Storage for the NEXT 5000 Years

Tom Coughlin, Coughlin AssociatesJANUARY 4 & 5, 2016

Luxor Convention CenterLas Vegas

© Coughlin Associates, 2016 1

We ThankOur Sponsors

andExhibitors!

We Thank Our Media and Organization Sponsors!

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at Storage Visions 2016

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the new SaaS offering for large data sharing

and collaboration in the cloud.

Password: aspera2016

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Storage Visions® 2016 Has Gone Mobile and We're on Linkedin, Facebook & Twitter

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KEYNOTES

“Always Where you Need it: New Approaches to Traditional Device Memory and Storage”

Rob Peglar, Vice President of Advanced Storage, Micron Technology

“The Storage Revolution”

Bev Crair, Vice President and General Manager, Storage Group, Intel

“Cloud, Archiving, & The Future”

Dave Elliott, Global Product Lead, Google Cloud Platform andJeff Kember, Cloud Solutions Architect, Media, Google

“Keep Your Data Active”

Barbara Murphy, Vice President of Marketing, Elastic Storage Platforms Group, HGST

Conference Agenda

Day 1 (Monday January 4, 2016)7:30 to 8:00 AM Continental Breakfast8:00 to 8:15 AM Introduction: Tom Coughlin, Coughlin Associates 8:15 to 9:15 AM A1: Drive Trust: Protecting Our Stuff9:15 to 9:30 AM Morning Break 9:30 to 10:00 AM Keynote 1 Rob Peglar, Vice President of Advanced Storage, Micron Technology10:00 AM to 11:00 AM B1: Software in the Fast Lane: The Impact of SNIA’s NVM Programming Model11:00 AM to 12:00 PM C1: Analyst Perspectives: How will we Use Ubiquitous Storage? 12:00 to 1:30 PM Women in Technology Lunch and Exhibits Sponsored by Intel and WITI1:30 to 2:00 PM Keynote 2 Bev Crair, Vice President and General Manager, Storage Group, Intel2:00 to 3:30 PM D1: Next Millennium Storage: New Developments Propel Storage System Options 3:30 to 3:45 PM Afternoon Break and Networking 3:45 to 5:00 PM E1: Epic Proportions: Storage for High Resolution Content Capture and Production 5:00 to 6:00 PM F1: Storage End Users on The Long Term6:00 to 8:00 PM Reception

Day 2 (Tuesday January 5, 2016)7:30 to 8:00 AM Continental Breakfast 8:00 to 8:45 AM A2: Storage Visions 2016 Rising Stars, Young Engineers Panel8:45 to 9:15 AM Keynote 3 Dave Elliott, Global Product Lead, Google Cloud Platform and Jeff Kember,

Cloud Solutions Architect, Media, Google9:15 to 9:30 AM Morning Break9:30 to 11:00 AM B2: Saving Data Forever: Long Term Content Preservation and Archiving 11:00 AM to 12:00 PM C2: Pumping Big Data: Putting Data Where it Needs to Be12:00 AM to 1:00 PM Lunch and Exhibits 1:00 to 2:30 PM D2: Business and Consumer Cloud Storage: What will we do up there?2:30 to 3:00 PM Keynote 4 Barbara Murphy, Vice President of Marketing, Elastic Storage Platforms Group, HGST3:00 to 3:30 PM Afternoon Break3:30 to 4:30 PM E2: Storage and the Wearable Sensors of Today/Tomorrow 4:30 to 6:00 PM F2: Keeping it Now: Emerging Storage Technologies 6:00 PM Conference Ends

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Entertainment Storage AllianceTM

• On-going activities to provide resources and a forum for the integration of storage and entertainment

• www.entertainmentstorage.org• Quarterly Updates on Storage and Entertainment

(newsletter)• Discounts on partner reports related to storage,

entertainment and consumer electronics• Discounts on Storage Visions, Creative Storage

and other ESA programs.

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Special Thanks To

• Ron Dennison• Andy Marken• Dennis Waid• Melissa Kallos• Ellen Sesma• Lloyd Williams• Fran, Wil, Ben and Connie Coughlin

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Storage Visions AwardsTo be given out at the Monday reception

• Visionary Products AwardsConsumer StorageEnabling Consumer Storage TechnologyEnabling Storage TechnologyProfessional Class StorageProfesional Class SystemProfessional Media and Entertainment Storage

• Visionary End User Awards

In addition there will be prize drawings for conference attendees at the reception and various other times

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2015 Synopsis

• Lots of mergers and acquisitions: Dell buying EMC, WD buying SanDisk, NetApp buying SolidFire and more

• Emergence of NVMe specification and work on NVMe optimization programming

• Samsung introduces 3rd generation 3D SSDs and all flash companies announce products (for 2016?)

• Intel/Micron announce 3D Xpoint (for 2016)• SMR HDD systems and 10 TB He—HDD AD

growth about 60% Q3 2014 to Q3 2015• Object storage use grows. Containers delivered

to market13

Projections for 2016+

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Panoramic Video and VR Will Drive Content Growth (along with IoT)

© Coughlin Associates, 2016 15

2016 Emerging Memory Market

• 3D XPoint and ReRAM products

• Growth in STT-RAM

• NVM will save power

• Persistent memory enables memory sharing (RDMA)

• In-situ processing

Emerging NVM market could exceed $2 B by 2020

2015 Emerging Non-Volatile Memory & Spin Logic Technologies and Manufacturing Report, Coughlin Associates, , http://www.tomcoughlin.com/techpapers.htm

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2016+ Projections

By 2017 we project that 100% of all HDDs shipped will be SED capable,By 2018 about 11% of all HDDs shipping units will shift to SED enabled or promoted products.

2015 Self-Encrypting Drive Market and Technology Report, Coughlin Associates, http://www.tomcoughlin.com/techpapers.htm

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2016+ Growing use of flash memory in Media and

Entertainment•In 2015 we estimate that 92% of flash M&E revenue was in content acquisition.•By 2020 we believe acquisition will only be about 72% of flash revenue with the balance in post production content distribution and VOD

2015 Digital Storage in Media and Entertainment Report, Coughlin Associates, , http://www.tomcoughlin.com/techpapers.htm

2020 Projections

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2016+ Growing use of cloud storage in Media and Entertainment

2015 Digital Storage in Media and Entertainment Report, Coughlin Associates, , http://www.tomcoughlin.com/techpapers.htm19

Additional Projections• Continued consolidation in the storage industry

in 2016 as companies position themselves for future growth

• Total required storage capacity grows with IoT, Big Data and other developments

• Mobile consumer devices get more storage as flash price goes down, demand goes up

• Greater movement of content to the cloud• More software defined storage services• HDD shift to capacity continues—new capacity

point in 2016—12 TB?• Shift to 3D flash, majority of production by 2018?

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Conclusions

• The 2015 Storage Visions theme is “Storage for the NEXT 5,000 Years” and we have sessions looking at storage technology and digital preservation

• VR, IoT and big data will drive storage growth

• Clouds are becoming an important part of mainstream storage

• Major changes in memory, storage, and interfaces will enable new market opportunities…