story, sci-fi & transmedia to develop corporate technology strategies
DESCRIPTION
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options. Discusses: Communication Challenges, In-company Storytelling, Why Transmedia.TRANSCRIPT
STORY
@IANGINN
SCI-FI & TRANSMEDIA
WORKING WITH
TO DEVELOP CORPORATETECHNOLOGY STRATEGIES
Your Challenge
Develop a Vision and a View of the
Future…
What are our New Scripts of
tomorrow’s experiences?
Deal with new levels of complexity.
Explore how to communicate that
vision.
How can Sci-fi help?
WHY STORY & SCI-FI ?
1
70 percent of everything we learn is through stories.
We are hardwired to seek and make sense of the
world through narratives.
Science fiction explores the consequences of scientific innovations, making it a
"literature of ideas”.
Science fiction as a device to discuss philosophical ideas such as identity,
desire, morality, and social structure.
You are free to: Share: to copy, distribute and transmit the work.
Remix: to adapt the work.
!
“This book is meant to be part of the conversation about what an information society means: does it mean total control, or unheardof liberty?.”
SCI-FI. Sub-genres Cyberpunk Time travel Alternate history Apocalyptic and post-apocalyptic
SCI-FI. Related genres Speculative fiction Dystopian fantasy Sci-fi thriller !
and… Speculative science New non-fiction
NEW NON-FICTION & SPECULATIVE SCIENCE
2
http://waterlife.nfb.ca/#/
http://highrise.nfb.ca
http://gaza-sderot.arte.tv/
www.youtube.com/worldwithoutoil
http://beta.18daysinegypt.com/
SPECULATIVE SCIENCE
www.netwars-project.com
www.iftf.org
“…there are no facts about the future. Only fictions. Our work at the Institute for the
Future is about exploring tomorrow’s fictions, informed by today’s facts, to make better
decisions in the present…”
“Recognizing the patterns and synthesizing the signals of change into a plausible,
internally consistent story about the future is a strange brew of science, art, and magic.”
We commissioned six leading science fiction writers to create short stories to envision a world where humans have unprecedented control of matter at all scales, and to share with us a glimpse of daily life in that world. It was a process meant to make the future tangible.
TRANSMEDIA STORYTELLING.
3
OK, SO WHAT IS IT ?
Stories and Playable Media freed from the restrictions of any single platform or media.
XDWEXPERIENCE DESIGN FOR game- and story- WORLDS
TRANSMEDIA STORYTELLING
EXPERIENCE DESIGN
+
EXPERIENCE DESIGN. TRANSMEDIA STRUCTURE. TRANSMEDIA ARCHITECTURE.
Experience Design is the deliberate creation of a total experience for an Audience.
Elements that contribute to a superior Experience are reproducible, which make them designable.
http://www.youtube.com/watch?v=EkvazIZx-F0Rain Room
EXPERIENCE DESIGN. Audiences create meaning TRANSMEDIA STRUCTURE. TRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN. Time / Duration Interactivity Intensity Breadth / Consistency Sensorial Cognitive Triggers TRANSMEDIA STRUCTURE. TRANSMEDIA ARCHITECTURE.
At the very least an Experience requires: an attraction an engagement a conclusion an extension
EXPERIENCE DESIGN. TRANSMEDIA STRUCTURE. Game design & Gameplay Narrative & Story structure Interaction design Theatre & Performance TRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN. TRANSMEDIA STRUCTURE. TRANSMEDIA ARCHITECTURE. Timing, Pacing, Phasing Choice of media, Sequencing
Experience Design
Transmedia Architecture
Transmedia Structure
XDW
SALIGIA-7
!
PLAYTEST #1 RESEARCH AND DEVELOPMENT
AMSTERDAM PILOT
SALIGIA-7 TRANSMEDIA SCI-FI THRILLER IMMERSIVE LOCATIVE THEATRE
PERVASIVE STORY & GAME EVENTS
SOCIAL MEDIA NARRATIVES - WEB SERIES
NOVELS - E-BOOKS - GRAPHIC NOVELS
APPS
FEATURE FILMS
“…in the near future the young will carry the burden of an aging population..”
STORY
Teenagers in Amsterdam who display symptoms of an unknown illness.
3 NARRATIVES
Self-styled zombie hunters intent on finding out what’s going on.
3 NARRATIVES
Reactions of society to the threat of a zombie outbreak.
3 NARRATIVES
newsNews stories
get confused between fiction and reality
broadcast
fictional current affairs show
the story of 2 of the teens
story of 100 missing teens
MissingChristel Community
Facebook narrative
Facebook narratives
ZombieAlarm Facebook narrative
ZombieAlarm story blog
2 become our protagonists
webisodes
Twitter updates
featuring a pack of 7 teen-zombies
z-leaks story blog
SWATsquad
reveals evidence
VUPs get involved
UGC
spread via twitter
gather at events
society reacts and deploys a
ZOMBIE SWAT SQUAD
teens become ZOMBIES
genre fans raise a
ZOMBIE ALARM
live events: pervasive story
meets alternate reality game
http://bit.ly/1e5GOrR
NEW AUDIENCE.
4
Your Audience
Mobile
Distracted
Empowered
How to communicate your vision?
TRANSMEDIA STORYTELLING IS A FORM WHICH IS EMERGING FOR OUR CONNECTED CULTURE. !
IT RE-ESTABLISHES THE PARTICIPATION OF AUDIENCES.
Deep Content
Sharing and Fan Content
!Media
5-10% Creators
20-25% Fans and Sharers
65-75% Passives
YOUR CHALLENGE.
5
What New Scripts describe tomorrow’s experiences, feel customised, yet can scale?
Where will your stories play out?
Where will your stories play out?
New forms of Content
New non-fiction
Speculative Science
New Complexity
New Complexity Digital divide
Tech-maturity
Urban Planet
haves / have nots
consumers / new digerati
IMAGINE A FUTURE IN WHICH…
every young person chooses what they learn
Imagine a Future Learning Landscape
every young person owns their learning
every young person plans their learning
every young person selects who to learn with
every young person chooses where they learn
every young person chooses how they learn
Imagine a Future Learning Experience
every young person chooses how fast they progress
every young person controls the time spent on an activity
Conceptualise from the core
StoryWorld to the Media
surface…
XDWBusiness!
Engagement!
Storyworld
BRAINSTORM
DEVELOPMENT
Describe your Project Vision:
Intentions. Goals. Strategy.