

Visual Status Monitoring

Visual Status Monitoring

Service Monitoring

Active Device Management

ActiVia Auto Remediation Capability Alarm Manager Alarm Events vs. Alarm Triggers

Template or Ad-Hoc Reporting


New Feature: Audience Measurement Features/Possibilities Number of viewers Dwell time calculations Facial recognition gender and skin stones Demographics Pinpoint message targeting Content placed in storage on media player for playout when triggered Concrete ROI data

New Feature: Dynamic MerchandisingFeatures/Possibilities: Vary message by viewer Male or female Age Race or ethnic origin Put the proper product message in front of the viewer Conditional messaging (weather, inventory)

New Feature: Bluecasting | Proximity MerchandisingFeatures/Possibilities: Deliver content to Bluetooth-enabled devices Use Bluetooth and WiFI to deliver content fast and free to customer cell phones Server is installed at relevant site with Internet connection Server locates all detectible Bluetooth devices within 10 meters Cross reference unique Bluetooth ID and against central database Based historical record, deliver content customized to the device Best suited for locations with a few minutes of dwell time Deliver various types of media: text, stills, animation, video, interactive apps

Why Choose STRATACACHE? STRATACACHE is a STABLE long-term business partner We have the best technology in the business We can help Cox build a global, scalable platform for digital signage STRATACACHE understands partnerships and is dedicated toward serving partners like Cox. STRATACACHE has great product engineering, integration and support teams to ensure the success of your projects.


Chris Riegel CEO 800-244-8915 x106