steve deese, new branch ferguson enterprises host...

PLUMBING • IRRIGATION • KITCHEN & BATH •UNDERGROUND • ASPE

March 31st, 2011Issue 3 Volume 10

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THE PIPELINE

Jack MorganEditor and Publisher

32 Pages in 2 Sections

CONTINUED on PAGE 5ACONTINUED on PAGE 3A

CONTINUED on PAGE 7A


Ferguson Enterprises HostAnnual Columbus Tradeshow

Johnny Wright Promoted toSales & Business

Development Manager at PDI

Randal Lowe Plumbing toHold 11th Annual Charity

Golf Tournament

Steve Deese, New BranchOperations Manager for HD Supply

Marietta & Lithia Springs

Marsh & Moore, Inc.Represents HTP

Randal Lowe Plumbing isgetting ready to hold their11th Charity Golf Tournamenton May 10, 2011. Proceeds

go to the Children’s MiracleNetwork which benefits theChildren’s Healthcare of At-

Ferguson Columbus isexcited to announce theyheld their tradeshow onMarch 8th, 2011. Over 35vendors and 200 customers

attended the event includingmany vendors such as,Aquatherm, Charlotte Pipe,Kohler, Delta, Milwaukee

PMA to Host 119thAnnual Meeting &

Educational Conference


You are cordially invitedto join fellow industry profes-sionals at the Plumbing &Mechanical Association’s

119th Annual Meeting andEducational Conference.We are returning to the


HD Supply is pleased toannounce Steve Deese astheir new Branch Opera-tions Manager for theMarietta and Lithia Springslocations. Steve began his

career with HD Supply in2004 when HD Supply pur-chased the company he wasworking for as Branch Man-ager. As Branch Manager of


Congratulations to JohnnyWright on his promotion fromOutside Sales Rep to Sales& Business DevelopmentManager. Johnny has beenin the industry since 1977,with PDI since May of 1986and was promoted in Febru-ary 2011. He has held thepositions of Branch Man-ager and Outside Sales Repprior to his new role. His newresponsibilities include find-

Hello plumbing pros. Incase you have not heard,The Plumbing News haslaunched our new Web De-velopment division of ourcompany. Although I wasfairly familiar with web devel-opment, I needed to dosome research on how tobest integrate this new divi-sion of our company in tothe industry. Who needs awebsite? Why do you needa website? These were acouple of the questions I hadand I want to share some ofthe answers I found with you.

QUESTION 1: Does mycompany really need a website?

Only you can determineif your company needs aweb site. While making thedetermination, you want toconsider that a web site ismulti-functional, and is acommunication tool, not anadvertisement. If your busi-

John Rocker, Gayle, Randal & Randy Lowe2010-2011 PMA Board of Directors

HTP is pleased to an-nounce Marsh & Moore,Inc. is now representingtheir products in Georgia,

Florida and East Tennessee.Established in 1974 as a

fabricator of heat exchang-

Jennifer Austin & Clint Daughtry of Marsh & Moore

Louie LeComte and Brian Gallops of South GA Plumbing checksout Ferguson’s 24 hour commercial water heater response truck

shown by Wes Watson-Ferguson’s Commercial Water Heater Specialist

A Georgia Plumbing News - March 31st, 2011

Advertising Index

THE GEORGIA PLUMBING NEWS

Georgia Plumbing News - March 31st, 2011 A

P.O. Box 68 Bethlehem, Georgia 30620

Phone 404-391-2962 Fax 770-868-1856Website: www.theplumbingnews.com

Twitter: http://twitter.com/plumbingnewsE-mail : [email protected]

Publisher’s E-mail: [email protected] : [email protected] Department : 770-378-1194

