stories beat statistics - domo · 2019. 4. 22. · from 2000 to 2015, the us has fallen further...
TRANSCRIPT
![Page 1: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/1.jpg)
![Page 2: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/2.jpg)
![Page 3: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/3.jpg)
STORIES BEAT STATISTICSThe Power Of Data Storytelling
Brent Dykes | Sr. Director, Data Strategy | Domo
![Page 4: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/4.jpg)
“To train and educate the rising generation will at all times be the first object of society, to which every other will be subordinate.”
Robert Owen (1771-1858)
![Page 5: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/5.jpg)
“If an unfriendly foreign power had attempted to impose on America the mediocre educational performance that exists today, we might well have viewed it as an act of war.”
1983
![Page 6: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/6.jpg)
In 1989, President George H. W. Bush set a goal for US students to be first in the world for math and science by the year 2000.
![Page 7: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/7.jpg)
BY 2000, THE UNITED STATES WASN’T #1—NOT EVEN CLOSE0
1
2
3
4
350 400 450 500 550 600
READING
MATH
SCIENCE
USA
USA
USA
15th
18th
14th
PISA Score (0-1000)27 OECD nations
![Page 8: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/8.jpg)
In 2002, Pres. George W. Bush set a goal for all students to be 100% proficient at grade level by 2014, including disadvantaged students.
![Page 9: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/9.jpg)
NCLB INTRODUCED TRANSPARENCY & ACCOUNTABILITY
“No Child Left Behind . . . changed the way the American educational system collects and uses data.”
FiveThirtyEight
![Page 10: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/10.jpg)
50 41 37 35 23 20 18 18 18 17 18
37 41 43 42 45 44 43 43 42 41 42
12 16 19 21 29 31 34 33 34 34 331 2 2 3
45 6 6 7 8 7
1990 1992 1996 2000 2003 2005 2007 2009 2011 2013 2015
48 42 39 37 32 31 29 27 27 26 29
37 37 38 38 39 39 39 39 39 38 38
13 18 20 21 23 24 25 26 26 27 252
3 4 5 5 6 7 8 8 9 8
1990 1992 1996 2000 2003 2005 2007 2009 2011 2013 2015
100% PROFICIENCY WAS NOT ACHIEVED BY 2014
Below Basic
Basic
Proficient
Advanced
MATH 4TH GRADE MATH 8TH GRADE
NCLB +7Pre-NCLB +20
40% 60%
Proficient Not Proficient
33% 67%
37%
12%
1%
50%
BUSH CLINTON BUSH OBAMA
Source: NAEP
![Page 11: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/11.jpg)
NCLB Drove Minor Gains For Minority Students
-27-24
-21 -18
2003 2005 2007 2009 2011 2013 2015
-36 -32
-29-22
2003 2005 2007 2009 2011 2013 2015
-31
-26-29
-24
2003 2005 2007 2009 2011 2013 2015
-28
-26-27-21
2003 2005 2007 2009 2011 2013 2015
MATH SCORES
8TH GRADE
4TH GRADE
READING SCORES
White
Hispanic
Black
White
Hispanic
Black
+3 pts.
+3 pts.
+7 pts.
+4 pts.
+6 pts.
+2 pts.
+5 pts.
+5 pts.
NAEP data: Variance from white student resultsNAEP data: Variance from white student results
Source: NAEP
![Page 12: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/12.jpg)
WHAT WAS NCLB’S IMPACT ON THE US’S PISA RANKINGS?
![Page 13: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/13.jpg)
FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND
350
400
450
500
550
600
350
400
450
500
550
600
2000 2015
350
400
450
500
550
600
350
400
450
500
550
600
2000 2015
READINGMATH SCIENCE
350
400
450
500
550
600
350
400
450
500
550
600
2000 201520152000 20152000 20152000
496497 499504
470493(18th)
(29th*)
(15th)(19th) (14th) (18th)
*2015 PISA included 34 OECD nations compared to 27 in 2000.
