stories that change: winning hearts and inspiring action
TRANSCRIPT
Stories that Change:Winning Hearts & Inspiring
Action
Amanda MarkoConnected Strategy GroupPh
oto
by Is
ham
el O
rend
ain
/ BY
CC
@connectedstrat
“Living a life of influence
means that we are more often
evangelizing to the heathens
and less often preaching to the choir.”
-Annette Simmons, The Story Factor
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o by
Har
twig
HKD
/ B
Y CC
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by L
ali
Masr
iera
/ B
Y C
C
Change isn’t this easy.
>stories
factstrue
Facts
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o by
sei
er+s
eier
/ B
YCC
strategy
push
a are
What they got were
binge
very educated
drinkers.
When Penn State University tried to curb alcohol abuse on campus, the administration shared statistics and data about the dangers of excessive
partying.
Stories pull at the heartstrings
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o by
Matt
ysFl
icks
/ B
Y CC
SPOT stories
ANTICIPATE anti-stories
LISTEN to stories
CONNECT with stories
INFLUENCE with stories
TRIGGER stories
Six storytelli
ng skills that
facilitate change:
ESSENTIA
L
SKILLcourtesy of
Anecdote
anti-st ry
Don’t underestimate the
Whoever tells the
best story,
WINS.
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o by
Ham
ad
AL-
Moh
onnn
a /
BY C
C
Ask story-eliciting questions …
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o by
Tim
Pie
rce
/ BY
CC
… that take you to a specific,
emotion-filled moment.What’s an example of …When have you felt …
Tell me about a time that ….
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by M
art
in F
ish /
BY C
C
Story-Listening
ESSENTIA
L
SKILL
questions
experience
meaning
TheHoward Stern
Formula:
“You must have been so [extreme emotion]”
+[a specific time and
place]
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o by
Chr
is C
assi
dy /
cc
2004
The Ira Glass
Formula:
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rick
i mon
tolv
o /
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C
“Yes, and…”
The
Barbara Walters
Formula:
Research and prepare, but “be
willing to throw it all away”
The James Lipton
Formula:
ask questions
they haven’t
been asked before
>stories
stories
your anti-
4 ways to combatanti-stories
acknowledge connect trigger influence
Acknowledge
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by r
ab
iem
22
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Y C
C
Acknowledge Anti-Stories
ESSENTIA
L
SKILL
be human show the difference
Connect
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by m
ozz
erc
ork
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Y
CC
Connection Story Pattern
courtesy of Anecdote
ESSENTIA
L
SKILL
reveal your
motivations
demonstrate commonaliti
es
Make them care about your cause by making them care about you.
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by T
hang
ara
j Kum
ara
l /
BY
CC
(even if your cause is
combatting weeds)
Influence
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by E
uro
pean S
outh
ern
Ob
serv
ato
ry /
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CC
state your point
share an exa
mple
make
your case
restate
your point
Influence Story Pattern
courtesy of Anecdote
ESSENTIA
L
SKILL
Hit them with a one-two punch
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o by
Ari
Bakk
er /
BY
CC
Photo by Michael / BY CC
Negative
stories require
a counter balance
.
Trigger
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o by
kev
-shi
ne /
BY
CC
SIGNAL something is different …
Leaders
should
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o by
Matt
o Fr
edrik
kson
/ B
Y CC
… by doing something REMARKABLY different …
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by T
ill K
rench
/ B
Y C
C
storiesPh
oto
by Ja
ke S
timps
on /
BY
CC
telling
gettingpeople
… and
ESSENTIA
L
SKILL
Story Triggering
intentional
remarkable
public action
…there are relatively few things leaders can do to impact culture.
Organizational development expert Edgar Schein has said ….
Employees notice ….
… control, measure, pay attention to
what leaders …
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by S
cott
er
Ack
erm
an /
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how leaders …
… respond to crises
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by Yu
ba C
olle
ge P
ub
lic Sp
ace
/ BY C
C
how leaders …
… allocate resources
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by N
iki O
dolp
hie
/ BY C
C
how leaders …
… role model, teach and coach
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by D
ov H
arrin
gto
n / B
Y C
C
how leaders …
… allocate rewards and status
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by B
rad
,K / B
Y C
C
how leaders …
… recruit, select, promote and fire
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by F
lazin
go P
hoto
s / BY C
C
Anyone can learn business storytelling...
…even Earl in accounting.
Ph
oto
by R
od
rig
o S
a /
BY C
C
Training created by Anecdote, world-renowned experts with +10 years of business storytelling experience.
Their first U.S. partner is:
Here’s how:
Special Offer: Free
eBookRequest a copy of this new 47-page eBook written by my partners:
Or click the book cover to download now.
Let’s Connect
Amanda Markopresident & chief connection officer
Connected Strategy Group
@connectedstrat