Jack Morgan - Editor and PublisherJames Bickert - Art Director

Shannon Manders - AdministratorShea Britt - Assistant Administrator

Aquatherm ------------------------------------ page 9BArcher Restoration -------------------------- page 2BBariIndustries -------------------------------- page 4BE&E -------------------------------------------- page 14BFerguson -------------------------------------- page 16BGastite ----------------------------------------- page 11AGeorgia Power ------------------------------ page 5AGeorgia Power ------------------------------ page 12BH&S Supply ---------------------------------- page 14AHD Supply ------------------------------------ page 2AHeat Link ------------------------------------- page 7AHighland Tank ------------------------------- page 3BHTP -------------------------------------------- page 7BNavien ----------------------------------------- page 15BPDI --------------------------------------------- page 16APeacock Sales ------------------------------- page 13BPlumbing News Insurance Services ----- page 5BPlumbing News Web Services ------------- page 12APMA -------------------------------------------- page 15ARandall Lowe Plumbing ------------------- page 13ASaniflo ----------------------------------------- page 8BSuperior Plumbing -------------------------- page 4AWinnelson ------------------------------------- page 8AWinnelson ------------------------------------- page 9AZurn -------------------------------------------- page 1B

The Georgia Plumbing News is a monthly publication of MorganPublishing Company. The publisher does not assume responsibilityfor statements made by advertisers and reports opinions by dealers,suppliers and manufacturers as quoted. The advertising and copy

deadline for the next issue is April 21st, 2011. All contents arecopyright 2011 by Morgan Publishing Company.


Albany Awarded $250,000 toTransform West CentralAlbany Neighborhood

U.S. Housing and Ur-ban Development (HUD)Southeast Regional Ad-ministrator Ed JenningsJr., joined CongressmanSanford Bishop, Jr. andA lbany Mayor Wi l l i eAdams, Jr. today to an-nounce that A lbany isamong 17 ci t ies to beawarded the first Plan-n ing Gran t fund ingthrough the Department’snew Choice Neighbor-hoods Initiative. Albanywas awarded $250,000 totransform the West Cen-

tral Albany neighborhoodwhich includes McIntoshHomes, a public housingproject into new viableand sustainable mixed-in-come ne ighborhoods(see a t tached pro jec tsummary).

The commun i t i esawarded funding todaywill share a total of $4million in Choice Neigh-borhoods P lann ingGrants whi le six othercommunities are selectedas finalists to compete for

PDI WelcomesMary Soeder

IN MEMORIAMDwayne (Wayne) Dowsey

Dwayne(Wayne) Dowsey,age 61, of Fairhope, ALpassed away in February 12,2011 after a tragic boatingaccident off the coast ofLouisiana, along with hisbrother Randy Dowsey.Wayne is a native of AL andafter graduating high schoolhe was drafted into the Viet-nam War where he servedhis country proudly from1970 to 1972. After leavingthe War, Wayne beganworking for his father’s com-pany, Dowsey Plumbingand when his father decidedto retire; the company washanded down to Wayne in

2000. Wayne was a greatbusiness man and friend andtreated his employees andcustomers as family. He trulydid love everyone!

Wayne is survived by hisdaughter, Tiffany Copelandand her husband, TommyCopeland, his mother, BethRing and brother MarkDowsey, and two grandchil-dren, along with other familymembers and friends.

Wayne was an incrediblefather, son, brother, andfriend. He loved spendingtime with his family andfriends; he knew the joy offriendship, compassion, for-giveness and dignity. Hewas an avid fisherman andduck hunter and enjoyedspending t ime outside.Wayne had a heart thatwas bigger than life itselfand always had a smile onhis face.

He would do anything foranyone no matter what itwas, to say the least; he wasa remarkable person andwas so loved and will bemissed by so many!

PDI is excited to wel-come Mary Soeder to thePDI Family. Mary joined PDIin February and is the Show-room Assistant/Consultantin the Huff Road, AtlantaShowroom. Mary wearsmany hats for PDI; greetingcustomers, assisting walk-incustomers, checking on or-ders, and assisting theShowroom Consultants, justto name a few. She gradu-ated from UGA with a BA inSpeech Communicationsand has been in the Plumb-ing Industry since 2006.

Mary enjoys spending timewith friends & family, shop-ping, exploring Atlanta andtraveling to beaches. When

asked what she likes mostabout working for PDI, Marysaid, “Working with greatpeople – there are a lot ofgreat people at this com-pany! I love being associ-ated with such a great groupof people.”

