WINNING THE HEARTS AND MINDS OF CUSTOMERS

Sanjeev Bahadur,NEW DELHI,INDIACATALYST FOR CHANGE

Fertilizer Plant

Mission and Vision Statement• Mission: Achieve "Customer Satisfaction

“through i n n o v a t i v e , economical and value added consulting & EPC services.

• Maximization of wealth creation , value and client’s satisfaction with professional integrity.

• Vision :To become a world-class globally competitive EPC and total solutions Consultancy Organization.

CONSULTANCY DIVISION

• WE HELP FULFILL YOUR BUSINESS DREAMS

Project Consultancy• Pre-Project Activities• Project Management • Consultancy Design & Engineering

Quality Assurance Services • Other Specialized Services

ARE WE SMART OR OURCOMPETITORS SMARTER• WHAT IS YOUR COMPANY’S CORE

COMPETENCY?• ARE YOU IN B2B or B2C

MARKETPLACE?• WHAT IS YOUR BUSINESS

PROPOSITION FOR YOUR CUSTOMERS?

THINK SMART.WORK SMARTER• HAVE WE DONE BENCHMARKING

WITH OUR COMPETITORS?• IS OUR PRODUCT/SERVICE BETTER

THAN OUR COMPETITORS?• IS OUR PRODUCT OR SERVICE

COMPETITIVE AND PROFITABLE ?

FEW QUESTIONS WE NEED TO ANSWER?• ARE CUSTOMERS SATISFIED WITH

YOUR COMPANY’S SERVICE QUALITY?

• DO WE HAVE A UNIQUE PRODUCT OR SERVICE PROPOSITION?

• ARE WE WELL KNOWN?

SIMPLE QUESTIONS!• ARE OUR CUSTOMERS PROFIT

GROWING OR NOT@20% PER ANNUM.

• CAN WE DIAGNOSE OUR CUSTOMERS BUSINESS PROBLEMS?

• DO WE HAVE PROCESSES IN PLACE?