OECD Average
490
![Page 14: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/14.jpg)
US STUDENTS ARE STRUGGLING WITH MATHEMATICSMATH Scores (PISA 2015)
490
470
0 100 200 300 400 500 600
Japan
Korea, Republic of
Switzerland
Canada
Finland
Denmark
Belgium
Germany
Ireland
Poland
Norway
Austria
New Zealand
Australia
Sweden
France
United Kingdom
Czech Republic
Portugal
Italy
OECD Average
Iceland
Spain
Luxembourg
Hungary
United States
Greece
Mexico
2/3 of a grade level behind
OECD Average
United States
![Page 15: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/15.jpg)
CHILD POVERTY IS HOLDING THE UNITED STATES BACK
530
514
490
486
470455
427
0 100 200 300 400 500 600
Japan
US: Less than 10%
Korea, Republic of
Switzerland
Canada
US: 10-24.9%
Finland
Denmark
Belgium
Germany
Ireland
Poland
Norway
Austria
New Zealand
Australia
Sweden
France
United Kingdom
Czech Republic
Portugal
Italy
OECD Average
Iceland
Spain
Luxembourg
US: 25-49.9%
Hungary
United States Average
US: 50-74.9%
Greece
US: 75% or more
Mexico
US: Less than 10%
OECD Average
US: 25-49.9%
US: 50-74.9%
US: 75% or more
US: 10-24.9%
United States Average
MATH Scores (PISA 2015)
RICH
POOR
Oscar4th Grade
![Page 16: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/16.jpg)
CHILD POVERTY IS HOLDING THE UNITED STATES BACK
530
514
490
486
470455
427
0 100 200 300 400 500 600
Japan
US: Less than 10%
Korea, Republic of
Switzerland
Canada
US: 10-24.9%
Finland
Denmark
Belgium
Germany
Ireland
Poland
Norway
Austria
New Zealand
Australia
Sweden
France
United Kingdom
Czech Republic
Portugal
Italy
OECD Average
Iceland
Spain
Luxembourg
US: 25-49.9%
Hungary
United States Average
US: 50-74.9%
Greece
US: 75% or more
Mexico
OECD Average
US: 25-49.9%
US: 50-74.9%
US: 75% or more
US: Less than 10%
US: 10-24.9%
United States Average
MATH Scores (PISA 2015)
532
530
524
521
516
514
511
490
Japan
US: Less than 10%
Korea, Republic of
Switzerland
Canada
US: 10-24.9%
Finland
OECD Average
UNITED STATES AT THE TOP…
US: Less than 10%
OECD Average
US: 10-24.9%
RICH
POOR
Oscar4th Grade
![Page 17: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/17.jpg)
CHILD POVERTY IS HOLDING THE UNITED STATES BACK
530
514
490
486
470455
427
0 100 200 300 400 500 600
Japan
US: Less than 10%
Korea, Republic of
Switzerland
Canada
US: 10-24.9%
Finland
Denmark
Belgium
Germany
Ireland
Poland
Norway
Austria
New Zealand
Australia
Sweden
France
United Kingdom
Czech Republic
Portugal
Italy
OECD Average
Iceland
Spain
Luxembourg
US: 25-49.9%
Hungary
United States Average
US: 50-74.9%
Greece
US: 75% or more
Mexico
US: Less than 10%
US: 10-24.9%
OECD Average
US: 25-49.9%
US: 50-74.9%
US: 75% or more
United States Average
MATH Scores (PISA 2015)
490
486
486
477
470
455
454
427
408
OECD Average
Luxembourg
US: 25-49.9%
Hungary
United States Average
US: 50-74.9%
Greece
US: 75% or more
Mexico
US: 50-74.9%
US: 75% or more
United States Average
US: 25-49.9%
OECD Average
UNITED STATES AT THE BOTTOM…
RICH
POOR
Oscar4th Grade
![Page 18: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/18.jpg)
US MUST RE-EXAMINE AND CHANGE ITS APPROACH
$0
$5,000
$10,000
$15,000
$20,000
$25,000
400 420 440 460 480 500 520 540
Education Spending per Student in 2015(US$/student)
OECD Average: $10,220
OECD Average: 490
MATH Scores (PISA 2015)
USA
ESTONIA
SOUTH KOREA
JAPAN
CANADA
LUXEMBOURG
![Page 19: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/19.jpg)
“Better instruction won’t come from more detailed information, but from changing what people do . . . convincing teachers of the need to change and focusing where they need to change.”