Marietta and Lithia Springs,Steve’s main focus will beto develop and improve theoperational systems, pro-cesses and policies. He willalso be working with SandySandoval, playing a signifi-cant role in long-term plan-ning including an initiativegeared towards opera-t ional excel lence andsales growth for HD Sup-ply.

Steve Deese has beenin the distribution of con-struction materials for over20 years and has workedin many areas including,counter, inside and outsidesales, branch manage-ment and has served on theintegration and acquisitionteam with a prior company.

In a recent interview withSteve, he stated “HD Sup-ply has become an industryleader because of its com-mitment to the industry andits associates. It is excitingto work for a company likeHD that encouragesgrowth and provides eachassociate the tools to havea rewarding career and stillkeep family a priority in life.I look forward to workingwith Brad Davis and histeam. We have an awe-some team and customerservice is our number onefocus and priority. HD Sup-ply and I will continue topartner with our custom-ers and give them exactlywhat they have come toexpect, which is excellentcustomer service and qual-i ty products they cancount on.”

Steve has two wonder-ful children, Megan whois a freshman at The Uni-versity of Georgia andNathan who is a sopho-more in h igh schoo l .Steve enjoys spendingtime with his children andafter living several yearsin Colorado, he enjoysdoing anything outdoorsincluding big game hunt-ing, white-water rafting,mountain biking, campingand much more.

Steve has a significantamount of experience andknowledge in the industryand HD Supply looks for-ward to having on board!

You can reach SteveDeese at 770-422-1701.

CONTINUED from PAGE 1A

Steve Deese


CONTINUED from PAGE 1AE V E N T S C A L E N D A R

2nd Tuesday of Every Other MonthSouth Metro PMALOCATION: Ryan’s in RiverdaleCONTACT: Wayne Hughes 770-227-5325

3rd Tuesday of Each MonthNorth Georgia PMALOCATION: Logan’s Roadhouse, AthensCONTACT: Carol Lively 706-769-7063

3rd Tuesday of Each MonthNorthwest Metro PMALOCATION: Delkwood GrillCONTACT: Harry Harrington 678-758-9590

3rd Thursday of Each MonthCentral Georgia PMALOCATION: Pig n FishCONTACT: Bernice Carlson 478-743-9383

4th Tuesday of Each MonthNortheast Metro PMALOCATION: Norcross StationCONTACT: Ray Sokolowsky 678-947-1627

March 22nd, 2011ASPE Dinner Meeting w/ Turner Field Plbg.LOCATION: Villa Christina ResterauntCONTACT: www.aspe-atlanta.com/

Send all of your open house, continuing education, seminar, and trade show information to:THE GEORGIA PLUMBING NEWS CALENDAR: [email protected]

March 31st- Apirl 2nd, 2011PMA Plumbing Review CourseLOCATION: Cumming, GACONTACT: 678-947-3473

March 22nd, 2011ASPE Dinner: Myth Busters EditionLOCATION: Villa Christina ResterauntCONTACT: www.aspe-atlanta.com/

April 26-28th, 2011Kitchen & Bath Industry ShowLOCATION: Las Vegas, NVCONTACT: www.kbis.com

May 11-12th, 20112011 PHCC Legislative ConferenceLOCATION: Arlington, VACONTACT: www.phccweb.org

May 17-18, 2011SKILLS USA CEFGA Career ExpoLOCATION: Atlanta, GeorgiaCONTACT: www.cefga.org

May 19-21st, 2011PMA Plumbing Review CourseLOCATION: Cumming, GACONTACT: 678-947-3473

May 23-25th, 2011ABPA Conference & Trade ShowLOCATION: San Antonio, TexasCONTACT: www.abpa.org

March 24th, 2011ASPE Dinner Meeting / Officer ElectionsLOCATION: Villa Christina ResterauntCONTACT: www.aspe-atlanta.com/

June 2nd - 5th, 2011119th PMA Meeting & Education SessionLOCATION: St. Simons IslandCONTACT: 678-947-3473