CATALYST FOR CHANGE• ANALYSE EXSISTING KEY

COMPETITORS OPERATIONS• ANALYSE CUSTOMERS

EXPECTATIONS• ARE OUR EMPLOYEES TRAINED

FOR CUSTOMER SERVICE AND SATISFACTION

CATALYST FOR CHANGE• DO WE DISPLAY WINNING

ATTITUDE• ARE WE EAGER TO SOLVE OUR

CUSTOMERS PROBLEMS• AS TIMES CHANGE AND

COMPETITORS CHANGE,DO WE STILL HAVE A WINNING BUSINESS PROPOSITION

HOW CAN WE ASSIST YOU• BY UNDERSTANDING YOUR AND

YOUR CUSTOMERS GOALS,MISSION AND VISION

• BY PROVIDING STRATEGY TO YOU TO STAY AHEAD OF TIMES AND COMPETITION

• HELP IMPROVE YOUR PROFITS TO BEAT INFLATION

HOW?• IMPROVE YOUR COMPANY’s

TECHNOLOGY AND DESIGN PROCESSES• IMPROVE YOUR CUSTOMER

SERVICE/SATISFACTION PROCESSES• LOWER YOUR COST OF OPERATIONS

NOT YOUR PRODUCT/SERVICE QUALITY

IMPROVE PRODUCTIVITY AND EFFICIENCY OF OPERATIONS

• TECHNOLOGY TIEUPS• LOWERING COST OF OPERATIONS• IMPROVING SALES PRODUCTIVITY• IMPROVED PROJECT MANAGEMENT

TO CUT TIME/COST OVERRUNS

EXPECTED OUTCOMES• SATISFIED CUSTOMERS• HAPPY EMPLOYEES• ENTHUSIASTIC SHAREHOLDERS

AND BANKERS• HEALTHY TOPLINE AND

BOTTOMLINE QUARTERWISE• SATISFIED MANAGEMENT

OUR TEAM• WE HAVE AN EXPERT TEAM OF

IIT,IIFT,IIM,FMS ENGINEERS/ MANAGERS/CA’s

• OUR PEOPLE HAVE WORKED WITH TATA,BIRLA,LEADING PSU’s,CORPORATES

• OUR TEAM HAS BOTH ACADEMIC AND INDUSTRIAL EXPERIENCE

FOCUSSED STRATEGY

• BETTER TIME MANAGEMENT• BETTER PRIORITY MANAGEMENT• IMPROVED EMPLOYEE

PRODUCTIVITY• BETTER QUALITY

PRODUCTS/SERVICE• IMPROVED PROCESSES/CONTRACTS• NEAR ZERO LITIGATION

BEAT INFLATION.OUTSMART COMPETITION• THINK SMART,WORK SMARTER.• FIND INNOVATIVE SOLUTIONS TO

BUSINESS PROBLEMS/RECESSION• TOP MANAGEMENT CAN

CONCENTRATE ON INORGANIC GROWTH OF COMPANY

List of Customers• TATA CHEMICALS LTD• CHAMBAL FERTILIZER&

CHEMICALS LTD• NATIONAL FERTLIZERS LTD.• SHRIRAM FERTILIZERS LTD• IFCI LTD

OUR CLIENT’ s• SOI,CRRI,CSIR,DRDO,NHO,IIRS• DEFENCE,CENTRAL SOIL RESEARCH

INSTITUTE• BHARAT HEAVY ELECTRICAL LTD• ONGC LTD,IOC,BPCL,HPCL• HERO HONDA LTD• TATA MOTORS LTD• SAIL,DSP,BSP,HEC• SAHARA INDIA,JAYPEE GROUP• SBI,BOB,PNB,SAP,IBM,HCL

Some of Fertilizer PlantsOur People associated• 1998 900 MTPD Ammonia Plant (Naphtha/Associated Gas

Based), 1500 MTPD Urea Plant Expansion Project at Kakinada Nagarjuna Fertilizers & Chemicals Ltd.

• 1997 1350 MTPD Ammonia Plant and 2 X 1100 MTPD Urea Plant (Expansion) based on naphtha at PhulpurIndian Farmers Fertilizer Cooperative Limited 19971350 MTPD Ammonia Plant and 2 X 1100 MTPD Urea Plant (Expansion) based on natural gas at VijaipurNational Fertilizers Limited 1996 1350 MTPD Ammonia Plant and 2x1100 MTPD Urea Expansion Plant based on associated gas/naptha at Aonla.Indian Farmers Fertilizer Cooperative Limited

• 1995 1350 MTPD Ammonia Plant and 2x1125 MTPD Urea Plant based on associated gas at ShahjahanpurOswal Chemical & Fertilizers Limited 19941350 MTPD Ammonia Plant and 2x1125 MTPD Urea Plant based on associated gas at Gadepan Chambal Fertilizers & Chemicals Ltd.

• 1994 1350 MTPD Ammonia Plant and 2x1125 MTPD Urea Plant based on naptha/associated gas at BabralaTata Chemicals Ltd.

Chambal Fertilisers and Chemicals Limited• Chambal Fertilisers and Chemicals

Limited (Chambal) is one of the largest private sector fertilizer producers in India. It was promoted by Zuari Industries Limited in the year 1985.

• Its two hi-tech nitrogenous fertiliser (urea) plants are located at Gadepan in Kota district of Rajasthan. The two plants produce about 2 million MT of Urea per annum.

• The first plant was commissioned in 1993 and second plant in 1999. These plants use state-of-the-art technology from Denmark, Italy, United States and Japan.

Tata Chemicals Ltd,Babrala• Babrala, northern exposure Northern India is rural and

remote and a significant proportion of the population is engaged in agriculture. This is the heartland of Tata Chemicals' Farm Essentials business.

• At Babrala, in Uttar Pradesh, is India's most energy efficient urea plant. Its efficiency puts it in the top ten per cent globally. Commissioned on a green-field site in 1994 it is the centrepiece of the group's crop nutrition business.

• Assuming a favourable, imminently expected, decision from the government on allocation of new gas supplies it will be the site of a second urea plant within the next three years. Capacity will more than double.

Tata Chemicals Ltd• One produces ammonia, primarily from domestically produced

natural gas but also using some imported LNG. Ammonia is an intermediary feedstock used in the second plant to produce urea. Around 2,000 tonnes of ammonia are produced and reacted with CO2 each day to make 3,500 tonnes of urea. At the heart of the operation, visible from across the township, is a 108-metre prilling tower. In the tower, at a height of around 80 metres, is a bucket through which urea melt is sprayed. The diameter of holes and speed of rotation of this bucket determine the size of the prills produced as the urea falls and solidifies as it cools. Consistency of its product size is one way in which Tata Chemicals urea, marketed under the 25-year old Paras brand, differentiates itself from its competitors. And product differentiation is vital in a regulated market where there is little, or no, scope for premium pricing.

WHY• We provide TRUSTWORTHY dealings• We handle Assignments on Win-Win

Partnerships• We provide Service Quality• Great Team/Expert Panel of Engineers, CA’s,

Management, Academic, Legal Professionals, SCM-Logistics

• PROCESSES for Suppliers, Contracts, Customer Feedback

• Use of Latest, Tried, Tested Technology• Use of Modern Tools, Test Processes, Test• Equipment, Computers, Video Conferencing

SUMMARY• Catalyst for Change• DIAGNOSE PROBLEMS EARLY• THINK

INNOVATION/PROCESSES• IMPROVE CUSTOMER’s

TOPLINE/BOTTOMLINE PERFORMANCE

• THINK SMART.WORK SMART