Simon RodbergEducation Expert
![Page 20: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/20.jpg)
Data will accomplish nothingif it doesn’t inspire change.
DATA ACTION
![Page 21: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/21.jpg)
VISUALS
DATA
WHY DATA STORYTELLINGMATTERS
NARRATIVE
![Page 22: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/22.jpg)
EXPLAIN: Narrative + Data
VISUALS
DATA
NARRATIVE
![Page 23: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/23.jpg)
ENLIGHTEN:Data + Visuals
VISUALS
DATA
NARRATIVE
![Page 24: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/24.jpg)
ENGAGE:Narrative + Visuals
En
ga
ge
VISUALS
DATA
NARRATIVE
![Page 25: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/25.jpg)
Influencechange withdata stories
En
ga
ge
CHANGE
VISUALS
DATA
NARRATIVE
![Page 26: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/26.jpg)
STORIES BEAT STATISTICS IN TWO KEY WAYS
5%statistics stories
VS 63% $1.14statistics story
VS $2.38
More Memorable More Persuasive1 2
![Page 27: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/27.jpg)
WHAT INFLUENCES DECISION MAKING?
KIRK
LOGIC EMOTION
SPOCK BONES
![Page 28: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/28.jpg)
INPUTS
Analytical Logical Effortful Conscious
PilotLazyController
Intuitive Emotional Automatic Subconscious
AutopilotPattern-seeking & Heuristics
FURTHERPROCESSING
System 1FAST
System 2SLOW
HOW WE PROCESS INFORMATION
![Page 29: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/29.jpg)
Our bedroom. Two voices. I knock.
Paramedics finished her text, “…love you.”
OUR BRAINS ARE DRIVEN BY NARRATIVE“The human mind is a story processor, not a logic processor.”
Jonathan Haidt, American social psychologistFAST
![Page 30: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/30.jpg)
OUR BRAINS EXPECT A COHERENT STORY
EMPTY
CORRECTIONVOLATILEMATERIALS
EMPTY
CORRECTIONSUSPICIOUSMATERIALS
1?
2?
VOLATILEMATERIALS
FAST
FORMEDNARRATIVE
FAST
FORMEDNARRATIVE
Johnson & Seifert, 1994.
![Page 31: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/31.jpg)
IT’S NOT ENOUGH TO JUST PROVIDE INSIGHTS
FACTMYTH
CORRECTIONGAP
RESIDUAL NARRATIVE
FACT
“No one ever made a decision because of a number. They need a story.”
