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Stop Running Random Tests Validate experiments, improve results Theo van der Zee - ConversionReview @ Conversion Hotel 2014

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Page 1: Stop Running Random Tests

Stop Running Random TestsValidate experiments, improve results

Theo van der Zee - ConversionReview @ Conversion Hotel 2014

Page 2: Stop Running Random Tests

“Split testing is not about throwing all ideas

at users to see which ones make sense.”

Page 3: Stop Running Random Tests

Helping visitorsTo achieve their goals

Page 4: Stop Running Random Tests

Experiments

Page 5: Stop Running Random Tests

They don’t know

Page 6: Stop Running Random Tests

Faster horses?

Page 7: Stop Running Random Tests

Quantitative Qualitative

Page 8: Stop Running Random Tests

Google Analytics

Page 9: Stop Running Random Tests
Page 10: Stop Running Random Tests

Customer data

Page 11: Stop Running Random Tests
Page 12: Stop Running Random Tests

Quantitative Qualitative

Page 13: Stop Running Random Tests
Page 14: Stop Running Random Tests
Page 15: Stop Running Random Tests

Expert review

Page 16: Stop Running Random Tests
Page 17: Stop Running Random Tests
Page 18: Stop Running Random Tests

Variations

Page 19: Stop Running Random Tests

Research

Page 20: Stop Running Random Tests
Page 21: Stop Running Random Tests
Page 22: Stop Running Random Tests
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Page 27: Stop Running Random Tests

“Split testing doesn’t give you any excuses

not to do your research first.”

Page 28: Stop Running Random Tests

Theo van der Zee

ConversionReview.com


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