storytelling basics
DESCRIPTION
A presentation on the basics of storytelling developed for the Paul Clarke Nonprofit Resource Center in Fort Wayne, IN. Presentation was given to nonprofit leaders and board members. I presented with Ryan Schnurr of FinchFilms.coTRANSCRIPT
TELLING YOUR STORY
ANDREW HOFFMAN, NeighborLink Fort Wayne RYAN SCHNURR, Finch Films
STORYTELLING BASICS
THINK ABOUT A CURRENT STORY THAT NEEDS TOLD
KNOW YOUR STORY WHO ARE YOU?
WHAT DO YOU DO? WHERE DID YOU COME FROM?
WHAT’S YOUR VISION? WHY DOES IT MATTER?
WHAT DO YOU WANT ME TO KNOW?
NEIGHBORLINK'S ADVENTURES IN STORYTELLING
$0 MARKETING BUDGET WORK THAT NO ONE HAS TO SUPPORT TECH DRIVEN HUMAN SERVICES ORG
SAD STORY AFTER SAD STORY INTRICATE VOLUNTEER PROCESS NO BIG NAME BOARD MEMBERS OR DONORS
CHALLENGE AFTER CHALLENGE
SOUND FAMILIAR?
WHAT DO YOU WANT TO KNOW ABOUT MORE?
350 COMPLETED PROJECTS
PEOPLE DON’T CARE AT LEAST NOT INITIALLY
NLFW’S DIGITAL STORYTELLING STRATEGY
IDENTIFY THE STORY RESEARCH THE DETAILS DETERMINE & SET GOALS CHOOSE DISTRIBUTION CHANNELS DEVELOP CONTENT EXECUTE DISTRIBUTION STRATEGY ENGAGE & FOLLOW UP IF NEEDED
MY PROCESS
THE BASICS
SET THE CONTEXTWHAT PROBLEM ARE YOU TRYING TO SOLVE?
AUDIENCE: WHO & WHYCREATING A STORYTELLING CULTURE
ANATOMY OF A STORYCORNERSTONE LANDSCAPE GROUP LOVES ELLEN
PROBLEM
WHY?SOLUTIONPRACTICALMISSIONCONNECTION
SERIES WITH PAYOFFRAISE THE ROOF VIDEO SERIES
$10,000 RAISED SUCCESSFUL LAUNCH OF NEW TOOL DOZENS OF NEW DONORS A DOZEN NEW VOLUNTEERS MUCH NEEDED MEDIA ATTENTION 3 COMPLETED ROOFS 1 CONTRACTOR PARTNERSHIP 4 COMPLETED VIDEOS DOZENS OF PICTURES A STORY OF TRANSFORMATION
NARRATIVE/CULTURAL SHIFTSMALL THINGS SERIES
OUR SUGGESTIONS
WHERE DO YOU GO FROM HERE?
FOCUS ON YOUR STRENGTHSUSE THE STORIES YOU HAVE AVAILABLE
CONSIDER ALL OF YOUR
MEDIUMSTHINK SERIES
COMMON PITFALLS
TRYING TO SAY TOO MUCH
GUILT TRIPPING LACK OF STRATEGY POOR IMPLEMENTATION
LET’S TALK ABOUT YOUR
STORY
MOBILE PHONES BLOGS E-NEWSLETTERS PRESS RELEASES PRINT NEWSLETTERS
TACTICS
?