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0Cushman & Wakefield | Strasbourg | 2019

STRASBOURGCushman & Wakefield

Global Cities Retail Guide


Located in northeastern France, Strasbourg is

a major economic and cultural hub in Europe.

Close to the German border and to the river

Rhine, Europe’s most important commercial

waterway, the city benefits from excellent

transport infrastructure. Strasbourg is also

home to many European institutions including

the European parliament, making it the most

important political centre in France behind

Paris. The urban area is named

Eurométropole.

Strasbourg is the capital of the Grand-Est region, the sixth

largest region in terms of population and fourth in terms of

income between Bretagne and Centre/ Val de Loire. With

more than 60,000 students (including 20% foreign students),

Strasbourg enjoys a long and multicultural tradition of

teaching-excellence while, combining French and Germanic

culture, it also boasts a strong identity both reflected in the

Alsatian language and renowned culinary traditions.

A Unesco World Heritage site since 1988 and the historic core

of Strasbourg, la Grande Île is the heart of Strasbourg’s retail

scene. This territory, delimited by the Ill river and the Faux-

Rempart canal, comprises several prime retail zones including

Place Kléber, the largest square of Strasbourg’s city centre.

Other prominent retail thoroughfares are located nearby, with

Rue des Grandes Arcades being the favoured location for

prominent international mass-market retailers.

The retail property market outside of la Grande Île is

dominated by two major downtown shopping centres: Place

des Halles, a 42,000 sqm shopping centre opened in 1979

and Rivétoile, a 30,000 sqm shopping centre opened in 2008.

Located in the North of the Greater Strasbourg area,

Vendenheim is the dominant retail zone on the outskirts. It will

be reinforced soon with the opening of Shopping Promenade

Coeur Alsace, a huge new generation retail park comprising

67,000 sqm total area.

STRASBOURG

OVERVIEW


STRASBOURGKEY RETAIL STREETS & AREAS

PLACE KLEBER

Lined with neoclassical buildings, Place Kléber is the

largest and most renowned square of Strasbourg and the

core of the city’s retail scene. Serviced by the tramway,

this pedestrian area benefits from massive influx of

tourists and local residents, and is home to international

mass-market retailers in a wide range of activity sectors

including fashion, services and household equipment.

Place Kléber accommodates two 6,000 sqm shopping

galleries, La Maison Rouge and L’Aubette, anchored by

prominent international retailers including FNAC, Zara and

Apple.

RUE DES GRANDES ARCADES

Linking Rue de la haute Montée to Place Gutenberg, Rue

des Grandes Arcades is a major pedestrian thoroughfare

and the street posting the highest retail rental values in

the Alsatian capital. Anchored by Monoprix and Sephora,

Rue des Grandes Arcades is one of Strasbourg’s main

targets for mass-market to mid-range international

retailers willing to expand in the largest French provincial

cities.

RUE DES HALLEBARDES

Rue des Hallebardes links Place Gutenberg to Rue des

Juifs and mostly accommodates middle to upper range

French women fashion retailers such as Caroll,

Devernois, or Zapa. Rue des Hallebardes also hosts

upper-range retailers in a wide range of activity sectors

including fashion, food, jewellery or perfumes (Aubade,

Baccarat, or Elena Miro).

RUE DU VIEUX MARCHE AUX

POISSONS

Rue du Vieux Marché aux Poissons links Pont du

Corbeau on the Ill River to Place Gutenberg. The section

between Place Gutenberg and Place des Tripiers is the

busiest and is home to several mid to upper-range

retailers (Adolfo Dominguez, Comptoir des Cotonniers,

Maje, The Kooples, etc.). Tenant mix in the section

between Place des Tripiers and the Ill River is more

diverse, with a few banks and a handful of restaurants and

food retailers.

RUE DE LA MESANGE

Linking Rue de la Haute-Montée to Place Broglie and

serviced by the tramway, Rue de la Mésange is a

traditional market for upper-range to luxury retailers. The

section between Rue de l’Église and Place Broglie hosts

upper-range fashion retailers such as Ba&sh, Zadig &

Voltaire and Sandro. World-renowned brands such as

Mont-Blanc, Dinh Van, Louis Vuitton, Hermès and Escada

are located in the section between Rue de la Haute-

Montée and Rue de l’Église. However, a few luxury

brands left the street and were replaced by lower range

retailers (e.g. Violeta by Mango on the former site of

Gucci).


STRASBOURGKEY RETAIL STREETS & AREAS

RUE DES ORFEVRES

Rue des Orfèvres is a small street linking Rue des

Hallebardes to Rue du Temple Neuf. Restaurant and food

retailers are dominant while the street also hosts several

upper-range retailers in other activity sectors such as

fashion, accessories or beauty (Eric Bompard, Furla, Le

Tanneur, Kiehl’s).

