Stop Running Random TestsValidate experiments, improve results

Theo van der Zee - ConversionReview @ Conversion Hotel 2014

“Split testing is not about throwing all ideas

at users to see which ones make sense.”

Helping visitorsTo achieve their goals

Experiments

They don’t know

Faster horses?

Quantitative Qualitative

Google Analytics

Customer data

Quantitative Qualitative

Expert review

Variations

Research

“Split testing doesn’t give you any excuses

not to do your research first.”

Theo van der Zee

ConversionReview.com