storai magazine: november - december 2014

November - December 2014VOL. 6 | ISSUE 1 Rs. 50.00

PROPELLING INDIAN RETAIL

Publisher : Kumar Rajagopalan

[email protected] Editor : Shiv Joshi

[email protected] Editor : Vidya Hariharan

[email protected] Director : Deris Micheal

[email protected] Designer : Arshad Khan

[email protected] Learning : Lawrence Fernandes

[email protected] - Finance : Gautam Jain& Advocacy [email protected] - Membership : Heena Panchal& Corp-comm [email protected] Advertisement : Sarang Mehta

[email protected]

Ajit Joshi, Infiniti Retail Ltd.Atul Chand, ITC - Lifestyle Retailing Business DivisionB A Kodandarama Setty, Vivek Ltd.B S Nagesh, TRRAINBhaskar Bhat, Titan Industries LtdBijou Kurien, L Capital AisaGibson G Vedamani, Sharon Wayne, MumbaiGovind Shrikhande, Shoppers Stop LtdJamshed Daboo, Trent Hypermarket LtdKabir Lumba, Lifestyle International (P) LtdKishore Biyani, Future GroupNoel Tata, Trent Ltd. (westside)Pinakiranjan Mishra, Ernst & Young Pvt. Ltd.Rafique Malik, Metro Shoes LtdRahul Mehta, CMAIRakesh Biyani, Future Retail Ltd.Shashwat Goenka, RP-Sanjiv Goenka GroupShubhranshu Pani, Jones Lang LaSalleVinay Nadkarni, Globus Stores Pvt. Ltd.

ogicash Solutions Private Ltd. was estab-lished in 2010 to provide efficient end-to-endcash management services that involveshandling cash, right from the customer siteuntil it reaches its destination via secured-

ness enterprise solution called LENS, state-of-the-artinfrastructure and well-trained resources. Logicashpioneers in providing ITEs-enabled Solutions to BFSI,retail and e-commerce sectors and is known for fulfillingthe commitments made to its customers within agreedTAT success ratio of 99 per cent of uptime.

The vision of Logicash as a Cash Management Solu-tion Provider is to deliver timely, comprehensive, cost-effective and innovative business solutions that empowercustomers to take optimal business decisions.

Logicash is a joint venture between visionary entrepre-neur Vipin Jain and Royal Syntech Group of Companiesalso known as Kusters Engineering (headquartered inVENLO, founded in 1911).

Vipin Jain is the Chief Executive Officer (CEO) ofLogicash with over 15 years of domain knowledge andexpertise. In 1996, he started an enterprise providingpremier Cash management services to the BFSI andretail sectors, the first Company to do so. He has a teamhaving a over a decade of experience working with him

Logicash guarantees efficient operations in minimum

we have above others players in the market helps uscommit to our clients the following: Real-time informationtransfer, accurate and reconciled data, consistent ser-vice, major footprint across country and cost efficiency to

present attractive opportunities for merchants and retail-

ers from various sectors and e-commerce companies.By outsourcing cash movement activity that is currentlymanaged in-house, retailers can:

Reduce the risks associated with cash1.Focus on the core business2.Insurance coverage with assured returns and Risk3.Management by Service Provider in case of anyeventualityOptimize the supply chain management.4.

through economies of scale, great return on investments,flexible and generous local underwriting conditions,better co-ordination and benefit plans through central co-

over 20 per cent on total cost of operations.What makes the company unique is its extensive

domain knowledge, integrated vendor delivery model,pool of service partners and a decade-long experiencewith value addition in the form of web-based solutionsoffered on cloud and Software as a Service (SaaS)models. Logicash relies heavily on governance, which isdone through dashboards and metrics used for deliverytracking, reporting and continuous improvement.

houghtWorks is a global software developmentconsultancy. Our clients are people andorganisations with ambitious missions; wedeliver disruptive thinking and technology toempower them to succeed. We collaborate witha number of organizations with a humanitarian missionand broad reach, helping them use technology to make animpact. Our clients need to innovate and deliver fast, to highstandards, with tight resources. For the past 20 years, wehave been envisioning, designing, and delivering customsoftware for their toughest challenges.

Our services fall into software delivery, products, andconsulting. But we prefer to talk about ideas, opportunities, and

and covers everything from product innovation to helpingteams and organisations be the best they can be.

We work best when we are being really challenged.

business, where we can really make a difference.

everything we do is a balance between running asustainable business, contributing to and providing softwareexcellence, and advocating for social and economic justice.