July 28-30th, 2011PMA Plumbing Review CourseLOCATION: Cumming, GACONTACT: 678-947-3473

September 7-11th, 2011World Plumbing ConferenceLOCATION: Edinburgh, ScotlandCONTACT: www.wpc2011.co.uk

September 29th-Oct 1st, 2011PMA Plumbing Review CourseLOCATION: Cumming, GACONTACT: 678-947-3473





Tool, Ridgid, Elkay, Groheand many more. The first 100customers at the event re-ceived a FREE 5galFerguson bucket along witha hat or t-shirt. Attendeesalso enjoyed some greatprizes that included a flatscreen TV, NASCAR DrivingExperience tickets, Milwau-kee Power Tools, Bass ProShop gift cards, and over 20other great prizes.

The vendors that at-tended this event had plentyof room to display their lat-est and greatest productsand their tables surroundedthe eating area which gavevendors an opportunity tobe close to their customersand get a great deal of ex-posure and it gave the cus-tomers the benefit of beingable to see each table andlearn about the products.Ferguson also had a trailersetup with two big flat screentelevisions where the cus-tomers could watch a rollingvideo of current and upcom-ing products thatFerguson’s vendors offer. Inaddition, Ferguson displayedtheir new Commercial Wa-ter Heater trucks that notonly handle all of your com-mercial heater needs, butalso holds inventory of com-monly needed items to in-stall a commercial waterheater such as expansiontanks, Viega ProPress fit-tings, dielectric unions andMUCH MORE!

Karen Christy ofFerguson stated “We arevery pleased with the turn-out at our first Trade ShowDay in Columbus. It was abeautiful day and the cus-tomers came out in full force.We are looking forward tothe Trade Show Days we arehosting in Marietta, Athensand Augusta in the Fall!!”

Ferguson Columbuswould like to express ourgratitude to all of our cus-tomers and vendors who at-tended, making this eventan enormous success!

Ferguson

ers for the heating industry,HTP today is a leadingmanufacturer on the cuttingedge of energy efficientheating products.

HTP’s commitment tohigh efficiency, space heat-ing and water heater prod-ucts are reflected throughquality of products. Theirproducts are built to last,using the best in class ma-terial with the highest heattransfer qualities.

Marsh MooreThe Superstor Ultra has

been the market leading in-direct water heater for over25-years. Available in seventank sizes, the Superstortank is truly built to last. Con-structed using 316L stainlesssteel the tank is resistant tocorrosion and lime scalebuild-up while also eliminat-ing the need for expensiveanode rods.

Built for both commercialand residential applications,The Phoenix gas fired waterheater also features a 316Lstainless steel tank, makingit virtually maintenance free.With a hybrid 90/10 cupron-ickel heat exchanger unique

to HTP, the Phoenix offersthe best heat transfer quali-ties on the market andreached up to 96% thermalefficiency.

As a leader in technologyadvancement, HTP is con-stantly testing the marketwith innovative products. In2010, HTP developed thePioneer, the first space heat-ing unit designed as a dropin replacement for cast ironproducts. Now homeownersare able to remove their oldinefficient products easily.Unlike competing high effi-ciency products on the mar-ket, the Pioneer has highthermal mass, eliminating

the need for primary sec-ondary circulation and verylittle pressure drop.

HTP offers incredible en-ergy savings with a wide ar-ray of products. The Eliteboiler operates at 98%AFUE, one of the highestefficiencies on the markettoday. Combination unitscan be found through theVersa-Series, offering spaceheating and hot water effi-ciently in one unit. HTP alsooffers our ModCon commer-cial boilers with total heatingcapacity of up to 6.8millionBTUs, with additional offer-ings planned for up to13.6million BTUs.

Manufacturing a full lineof commercial and residen-tial applications HTP manu-factures only high-efficiencyproducts suitable for allheating needs.

HTP is a fully owned andMade in the USA company,committed to providing theSouthern USA with our ex-tensive assortment of highefficiency products.

