Not this.

This: “INFORMATIONSTRUCTURING”

Dig deep.

Address challenges.

“When you slip on a banana peel, people laugh at you.

But when you tell people you slipped slipped on a banana peel, it's your your laugh.

So you become the hero rather than the victim of the joke.”

-Nora Ephron

Your story is not a map.

Your story is an infographic.