For the last 20 years ThoughtWorks has led the industry,challenged it, and brought many innovations, open sourcetechnologies, and new ways of working to the mainstream.We serve our clients from 29 offices across 12 countriesin Australia, Brazil, Canada, China, Ecuador, Germany,India, Singapore, South Africa, Uganda, the UK, and

the US. In India, we have 800+ people across offices inBangalore, Chennai, Gurgaon, Hyderabad, and Pune.

We are creators and power users of new open source (http://www.thoughtworks.com/open-source) and commercial

adopt techniques, tools and technologies (http://www.thoughtworks.com/insights) early to get out front. Perhapsyou can go faster. Create a better user experience. Attractmore top talent and differentiate yourself over the longer

com/radar) and make sure you get the advantage. We alsomake our own pioneering tools (http://www.thoughtworks.com/products) for software teams who aspire to be great.

We engage in discussions, give interviews, speak at andorganise conferences about subjects we are passionateand knowledgeable about.Our flagship event where we bringthe intersection of technology and business to life. TW LiveBangalore (2014) focused on customer engagement andwas a huge success. Our trademark testing event that has becomesynonymous with TW. Hosted across all our India offices,with different themes each time. Upcoming vodQA in Pune. Hosted monthly in our Chennai office, andregularly in other offices. A forum for technologists toconnect and discuss ideas, technologies, and trends insoftware development. Global Service Jam, RailsGirls, Women Who Code, In50 Hours.

Industry ConneCt

16 | storai | november - december 2014

turnIng vIsIon Into value

nIght vIew of alphaone, ahmedabad

mall or City Centre Management has been identified as a critical factor in the success of city centres across the world. A lot of research that goes into City Centre Management broadly includes its efficient

positioning; zoning; tenant mix; placement; promotions and marketing; CRM, besides facility management infrastructure, traffic and ambience, finance management and above all, building win-win partnerships with retailers and brand partners.

India is experiencing a retail revolution, with new malls and shopping centres coming up even in tier-II and tier-III towns. During this retail boom, while the city centre developers and retailers are still trying to discern the market mix and customer requirements, the concept of city centre management is getting redefined to make investments in city centres lucrative. Superior mall or city centre management techniques are the crucial differentiating quotients to ensure healthy and repeated footfall. Superior mall or city centre management, which has at its backbone, optimum maintenance of retail space using the latest technology, trained manpower, globally recognized standard operating practices and marketing schedules is geared towards unprecedented success.

At this point, India lacks designated City Centre Management firms. At Alpha Management Services, we anticipate that the success of Indian malls will only be achieved by setting new standards and procedures in City Centre Management and Marketing that will provide a platform to differentiate brands, products and services from competitors. Constant training; managing leasing and retailer performance; controlling CAM and occupancy costs while helping make the city centre community driven is at the root of our planning and efforts.

We believe consumers and retailers will be attracted to malls that are professionally managed and marketed for that unique experience, which makes City Centre Management a critical factor in the success of a city centre. We are happy that many malls and city centres

are approaching us to provide customized services. We recently signed up with Venus Infrastructure to manage, operate and market CG Square in Ahmedabad that was not operational even after a decade of its construction.

Our expertise in engineering services, security, energy management, immaculate hygiene and continuous improvement ensure a high quality and healthy environment for tenants while enabling them to concentrate on their core businesses. Similarly, services in retailer and financial management, marketing, food court, CRM, parking, operations and skills training make innovative solutions and constant expertise the hallmark of AlphaOne City Centre Management. In the case of our City Centres at Amritsar and Ahmedabad, and CG Square at Ahmedabad, AMS provides all ongoing management services after hand-over to the retailers and tenants ensuring higher footfall and better business. With hundreds of logistical tools and a positive vision to meet daily challenges, AlphaOne City Centre Management takes care of every aspect of successful retail management. Our larger vision ensures delivering a win-win for all our asset owners and retailers. Comprehensive management services encompass many aspects and enhances the asset valuation resulting in optimum return on investment to the developer/owner/ investor.

Dr Prodipta Sen is director of Alpha Management Services

By Dr Prodipta Sen

alphaone CIty Centre management

AlphaG_Advertorial_SJ.indd 16 30/12/2014 2:43:52 PM

ed Chief started its journey as a footwearmanufacturer, catering to India as well asforeign markets. The company is part ofthe R.S.P.L Group, makers of the leadingdetergent brand Ghari with a turnover ofRs4,500 crore. In 2012, Red Chief stepped into retail un-der the brand name L.G.P.L. to meet the growing demandfor branded leather footwear at affordable prices. It startedwith a workforce of 500 dedicated employees, providingthem a healthy working environment. Thanks to its enthu-siastic and motivated operations and marketing team withstrong leadership quality, Red Chief has an impressivegrowth rate.

