storymoving - lanĪda · perfino il rimpianto di non sopravvivere per sempre» luigi meneghello...
TRANSCRIPT
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STORYMOVING®
from stories to reality
g i a n m a r c o c a v a g n i n o
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a poetry
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«Vorrei vedere la gente fremere d’amore intellettuale di dio, lavorare con piacere, fabbricare giocattoli appassionanti, sciare ardita sulle coste dei monti, nuotare a farfalla lungo le coste dei mari; sentirla cantare inni di elementare grazia e potenza, avendo per inno nazionale un “inno alla mortalitaÌ” in cui si esprimesse la rassegnazione a questo sgradevole aspetto della vita, e la contentezza di potere intanto produrre affetti e odi sereni, begli edifici, dolci macchine lisce come l’olio, istituti severi e soavi, e quell’onestaÌ nel fare e non fare che (quando c’eÌ) cancella la paura e perfino il rimpianto di non sopravvivere per sempre»
Luigi Meneghello
“I would like to see people who share intellectual love for
God, work with pleasure, make exciting toys, dare to ski down the sides of the
mountains, swim butterfly along the coasts; I would like to hear them
sing hymns full of grace and power, their national anthem being a hymn to mortality
which expresses the resignation to this unpleasant aspect of life and the pleasure of being able to produce serene
love and hate, fine buildings, sweet cars as slick as oil, soft and austere institutions and honesty in doing and not
doing that (when it exists) cancels even the regret that it is impossible to
survive forever.”
Luigi Meneghello
to share
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the importance of socializing
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THE EVOLUTIONwe are a result of an evolution
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from hardware society1800-1900
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through software societyand1900
where everything was evolving with virtual parameters causing the loss of identity and the sense of belonging
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through dream societybeginning 2000
need to find ourselves, our stories, our identity
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today we are in the
positive societylooking for happiness through contact with reality
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?
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resistanceDonald Trump Steve Bannon Boris Johnson
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WE ARE IN THE MIDDLE OF A REVOLUTION
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from mediations
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to relations
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WHO IS A DESIGNER TODAY?
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silence!
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a listener?
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a witness?
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A STORYMOVER
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a way to designSTORYMOVING®
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functionalitybeauty
narration and evidence
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functionality
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beauty
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narration and evidence
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STORYMOVING®
it is a design and a communication process that starts with listening and witnessing. it leads to codify the history and identity of people or companies with the aim of making the world move around them and for them. storymoving results is raising consciousness, questioning the status
quo, developing new ideas.
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THESTORYMOVING®
MANIFESTO
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STORYMOVING® IS A METHOD MORE THAN A PHILOSOPHY
Its aim is witnessing, telling authentic stories thanks to a project and the realization of everything the story can represent.
STORYMOVING® IS A PHILOSOPHY REPRESENTING THE METHOD
making the project more and more a witness and less a personal representation of the architect or the designer.
STORYMOVING® MOVES THE STORIESWe need to be able to listen, share and tell an authentic story through the project, realize it, involve all the protagonists in creating a story and be able to leave it: at that point the story can live alone and all
those who experience it could be involved and give their contribution.
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STORYMOVING® IS A METHOD THAT GENERATES A DYNAMIC DESIGN THAT CAN
LIVE FOREVERSTORYMOVING® IS A DESIGN PHILOSOPHYWe apply a designing way that has to be a true service available for everyone. The ambition is to think of a new generation of professional “storymovers” that finally can involve people and all the society in the plan and show the real needs
of humanity.
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Let’s stop being mediators and let’s start being creators of relationships. Storymovers, “story animators” or “witness definers”
could be the designers of the future. No more architects and designers owning knowledge, but real communicators and creators
of relationship, leading people to happiness.
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CASE HISTORY
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OVERDomina Prestige hotel Saint Petersburg RU
5 stars hotel, 105 rooms
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Gavazza1913a family story
60 stores in Italy
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AROL Groupa machines factory
850 emploees, 14 headquarters worldwide
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Saltiniu Namai110 apartments in Vilnius LT
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Rolf Jensen says:“ Better artists than rational designers, because the artist will discover narrations where the others will arrive only see performance”
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thank you