Model store week 28 – Stockport WGLL

Visual Merchandising, POS & Layout August 2016

Stockport – Week 28 Overview

For the week 28 autumn launch you will see more new fixtures arriving for Edit ranges and new Autumn Winter Advertising Campaign. Week 28 sees new Edit ranges across Ladies and Mens along with new kids Edit stories. Christmas Home Shop launch is in week 30. School also moves back in week 29 ready for week 30 new kidswear flow launch. A table for the front of store will launch in week 28 and be a customer moment ‘shop window’ changing every 3 weeks to new product ranges. New casual collections on ladies and Mens. Sightlines are key to land all interest from the flows – Edits / co-ordination, brands, denim.

Stockport - Week 28 Flow

Edit/ feature kit placement

Ladies

Welcome to Ladieswear Autumn 2016

Edits continue with new trends arriving. New kit is rolled out for Knitwear, nightwear, lingerie and co-ordination. Holiday Shop moves to a swimwear offer. Use store sightlines for priority departments - Edits, Co-ordination, brands, denim, footwear & nightwear. Zones will also be highlighted in individual guides for priority sightlines. Dresses is disbanded into other parent departments and linear has been re-distributed. Create worlds where appropriate – casual tops together, nightwear & lingerie, footwear & Accessories. Footwear to move to a more focal sightline but not displace ladies clothing as the lead in mats Soon kit in stores where this is no longer graded goes into Classic and all branding can be removed.

Edit – Juke box

Ladies– Knitwear

Ladies– Coats

Blouses and skirts

Denim

Casual Essentials

Smart collection

Edit – Rebel Beauty

Ladies – Tailoring

Ladies– Papaya Curve

Ladies – Footwear / Accessories world

Ladies – Footwear

Ladies – Accessories

Ladies – Nightwear

Ladies – Lingerie

Ladies – Socks and Hosiery

Ladies – wall ends

Mens

Welcome to Mens

Edits continue with new trends arriving and a 3rd one is added. New kit is rolled out for Knitwear. Holiday Shop is disbanded. Use sightlines for priority departments - Edits, brands, footwear & nightwear. Zones will also be highlighted in individual guides for priority sightlines.

Edit -

Edit -

Mens – knitwear and coats

Mens – Denim

Mens – Casual essentials

Mens – Lincoln

Mens – Footwear

Mens – Formal

Kids

Welcome to Kids . There is a new kidswear flow bring Candy, and older boys to the front of flow. Edit stories continue through older and toddler boys and girls. Create toddler and baby world in the flow with the essentials world at the back as a destination department.

Kids- candy

Kids- Girls

Kids- Toddler boys

Kids- Disney

Kids- Baby

Kids- Footwear & Accessories

Kids- BTS

Home

Welcome to Home

New kit at the front of store

Specials Buys mat is disbanded with all left over product fed into parent departments on the back of gondolas or low focal at the lead out.

Back to College department launches in place of Special Buys for week 23 to 29. Christmas Home Launches in Week 30.

Home- Front of store

Home- BTC

Home- Living

Home- Bathroom

Home- Bedroom

Home- K&D