Under the able guidance of Manoj Gyan Chandani,Managing Director of L.G.P.L., Red Chief Retail has afootprint in 4 states with 70+ stores and is moving aheadwith plans for more. The company also has global pres-ence through brands like Kickers, Bugatti, Zara, Paul, JoeSister, Chippi, Kesko. This has enabled the company towiden its presence in the leather footwear market andmaintain international standards.

Red Chief stores focus on giving customers the bestvalue for their money through high-quality products thatare comfortable and stylish. In addition to a wide range ofcasual and formal shoes, sandals and slippers in leather,

shirts, trousers, t-shirts, sweatshirts, sweaters, jackets andmufflers in quality cotton. Soon Red Chief will introduce anexclusive range of leather jackets.

Red Chief Retail also offers shoe polishes, spraysbelts, wallets and kerchiefs. The leather used is of pre-mium quality like Nubuck, Swede and full grain, whichpromises durability, resistance and comfort. Red Chiefprovides POWER FLEX range, which has 360 degreemovable shoes for best comfort to feet and the stylish andperfect grip of sole.

Under the strong leadership of Raman Kumar Gan-garamani (Senior General Manager), who leads the RedChief Retail division Red Chief Retail has scaled heights.It was his idea to start the first shop of 900 square feetoffering the entire range of apparel for men.

Red Chief Retail now aims to be accessible to morecustomers across the country and will open stores in thestates of Uttar Pradesh, Madhya Pradesh, Uttarakhandand Rajasthan. Mr Gangaramani also plans to increase itsnumber of partners through the franchise route, which canestablish a win-win position in the retail market.

The marketing strategy of Red Chief Retail is simple.It uses mass media advertising as well as electronic me-dia, ads and all BTL activity to reach its customers. It alsooffers short-term customer engagement programs to en-gage its loyal customers. Red Chief Retail remains true toits motto: The power of real leather. And it delivers this todelivers to its customers through Red Hot Style stores.

bout 24 months ago, I walked into a hugeretail outlet at Nungambakkam in Chennai.flipped to the back of the book, where the price was listed

checked for its price online and was surprised to see it

cent more than that of the online store.

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that the online model will not work in the long run, and the

of the retail market.As it is, this specific retail outlet was facing pressure in

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services to SMEs. ZETA is one of the

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Dr Srini R Srinivasan heads the PhD research Center at Vivekanand Management Institute inMumbai. He has a vast experience in research, publication and consulting with some of the reputednames in retail.

Nitin Nishandar is the Regional Managing Director for the Brand & Communication practice in AsiaPacific. He has 18 years research industry experience and has been with TNS for 12 years. Hehas worked with clients in markets including Egypt, India, Taiwan and Thailand before moving toSingapore.

Nehal Mehta is the Director, Industry Solutions - Banking, Capital Markets & Retail for MicrosoftCorporation India Limited. Nehal tracks the latest business trends and works on innovativetechnologies that enable excellence in the enterprise. Retail sector in India is poised for immensegrowth and she believes this is the best time for both retailers and consumers.

Jiggy George is Founder and CEO of Dream Theatre Pvt. Ltd. He is credited with developing thelicensing and merchandising business in India. Prior to becoming an entrepreneur, he was executivedirector of Cartoon Network Enterprises, South Asia (a division of Turner International India), wherehe has set up and successfully ran the licensing business. He also has experience working onlicensing at MTV (Viacom Media).

Rudranil Chakrabortty is the SeniorMarketing Analyst, managing retailsolutions (Oracle Retail) at AspireSystems

Sanjay Badhe is a marketing and retail strategy expert with Indian as well as international experience,consulting with some of the reputed names in retail.

Kenny Shin is CEO, STAR CJ Network India Pvt. Ltd. Prior to this, he held a key leadership rolein CJO Shopping, the Korean conglomerate. He brings with him over 26 years of strategic andexpertise across the home shopping sector and has leadership positions in companies such asEastman Kodak Company, Rochester, NY; Hansol M.com, Seoul, Korea and HansoliGlobe, Seoul,Korea.

storai magazine: november - december 2014

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