sticking point solution by ja2

RamilBaltazar.com 1

THE STICKING POINT SOLUTION BY JAY ABRAHAM

RamilBaltazar.com 2

Is your business stuck during bad economy

RamilBaltazar.com 3

Do you want to know how to benefit from bad times?

RamilBaltazar.com 4

First you should know what is a “Stuck business”

RamilBaltazar.com 5

It is one that fails to Grow, Predicable every year, every

quarter, everyday

RamilBaltazar.com 6

One way of getting out from a stuck business is changing

the way you advertise

RamilBaltazar.com 7

Here are SEVEN step on how to change the way you

ADVERTISE

RamilBaltazar.com 8

No.1 Headlines

RamilBaltazar.com 9

It must be catching, and it must contain key

words or phrases that will pop from the page

RamilBaltazar.com 10

No.2 Propositions


Distinguish your business from every other generic competitor

by addressing an obvious void in the marketplace that you alone can

honestly fill.


No.3 Proof/credibility


Provide substance for your claims, including client

testimonials, quotes from experts, and excerpts of media articles about your

product.


No.4 Risk reversal


Tell the client that you’ll offer a full

refund if they’re not satisfied.


No.5 Call to action


Tell them exactly what to do, why to do it, what benefits they

can expect from taking action- and what dangers or penalties will result from

delay. “Call now!”


No.6 Bonus.


A bonus on top of your alreadyfabulous product or service

proposition can only serve to further entice and

multiply sales.


No.7 Summary


Summarize your offer at the end of your ad website or e-mail.

This is the moment to “bring it home”: reiterate the problem you can solve,the benefits the buyer will gain, the

upside with no downside.


After following this steps you can really unstuck your

business


The End

sticking point solution by ja2

Marketing