RUE DE LA HAUTE-MONTEE

Rue de la Haute-Montée is a small pedestrian street

linking Place de l’Homme de Fer to Rue de la Mésange.

Located near L’Aubette shopping centre, Rue de la Haute-

Montée is anchored by Le Printemps department store

and also hosts a few mid-range retailers. Primark is

expected to open soon in quai Kellermann, close to

Printemps, Uniqlo and H&M and will reinforce the mass-

market positioning of this area.

GRAND’RUE

Grand’Rue links the city centre to the railway station. This

street is becoming a relatively sought-after artery with the

arrival of new retailers and many restaurants.


STRASBOURGMARKET OVERVIEW

KEY AREAS /

STREETS/

SHOPPING

CENTRES

CONSUMER

PROFILEMAJOR RETAILERS PRESENT

NEW

ENTRANTS

TYPICAL RENT

FOR 200 SQM UNIT

INC. KEY MONEY

(€/SQM/YEAR)

RANGE

OF UNIT

SIZES

(SQM)

Place Kléber/ Aubette

& Maison Rouge

Tourists, local residents

Mass market to mid

range retailers

Apple Store, Alice Délice, Hema, Marionnaud, Starbucks, Zara,

FNAC, OrangeBoggi, 1,500-2,000 Up to 500

Rue des Grandes

Arcades


Mass market retailers

Adidas, Adopt’, André, Celio, Chevignon, Brice, Desigual, Etam,

Geox, Kookaï, Levi’s, Lush, Monoprix, Minelli, Mango, Naf Naf,

Oysho, Sephora, Superdry

Auchan

supermarché,

Fresh Burritos

1,600-1,800 Up to 500

Rue des Hallebardes


Mass market to mid

range retailers

Calzedonia, Caroll, Devernois, Lacoste, Kusmi Tea, Madura, Nature &

Découvertes, The Body Shop, Swarovski, Sud Express, Zapa

Antonelle, Flying

Tiger, Mon Lit et

Moi

1,200-1,500 Up to 250

Rue du Vieux Marché

aux Poissons


Mass market to mid

range retailers

Adolfo Dominguez, Aigle, Comptoir des Cotonniers, De Fursac,

Gerard Darel, Geox, Maje, Mauboussin, Orcanta, Starbucks, The

Kooples, Zapa

Le P’tit Brass,

Notshy1,000-1,400 Up to 200

Rue de la Mésange


Mid range to luxury

retailers

Ba&sh, Berenice, Escada, Hermes, IKKS, Montblanc, Louis Vuitton,

Sandro, Zadig & Voltaire, The Kooples, Nespresso

Hugo Boss, Indies,

Scotch & Soda900-1,200 Up to 250

Rue de la Haute-

Montée


Mass market to mid

range retailers

Le Printemps department store, The Body Shop, Hermes, Freeman

Porter, Celio Club, Karen Millen, Eurodif, Nespresso, & Other Stories,

Ba&sh

Vans 1,200-1,500 Up to 1,500

Rue des Orfèvres

Local shoppers, tourists

Mass market to mid

range retailers

Agatha, Furla, Eric Bompard, Kielh’s, Le Tanneur, Marionnaud,

Nicolas, Saint James, Jeff de BrugesMaison Gross 900-1,200 Up to 250

Grand’Rue



Blanc des Vosges, Café Coton, Colombia, La Belle-Iloise, Ikks, Jott,

La Fée Maraboutée, Le Petit Souk, Linvosges, Max Mara, Napapijri,

Norma, Palais des Thés, Oxbow, Punto Roma, The North Face, Ulla

Popken, Weinberg

Iberica, Bretzel

d’Alsace600-900

Up to 250

Rental values are quoted in EUR/ sqm/ year (ZA rents in HS).


STRASBOURGSHOPPING CENTRES

RIVÉTOILE SHOPPING CENTRE

A 30,000 sqm downtown shopping centre, opened in 2008

and located 4 kilometres away from Place Kléber,

Rivétoile is adjacent to one of the three most visited

multiplex cinemas in the provinces. Anchored by a Leclerc

hypermarket and visited by nearly 6 million visitors

annually, Rivétoile hosts over 90 units, half of which are

mass market fashion retailers including Zara, H&M,

Hollister or Mango.

PLACE DES HALLES

Located outside of la Grande Île, a few minutes away from

Place Kléber and Strasbourg train station, Place des

Halles is one of the city’s most prominent shopping

centres. Opened in 1979, this 42,000 sqm downtown

shopping centre attracts over 10 million visitors each year.