Daniel Kahneman
NEW INSIGHT
SUPPORTINGNARRATIVE
![Page 32: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/32.jpg)
CLARIFICATION: STORYFRAMING VS. STORYTELLING
COLLECTION #1
DASHBOARD (STORYFRAMING)
3.5% 4.5%
PAST INSIGHTS
DATA STORY (STORYTELLING)
MANAGER KEY STAKEHOLDERS
NEW INSIGHT
![Page 33: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/33.jpg)
COMPARISON: STORYFRAMING VS. STORYTELLING
STORYFRAMING STORYTELLING
Purpose Exploratory: frames information to generate potential insights
Explanatory: explains specific insights
Focus Broader: key metrics & dimensions
Narrower: related set of findings that support a main insight
Structure Hierarchical,non-linear layout
Linear sequence
Preparation Automated Curated
Delivery Dynamic (rolling) Static (snapshot)
Key features Filters / drills Annotations / highlighting
Usage Multi-use Single use
COLLECTION #1
DASHBOARD(STORYFRAMING)
3.5% 4.5%
DATA STORY(STORYTELLING)
![Page 34: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/34.jpg)
NARRATIVE: THE STRUCTURE OF YOUR DATA STORY
![Page 35: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/35.jpg)
TURNING YOUR FINDINGS INTO A DATA STORY
Rising InsightsSupporting details that reveal deeper insights into the problem or opportunity
Aha MomentMajor finding or central insight
Set-upBackground on current situation, character(s) & the hook
Solution & Next StepsPotential options & recommendation
1
2
3
4
Audience’s knowledge is enriched & likelihood to act is increased
DATA STORYTELLINGARC
Beginning Middle End
Gustav Freytag(1816-1895)
![Page 36: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/36.jpg)
BEHIND THE SCENES: CRAFTING A DATA STORY
Set-up & Hook
Rising Insights
AhaMoment
Solution & Next Steps
![Page 37: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/37.jpg)
BEHIND THE SCENES: CRAFTING A DATA STORY
Set-up & Hook
Rising Insights
AhaMoment
Solution & Next Steps
![Page 38: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/38.jpg)
BEHIND THE SCENES: CRAFTING A DATA STORY
Set-up & Hook
Rising Insights
AhaMoment
Solution & Next Steps
![Page 39: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/39.jpg)
BEHIND THE SCENES: CRAFTING A DATA STORY
Set-up & Hook
Rising Insights
AhaMoment
Solution & Next Steps
![Page 40: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/40.jpg)
VISUALS: THE SCENES OF YOUR DATA STORY
![Page 41: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/41.jpg)
WHAT ARE THE SCENES OF YOUR DATA STORY?
![Page 42: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/42.jpg)
EXPLORATORY EXPLANATORY
1. DATA STORYTELLING > TRANSITION TO EXPLAINING
![Page 43: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/43.jpg)
“The fundamental task in data analysis is to make smart comparisons—we’re always trying to answer the question ‘Compared with what?’ . . . It always comes down to making and showing smart comparisons.”
Edward Tufte
2. DATA STORYTELLING > ENABLING COMPARISONS
![Page 44: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/44.jpg)
Identify the right data1
7 STEPS FOR BETTER VISUAL STORYTELLING
![Page 45: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/45.jpg)
IDENTIFY THE RIGHT DATA FOR YOUR DATA STORY
TOTAL VALUES % Change Variance
CalculatedMetric
AddedContext
![Page 46: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/46.jpg)
IDENTIFY THE RIGHT DATA FOR YOUR DATA STORY
Revenue Visits
Revenue Visits
Percent change may convey the insight more clearly than total values.
Revenue % Change
Visits % Change
Online Revenue & Visits % Change in Online Revenue & Visits
![Page 47: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/47.jpg)
Revenue per visit (RPV)
IDENTIFY THE RIGHT DATA FOR YOUR DATA STORY
Revenue Visits
Revenue Visits
Calculated metrics may be more insightful than total values.
Online Revenue & Visits Revenue per visit (RPV) & Revenue
![Page 48: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/48.jpg)
IDENTIFY THE RIGHT DATA FOR YOUR DATA STORY
Revenue Visits
Revenue Visits
Contextual data may make your visual more insightful.
RPV (YoY)
Revenue per visit (RPV)
Online Revenue & Visits Revenue per visit (RPV) & Revenue
![Page 49: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/49.jpg)
IDENTIFY THE RIGHT DATA FOR YOUR DATA STORYVariance may better highlight key differences that you’re trying to expose.
Safety Incidents by Plant: 2017 vs. 2018 Year-to-Year Variance in Safety Incidents by Plant
![Page 50: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/50.jpg)
IDENTIFY THE RIGHT DATA FOR YOUR DATA STORYVariance may better highlight key differences that you’re trying to expose.
