stil: water store
DESCRIPTION
2012 Fall | Creative Concepts luxury water store concept, branding & multimedia campaign visual proposalTRANSCRIPT
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w a t e r f o r t h o u g h t
m u lt i m e d i ac a m pa i g n p ro p o s a l
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BRANDING | IDENTITY & IN-STORE
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STIL: water as the foundation of l ife
tone and identity: serenity, peace, balance,
‘WATER FOR THOUGHT’:how does water contribute to our wellbe-
ing? b igger p icture of water reflect on well be ing of everyday -->
change/ support from fundamental element of water
w a t e r f o r t h o u g h t
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HOUSE WATER PACKAGING
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STORECONCEPT
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I N S P I R AT I O N | IN-STORE EXPERIENCE
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AESOP | FRANCE
BLISS | MIAMI
NESPRESSO | AUSTRALIA
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1
2
3
DETOX CLEANSE
PEACE OF MIND
HIGH SPIRITS
EmOTIOnAL WELL bE InG FLOOR
in-house psychiatrist
lounging area
pHySIcAL WELL bE InG FLOOR
in-house trainer
consultation center
mEnTAL WELL bE InG FLOOR
in-house nutrit ionist
compl imentary massage service
On ALL FLOORS:water connoisseur
“ island” water dispenser
c ashier
STORELAYOUT
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2 mAjOR cOmpOnEnTS:white/gray furniture & glass center p iece island water dispenser (access ible from every floor)
INTERIORmoodboard
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ONLINE | SOCIAL MEDIA & WEBS ITE
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WEBS ITE MOCKUP | HOMEPAGE
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w a t e r f o r t h o u g h t
w a t e r f o r t h o u g h t
PEACE OF MIND
DETOX CLENSE
HIGH SPIRITS
ABOUT US
EVENTS &
COMMUNITY
THEWATERS
FEATUREDCAMPAIGN
ONLINE STORE
not in u.s .a? choose country
“off ic at . rr ia consedipsunt ent, sequamus, verc iam”
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WEB , OTHER | CONTENT
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W E B S I T E
S O C I A L M E D I A
facebook & twitter
water of the week / month (speaker ser ies)introducing staff and staff favorites / suggest ions
water for thought: insp irational quotes / healthy t ips and tricks
travel photos events and promotion
staff v ideos
water for thought weekly
challenge
#mySTIL | @mySTIL cAmpAIGn: how do you f ind balance everyday?what is your source of wellbe ing?
general publ ic sharing, expanding community wellness forum
homepage: st ilboston.com about
online store
events and promo (video)c ampaigns/projects
(#mystil, speaker ser ies)
div ided into the 3 main sections: mInd, bOdy, SOUL.
each section features :
water of the week + product descript ions
water for thought: insp irational quotes / healthy t ips and tricks
travel photos staff ’s page: intro, b io, and their #mystil (favorite p icks ,
l inks to online yoga vidoes, ted talks . music they l ike , t ips and tricks . etc.)
staff v ideos / v ideo responses to forums and q&a
online community wellness forum
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SOCIAL MEDIA | C AMPAIGN
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m y S T I L C A M PA I G NS W E E P S TA K E
use the hashtag, @ mention etc. and enter to win:
SPA & TOUR TRIP TO FRANCE
Ticket for 2 to stay 2 nights at the xyz hotel with complimentar y spa ser vice , andtour around evian-les-bains on the south shor t of lake geneva, the source of evian, as wel l as an exclusive tour into the Evian factor y (or something l ike that)
tr ip locat ion and act iv i t ies change depending on water/brand featured
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PRINT CAMPAIGN | MAGAZINE, FULL-SPREAD
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1 : COMPASS | DETOX CLEANSE
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t h e c o m pa s s | g u i d e s t h e way o f l i f e
s t i l b o s to n.c o m
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2 : Y IN & YANG | PEACE OF MIND
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t h e y i n a n d ya n g | b a l a n c e f o r t h e m i n d
s t i l b o s to n.c o m
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3 : DREAMC ATCHER | H IGH SP IR ITS
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the dreamc atcher | keeper of the soul and sp ir it
s t i l b o s to n.c o m
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GUERRILLA | POP-UP COMMUNITY CLASSES
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other classes include:
p ilates
tai chi & meditation
aerobics
cycl ing
maternity classes , etc.
d istr ibution:
street teams
in-store
partnering with gyms/yoga
studios, etc.
other loc ations (depending on class) :
espalande
publ ic garden
the fens
mfa japanese garden
isabella stewart gardener
arboretum
COMMUNITYCLASS INVITES
BACKFRONT
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M O B I L E | m y S T I L A P P
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m y S T I L
kEEpInG Up WITH yOUR STIL; yOUR dAILy dOSAGE OF WATER FOR THOUGHT
w a t e r f o r t h o u g h t
w e e k ly c h a l l e n g e
gps tracking sends push notif ic ations based on where you are to events most near you happening in the next week/day/hour (depending on your setting)
lnks with spotify/pandora to st il playl ist
l ive chat/forum with store/staff
water for thought weekly challenge (l inked with social media)
wellness resouce on the go:gps f inds the nearest hosp ital , yoga studio, gym, spa, l ibrary, etc around you
(mystil ‘yelp ’)
MOBILE mySTIL APP