Anchored by a Auchan supermarket, C&A, Go Sport and

Sephora, Place des Halles is a key destination for

international mass-market retailers in a wide range of

activity sectors. The centre was renovated in 2013.


STRASBOURGMARKET OVERVIEW

KEY AREAS /

STREETS/

SHOPPING

CENTRES

CONSUMER

PROFILEMAJOR RETAILERS PRESENT

NEW

ENTRANTS

TYPICAL RENT

FOR 200 SQM UNIT

INC. KEY MONEY

(€/SQM/YEAR)

RANGE

OF UNIT

SIZES

(SQM)

RivétoileLocal residents,


Andre, Bershka, Calzedonia, Célio, Desigual, Gap, H&M, Hollister,

Kiko, Leclerc hypermarket, La Grande Récré, Mango, Oysho,

Sephora, Superdry, Swarovski, Tally Weijl, Timberland, Yves Rocher,

Zara,

Factory & Co, Free,

Guess, Le

Fabuleux Shaman,

Muy Mucho,Rituals,

Sostrene Grene,

800 All sizes

Place des HallesLocal residents


André, Brice, Celio, Bonobo, C&A, Cache Cache, Calzedonia, Courir,

Darty, Etam, Go Sport, Jennyfer, Jules, Kaporal, Mango, Nature &

Découvertes, New Look, Pimkie, Parfois, Sephora, Undiz, Vapiano,

Zara

Auchan, Bershka,

Decathlon1,400 All sizes

Rental values are quoted in EUR/ sqm/ year (ZA rents in HS).


LE PRADOCentrally located near the recently renovated Stade Vélodrome, the shopping

centre was built around a new commercial thoroughfare, and opened in 2017.

Totalling 23,000 sqm, the centre offers a full range of retailing, positioning itself

in the mid-range to up-market brands while combining anchor stores with kiosks

and cafés. Some space with terrace access is dedicated to a food court.

STRASBOURG

STRASBOURG

NEW DEVELOPMENT

WATCH

DEVELOPMENT TO WATCH OUT FOR

SHOPPING PROMENADE COEUR ALSACE

Total Size (sqm)

1st

phase GLA (south)

2nd

phase GLA (medium)

86,000

67,000 (60 units including

transfers)

21,000 (15 units)

Planned Opening Date 2019 (1st

phase)

2021 (2nd

phase)

Consumer Profile Mass-market to mid-range,

local residents and tourists.

ABOUT THE DEVELOPMENT

Anchor tenant - Cora


Alsace’s strong culinary traditions reflect

the combined influences of the French and

Germanic cultures. Alsace is world-

renowned for some of its local products such

as wine or “foie gras” and specialities

including choucroute, potato rösti and

baekeofe.

Winstubs are one of the most interesting features of the

Alsatian gastronomy. Traditional restaurants where both

local residents and tourists have dinner in a warm

atmosphere sitting around wooden tables covered with

red chequered tablecloths, many winstubs are located in

the Grande Île area including Yvonne, Le Clou, or Zuem

Strissel. Close to the Cathedral, La Casserole offers

original dishes to taste in a cosy environment.

Located in the South West of la Grande Île, la Petite

France is one of Strasbourg's most popular destinations

for tourists and an area comprising many winstubs

including L’Oignon or Lohkäs and a handful of restaurants

offering a more modern and creative cuisine such as

Umami or La Cambuse.

Outside of la Grande Île, a few districts in the city centre

host fine restaurants such as Le Comptoir d’Eugène or le

Gavroche in Krutenau, or Buerehiesel in Le Parc de

l’Orangerie, near the Council of Europe.

STRASBOURGFOOD & BEVERAGE

KEY AREAS CONSUMER PROFILE FOOD & BEVERAGE OPERATORS

Grande Île/Cathédrale Local residents, tourists

Yvonne, Kammerzell, Zuem Strissel, Le Saint-

Sepulcre, Le Tire-Bouchon, Le Clou, La

Casserole, Au Crocodile

La Petite France Local residents, touristsL’Oignon, La Cambuse, Umami, Lohkäs, La

Rivière

Outside of La Grande Île Local residents Le Comptoir d’Eugène, Gavroche, Buerehiesel

No warranty or representation, express or implied, is made to the

accuracy or completeness of the information contained herein, and the

same is submitted subject to errors, omissions, change of price, rental

or other conditions, withdrawal without notice, and to any special

listing conditions imposed by our principals.

© 2019 Cushman & Wakefield LLP. All rights reserved.

CHRISTIAN DUBOIS

Head of Retail Services France

Cushman and Wakefield LLP

Etoile Saint Honoré

21 rue Balzac

75008 Paris

Tel: +33 01 53 76 92 96

Mob: +33 06 71 01 43 01

[email protected]

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