FY2017
FY2018
Running Total Sales by Year
FY2017
FY2018
Running Total Variance between FY2017 & FY2018
![Page 51: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/51.jpg)
Identify the right data1
Choose the right visualizations2
7 STEPS FOR BETTER VISUAL STORYTELLING
![Page 52: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/52.jpg)
GRAPHICAL METHODS VARY IN EFFECTIVENESS
More accuratecomparisons
More genericcomparisons
Length
Angle
Shading
Direction
Curvature
Color Saturation
Position along non-
aligned scalePosition along common scale
Area Volume
Cleveland & McGill (1984). Graphical perception: Theory, experimentation, and application to the development of graphical methods. Journal of American Statistical Association. 79(387): 531-554.
![Page 53: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/53.jpg)
ALL CHARTS ARE NOT CREATED EQUAL
5%
32%
29%
25%
9%
YouTube
Google+
YouTube
LinkedInGoogle+
5%
29%
32%
25%
9%
32%
29%
25%
9%
5%
Bar charts don’t necessarily need value labels to convey differences.
![Page 54: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/54.jpg)
VARIETY IS SPICE OF VISUALIZATION—BUT BE CAREFUL
5%
32%
29%
25%
9%
Product penetration within key segments
Product penetration within key segments
Waffle charts allow for more precise comparisons for binary values.
https://bit.ly/2Jobux8
![Page 55: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/55.jpg)
Identify the right data1
Choose the right visualizations2
Calibrate visuals to your message3
7 STEPS FOR BETTER VISUAL STORYTELLING
![Page 56: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/56.jpg)
ANTICIPATE THE REQUIRED COMPARISONSPanel bar charts offer each category its own baseline for easier visual inspection.
Marketing Spend by Channel
2017
2018
2019
TV Digital Print Radio
TV Spend Digital Spend
Print Spend Radio Spend
90K
85K
75K
![Page 57: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/57.jpg)
Identify the right data1
Choose the right visualizations2
Calibrate visuals to your message3
Remove unnecessary noise4
7 STEPS FOR BETTER VISUAL STORYTELLING
![Page 58: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/58.jpg)
4 WAYS TO REDUCE THE NOISE IN YOUR VISUALS
Remove Surplus Data
1Aggregate Less Important Data
2Remove
Chartjunk
4Separate Data
Layers
3
![Page 59: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/59.jpg)
REMOVE SURPLUS DATA THAT ISN’T NEEDED
Page Views
February 2019
Page Views
February 2019
SAVE AS
Click on legend label
Ask yourself what is essential to making your point. Remove what’s unnecessary.
![Page 60: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/60.jpg)
USA
UK
Germany
Japan
Canada
France
Spain
Mexico
Brazil
China
AGGREGATE LESS IMPORTANT INFORMATION
Aggregate
19,631unitssold
30%
13%
9%9%8%
7%
6%
6%6%
6%USA
UK
GermanyJapan
Other30%
13%
9%9%
39% 19,631unitssold
To simplify charts, you can aggregate less critical data to reduce the cognitive load.
![Page 61: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/61.jpg)
SEPARATE DATA LAYERSTo reduce noise, you can break apart data series into separate charts.
Sales Leads
Campaign A
Campaign D
Campaign C
Campaign B
Campaign A Campaign B
Sales Leads
Campaign DCampaign C
![Page 62: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/62.jpg)
REMOVE CHARTJUNKRemove non-essential chart elements to help the data communicate more clearly.
Revenue
Units Sold
Product Sales in Q4Revenue
Units Sold
Product Sales in Q4
Product J
Product H
Product U
![Page 63: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/63.jpg)
Identify the right data1
Choose the right visualizations2
Calibrate visuals to your message3
Remove unnecessary noise4
Focus attention on what’s important5
7 STEPS FOR BETTER VISUAL STORYTELLING
![Page 64: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/64.jpg)
COLOR IS YOUR FRIEND FOR HIGHLIGHTING KEY POINTSUse color and grayscale to draw attention to focus area while still providing context.
Top 10 Articles by Page Views
February 2019
Top 10 Articles by Page Views
February 2019
![Page 65: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/65.jpg)
TEXT DIRECTS THE FOCUS OF YOUR AUDIENCEText can be used to steer attention to what’s most important in a chart.
