sthart - desenvolvimento web e mobile
DESCRIPTION
Palestra ministrada para a primeira turma do programa Sthart (http://www.sthart.com.br).TRANSCRIPT
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Desenvolvimento Web e Mobile
@sauloarruda
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@sauloarruda
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Desenvolvimento de Software
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http://www.gohorseprocess.com.br/fluxograma-go-horse
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Desenvolvimento Ágil
de Software
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http://www.guiadastartup.com.br/boas-praticas-de-engenharia-de-software/
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http://www.guiadastartup.com.br/boas-praticas-de-engenharia-de-software/
Processo Cascata
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Processo Iterativo
http://www.guiadastartup.com.br/boas-praticas-de-engenharia-de-software/
Processo Cascata
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http://2gather.com.br/?page_id=78
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http://www.infoq.com/br/minibooks/scrum-xp-from-the-trenches
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Segredo do sucesso
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Reduzir o escopo
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Entregar com frequência
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Projetos de 2 a 12 semanas
com entregas semanais
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Desenvolvimento de Negócio
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Nada é pior que fazer um excelente produto que ninguem quer
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“Customer Development”Steve Blank
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Customer Discovery
Customer Validation
Customer Creation
Company Building
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Problema: Desconhecido
Solução: Desconhecida
Dados, feedback, insights
Hipóteses, experimentos,
insights
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http://www.stanford.edu/group/e145/cgi-bin/winter/drupal/upload/handouts/Four_Steps.pdf
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“Lean Startup”Eric Ries
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Contabilidade para inovação
1. Estabelecer a baseline
2. Ajustando o motor
3. Pivotar ou perseverar
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Lançei, e agora?
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Métricas de funil
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Acesso à Landing Page
Downloads do Aplicativo
Preenchimento do Perfil
Lançamento de uma refeição
Assinatura da conta pró
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0%
25%
50%
75%
100%
S1 S2 S3 S4 S5 S6 S7 S8
Assinatura da conta próLançamento de uma refeiçãoPreenchimento do PerfilDownloads do AplicativoAcesso à Landing Page
Análise de Coorte
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Métricas de vaidadevs
Métricas acionáveis
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0
17.5
35
52.5
70
Nov/2012 Fev/2013 Mai/2013
Download (x1000)
Downloads iOSDownloads Android
0
750
1500
2250
3000
Nov/2012 Fev/2013 Mai/2013
Receitas (US$)
No AdsAdmob
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http://www.amazon.com.br/A-Startup-Enxuta-ebook/dp/B00A3C4GAK/
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Ferramentas
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Apps Mobile
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Site Mobileversus
App “Nativo”
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Programador
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Designer
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https://developer.apple.com/library/ios/#documentation/UserExperience/Conceptual/
MobileHIG/Introduction/Introduction.html
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http://developer.android.com/design/index.html
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Marketing Digital
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http://techcrunch.com/2012/02/28/aso-app-store-optimization-is-the-new-seo-and-heres-a-tool-to-do-it/
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Desenvolvedor de Negócio
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https://developer.apple.com/appstore/guidelines.html
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http://developer.android.com/distribute/index.html/appstore/guidelines.html
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https://developer.apple.com/in-app-purchase/
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Precisa de uma forçinha?
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Obrigado!
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Perguntas?
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@sauloarruda
[email protected] http://sauloarruda.me
http://www.slideshare.net/sauloarruda/sthart-desenvolvimento-web-e-mobile