stlucia themes marketing

Marketing the Tourism with a Unique Travel Platform made for Tourism Operators

12 years building technology for tourism suppliers

knowledge engineering

*engineering information & process for the knowledge based economy

making information malleable, configurable, searchable, accessible and delivered to suite

St. Lucia Themes Marketing

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Knowledge engineering

Holiday Themes Marketing

AXSES has pioneered the concept of Holiday Themes Marketing, combining: Personalised search, comparison shopping, dynamic content, dynamic packaging, dynamic profiling, dynamic rates, quotations, bookings, search engine marketing and branding.

Deliver the right message, to the right audience, with the right process and tailored to the occasion.

http://HolidayThemesMarketing.com

Close more Direct sales and expand distribution

http://holidaythemesmarketing.com/

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Holiday Themes Marketing

Target your message

Theme messages clearly state your offerIt should have its own picture displaying the topic

Example: a couple, a family, a sailing trip, beach living

The them should link to a separate page that can be Search Engine Optimised (SEO) and promoted, driving more target traffic to your website

Use arcRes booking engine on your site To get more business!

25% of travelers will shop elsewhere if you don’t offer interactive quotes

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Interactive themes target the message

Poinsettia Apartments creates a sailing theme. The theme description and picture show the guests interest

The theme links to poinsettia page on sailing to the Pitons


The Page is Search Engine Optimised (SEO) and promoted linked on Google page 1

Theme linked pages boost marketing &

See Poinsettia Sailing Page

http://poinsettiaapartments.com/stlucia-catamaran-sailing-to-the-pitons-day-cruise.htm


Themes: easy to add and edit with arcRes

quickly create a theme description upload a photo and link your listing to your theme page

Create any number of themes and manage which will be displayed at any time


Themes: Default picture will display when theme not active

•Create a default image If it is active it will display on approved Listings that dont ’t have an active theme

Use our script and advertising writing services to make your ads work!


Why themes work

Hotel websites are not consistent inconsistent format, information, processterms / vat in-out / service / seasons / child rates / specials / quotes

Websites – not easy to compare

Return to cost/compare/analyze

Travellers like to cost compare

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Quotes, compare features, reservation, bookings, advice, marketing, management

compareroomrates>>>

Select compare to add to shopping list >>>Click quotes for instant costing of family holiday

All suitable and available room listedRooms popup when room clicked

Book >>>>

Hotel quote

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All users are captured in marketing database

Transaction reports contact management mass mail, arcMail help close & manage business

Increase bookings & service

Traveler services:myprofile/mypreferencesmybarbados/mylinks/mybookings/myflights/ direct mail newsletters

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1. Rates in themes channelsOffer quotes, comparison shopping and bookings to travelers using themes

2. Listing in Booking channels / Comparison shopping interactive

3. Interactive hotel Search

Interactive Themes include

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1. Create a description with the words of the Theme This will help get the page listed on search engines and speak directly to the traveler looking for that Theme holidays

2. link the Theme to a page that compliments the ThemeIt should link to quotes and bookings for the themeThis page can also be optimised to get listed on Search engines

3. Make the Theme interactive so travelers can get quotes and book online This will also offer travelers more features and give you a direct marketing database

4. Don’t be undersold by your distribution partners we know of many cases where guest have left the hotel website to get a better price at a distributor who is getting a discounted price

Themes Check list

*engineering information & process for the knowledge based economymaking information malleable, configurable, searchable, accessible and delivered to suite

knowledge engineering

advanced technology | know-how training & support

providing the tools to help suppliers build brands, markets & profits