Top 10 Articles by Page Views
February 2019
In February, Article B was the second most popular article for total page views.
February 2019
![Page 66: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/66.jpg)
Identify the right data1
Choose the right visualizations2
Calibrate visuals to your message3
Remove unnecessary noise4
Focus attention on what’s important5
7 STEPS FOR BETTER VISUAL STORYTELLING
Make your data accessible & engaging6
![Page 67: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/67.jpg)
MAKE YOUR DATA ACCESSIBLEWhenever possible, use a horizontal orientation for data labels.
Employees by Location Employees by Location
EASY
HA
RD
![Page 68: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/68.jpg)
When appropriate, sort results to make the information easier to consume.
Employees by Location Employees by Location
MAKE YOUR DATA ACCESSIBLE
![Page 69: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/69.jpg)
Bob Beamon
http://www.nytimes.com/interactive/2012/08/04/sports/olympics/bob-beamons-long-olympic-shadow.html
29 feet 2 ½ inchesNY TIMES
MAKE YOUR DATA RELATABLE
![Page 70: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/70.jpg)
Images can bring your key points to life and humanize your data.
88% of Crossover customers were satisfied with their car-buying experience.
MAKE YOUR DATA ENGAGING
88% of Crossover customers were satisfied with their car-buying experience.
88%
![Page 71: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/71.jpg)
Identify the right data1
Choose the right visualizations2
Calibrate visuals to your message3
Remove unnecessary noise4
Focus attention on what’s important5
7 STEPS FOR BETTER VISUAL STORYTELLING
Make your data accessible & engaging6
Instill trust in your numbers7
![Page 72: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/72.jpg)
AVOID TRUNCATING THE AXES OF BAR CHARTSBar charts should have a zero baseline or clearly indicate they’ve been altered.
Page ViewsAnnual Conversion Rate Annual Conversion Rate
3.12%3.12%
![Page 73: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/73.jpg)
Annual Conversion Rate
USE A LINE CHART TO ZOOM INLine charts don’t need to have a zero baseline and can provide a narrower range.
Page ViewsAnnual Conversion Rate
3.12%3.12%
2.80%2.84%
2.89%
2.96%
![Page 74: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/74.jpg)
CHOOSE TIMEFRAMES WISELY
Quarterly Profits
Choose a timeframe that provides adequate context when it is needed.
Page ViewsQuarterly Profits
$575K
$575K
![Page 75: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/75.jpg)
CHOOSE TIMEFRAMES WISELY
Quarterly Profits
Choose a timeframe that provides adequate context when it is needed.
Page ViewsQuarterly Profits
$575K
$575K
![Page 76: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/76.jpg)
MAXIMIZE YOUR VISUAL STORYTELLING IMPACTRIGHT DATA
RIGHT VISUALIZATIONS
RIGHT CONFIGURATION
REMOVE NOISE
FOCUS ATTENTION
MAKE ACCESSIBLE
INSTILL TRUST
![Page 77: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/77.jpg)
FINAL THOUGHT
![Page 78: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/78.jpg)
OUR GUIDED TOUR OF POMPEII
GUIDE
![Page 79: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/79.jpg)
AS A DATA STORYTELLER, YOU ARE THE GUIDE
DRIVECHANGE
ENLIGHTEN
ENGAGE
EXPLAIN
YOU
![Page 80: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/80.jpg)
QUESTIONS?
@analyticshero
DATA STORIES BEAT STATISTICS.
DATA
NARRATIVE VISUALS
En
ga
ge
CHANGE
![Page 81: STORIES BEAT STATISTICS - Domo · 2019. 4. 22. · FROM 2000 TO 2015, THE US HAS FALLEN FURTHER BEHIND 350 400 450 500 550 600 350 400 450 500 550 600 2000 2015 350 400 450 500 550](https://reader034.vdocuments.site/reader034/viewer/2022051916/60080a2d8c148e4cff21151f/html5/thumbnails/81.jpg)