Storytelling:History

Storytelling:Goes Digital

• Social media is the #1 activity on the web

• Gen Y now outnumbers Baby Boomers and 96% of them belong to a social network

• If Facebook were a country, it would be the 4th largest in the world

• Fastest growing segment on Facebook is 55 – 65

•1 Billion IPod app downloads in 9 months

• 78% of people trust peer to peer recommendations. Only 14% trust advertising

• YouTube is the 2nd largest search engine

• Twitter users send 90 million tweets per day; 25% of those contain links to other sites and information

U.S. Internet users viewed nearly 34 billion online videos in May 2010.

Nearly 183 million people viewed online videos.

The average number of videos viewed per person was 186.

The average online video viewed was 4.3 minutes.

84.8% of the U.S. Internet audience viewed online video in May 2010.

BLOG Website

Storytelling:Back to where

we began

Let’s Go to Video

Storytelling Tips

In storytelling there are two basic building blocks, says Ira Glass:

(1) The anecdote, a sequence of actions, a story in its purest form, one thing following from another (rather than just disjointed "facts").

(1a) Raise questions. Provide the "bait." The anecdote should raise a question right from the beginning. Implied in any question that you raise, however, is that you are going to answer it. Constantly raise questions and answer them. The shape of the story is that you are throwing out questions and answering them along the way.

(2) The moment of reflection. What is the key point? What does this all mean? It is not just a series of facts/events. Many people get the first part, they tell an interesting sequence of events, but in the end it fails because it doesn't say anything new, it did not have meaning. And sometimes people have the reflection part and the question is clear in their mind, but they fail to put it in a sequence that compels people to follow and engage.

Tip: Others Tell Your Story

How about those impacted?

Tip: Keep them Listening

• Evoke curiosity• Don’t end at the endings• Remember to remind• Don’t forget the villain• Honor the inevitable• Keep your promises

Tip: Respect your Audience

• Know your audience• Not every audience is the same. Adapt

Tip: You don’t need to spend a lot to get a lot

Tip: More from Joseph Campbell

• Perfection does not exist• Imperfection makes you feel life• Life lives on through stories

Going Further

Working Together

Going Further

Promotion Through Others

Going Further

Interview Interesting People

Going Further Video

Talk About Interesting Things

Going Further Video

Get Yourself on a Show or Start One