Learn How a Master Marketer Helped a Postal Clerk Earn

$500,000,000

Learn How a Master Marketer Helped a Postal Clerk Earn

Sticking Point

SolutionBy

Jay Abraham

A story from the book about Sticking

PointSolution

By

Jay Abraham

A story from the book about

Jim Cook

&

Sticking Point

SolutionBy

Jay Abraham

sorting mail in a small

Minnesota town

Jim had

BIGdreams…

He was fed up with his

He was fed up with his

He was fed up with his

JOB

He wanted something more

something better

something better

for himself

and for his

for himself

and for his

He dreamed

about being

his own

He dreamed

about being

his own

BOSS

starting a

wildly

successful

starting a

wildly

successful

COMPANY

building

a

family

building

a

family

FORTUNE

never having

to worry

about money

again

So one day…

Jim summoned

the courage to

walk into his

supervisor’s

office

It was the 1970’s, a time when

gold and silver prices

were soaring

rare gold and

silver coins were

skyrocketing in value

Jim founded

a small rare

coin

dealership

BUT

IT

DIDN’T

He did the best thing he could think of.

He did all the same things

he saw his larger, more

successfulcompetitors did.

He rented mailing lists

He rented mailing listsmailed

thousands of

postcards

offering his

product

He bought expensive ads in

financial

publications.

He even

paid big

bucks to

have an

exhibit

booth

at investment

conference

and trade

shows.

But even after all that

expense and risk

was still only bringing in about

was still only bringing in about

Jim was facing

the same

challengesyou’re facing

right now.

He had

thousandsof competitors

most of whom

dwarfed Jim’s

small

company

and sold

hundreds

of times

more coins

than Jim

did

And to top it

off, Jim felt he

wasn’t born

with a natural

gift for

MARKETING

And to top it

off, Jim felt he

wasn’t born

with a natural

gift for

MARKETING

Nor did he

have an

encyclopedic

knowledge of

his industry.

Nor did he

have an

encyclopedic

knowledge of

his industry.

He

wasn’t

better

looking

He

wasn’t

better

looking

or more

charismatic

or more

charismatic

or more

outgoing

or more

charismatic

or more

outgoing or glib

or more

charismatic

or more

outgoing or glib

X XX

or a better public speaker than the folks running the show for

his larger competitors

or a better public speaker than the folks running the show for

his larger competitors

to fund a

big, national

marketing campaign.

Jim was

getting

marginalized

in a big

and

painful

way.

But Jay accepted

Jim as a client

because he saw

t h r e e crucial

qualities in him:

a driving,

palpable

desire to

succeed;

a fierce

desire to

contribute

far more to

his clients;

and a

willingness

to try

something

new

(more innovative

than anything

anywhere else in his

industry was doing)

to light the fuse

on explosive

sales growth.

Jay’s vision for Jim was a simple one—

to lift him head and

shoulders above his

thousands of

competitors.

not by

spending

what little

money he

had on

direct mail

or print

ads

or duplicating the

hyperbolic and

high-pressure

sales tactics his

largest competitors

used—

but by establishing Jim as

America’s leading precious metal

authority,

the trusted

voice

on rare and

precious

metals

investing.

Instead of writing ads and

spending a fortune on media,

they created

content-rich,

educational

articles and

special

reports to

help

investors

profit.

And

instead

of

selling

that

content,

And

instead

of

selling

that

content,

they

gave

it

all

away

And

instead

of

selling

that

content,

they

gave

it

all

away

to a handful of

influential people

who published

large-circulation

investment

newsletters.

Within weeks, those publishers began

running Jim’s articles in their newsletters

and offering

Jim’s special

reports to their

readers.

And soon, the

media began

calling Jim to get

his views on the

explosion in

precious metals

and coin prices.

Almost

before you

could say

Almost

before you

could say

millions

knew who

Jim was:

The voice of

authorityin his market.

and visits

from

people who

wanted to

buy rare

coins

and bullion from him.

Suddenly, Jim’s tiny

$300,000 a year coin

business exploded.

And Jim Cook and his company

Investment

Rarities, Inc.

And Jim Cook and his company

Investment

Rarities, Inc.

Investment

Rarities, Inc.

were raking in $500 million a year in gross sales—

were raking in $500 million a year in gross sales—

Investment

Rarities, Inc.

a half-billion dollars—

in just one and a half years

That’s a staggering

16,667 % sales explosion.

Not by

outworking

the

competition.

Not by

outspending

them.

Not even with

red-hot sales

copy.

But by simply establishing him as the preeminentfigure of educational contribution in his industry.

So...

why can’t you?

If Jim did it,

Be the one who

surpasses all

others.

Strive for

preeminence in all

you do.

Again,

it’s the strategy of

PREEMINENCE.

Finding a unique niche

is harder today than

being seen as the only

viable solution.

Having a unique selling

proposition can be very

powerful, but being

unique isn’t enough.

You have to be essential and vital and

irreplaceable.

Thanks for watching!

Ivy T.

Virtual Professionalwww.indieivy.com

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