ABOUT HTP: Founded in1974, HTP is a designer andmanufacturer of advancedheating and hot water sys-tems. Product categoriesinclude: modulating con-densing commercial and


Scenes from Ferguson’s Trade Show in Columbus

Welcoming Committee: Shannon Hartley and MaryHiggins Welcome Guest Ken Gilliland to Ferguson’s

Trade Show

Amy Sharpe, Ricky “Cotton” Hulett and Pat Kersey

Gary Brock & Trevor Decamp showing Jerry & SueWhitefield new Dewalt Tools

Eddie Horne of Ferguson Shows Danny Rumble, AquaTherms Jig

Eddie Horne Shows Aqua Therms Jig to Mike Loweryof Lowery Plumbing

Jason Hawk of Holdrite shows new product to RonTurner of Turner Plumbing

Earl Carber of Holbrook Mech. checks out new WaterSafe products shown by Lowell Dowd and Kevin

McBride of Water Safe

Tye Beckom & Bill Holbrook of Watts shows newproducts to Dave Tackett of Holbrook Serv.

Richard Reeves Shows Keeny Manf. Products to AndyParks & Spence Davis

Hundreds of Contractors showed up for FergusonsTrade Show in Columbus and to sample Rick

Godfrey’s Dixie Q.

Jim Pettway of Spotswood Associates & JohnMonagale of Speakman showing Mike Caldwell of

Holbrook Services new Speakman products

Wesley Davis of Certified Plumbing of GA checks outnew Elkhart’s Tectite shown by Jennifer Austin of

Marsh & Moore

Byron Knox of Allsouth Plumbing, Matt Merkel,James Forlines, Donald Wise, Keith Fair and Ron

Turner all of Turner Plumbing

Matt Wilbanks of Sunbelt Marketing showingRinnai’s Tankless to Tom Tidd of Tidd Plumbing

Eddie Horne, certified Aquatherm installation trainer




PMA 119th

residential high-efficiencyboilers, indirect water heat-ers, high-efficiency gas-firedwater heaters, solar hot wa-ter systems, and oil-fired andelectric water heaters.

For more information onMarsh & Moore, call toll-free1-800-821-9936

For more information onHTP, visit HTP atwww.htproducts.com. Orcall toll-free: 800-323-9651(508-763-8071 if calling fromMassachusetts).

For editorial assistance,contact Nicole LeBlanc,HTP Communications Man-ager: 508-763-8071 [email protected].


Marsh Moore

ing and developing new busi-ness for PDI. Johnny enjoysthe family atmosphere amongemployees and in his sparetime you can find him garden-ing, grilling, and taking longwalks on the beach. He hasbeen married to his wife, Lyn,for 21 years and they have 2sons, Kyle (19) and Kirby (17).Johnny also has a daughter,Amanda, who is 31. PDI isexcited to have Johnny in thisnew role and looks forward togrowing their business.

Johnny WrightCONTINUED from PAGE 1A

beautiful King and PrinceBeach & Golf Resort on St.Simons Island. The propertyprovides many amenitiesyou and your family will en-joy during your stay. Theresort combines southernhospitality and energeticpleasures in a setting ac-claimed by guests since itsopening in 1935.

Come prepared to learnand be challenged at PMA’seducational sessions. Thethree sessions include:“Preventative Tool Mainte-nance & Safety”, “ServiceSells”, and “Making a Dra-matic Difference in yourBusiness Today “.

Enjoy networking at theWelcome Reception Thurs-day evening or at the golftournament at the HamptonClub on Friday. Come seethe latest products and tech-nology at the Industry Re-ception and Table Top Ex-hibit. This reception is ourway of thanking those mem-bers who support our eventsall year long. New this yearPMA will be giving away a 32"flat screen TV to a luckycontractor. Contractors reg-istered for the meeting willbe given an exhibitor

scorecard. The contractorsmust have the exhibitorscheck off that they visitedtheir booth. A drawing willbe held during the receptionat 8:45 PM.

Join us on Saturday morn-ing as PMA recognizes its2011 Contractor and IndustryMember of the Year and in-stallation of PMA’s 2011 - 2012Board of Directors. As is ourtradition, Saturday eveningsFarewell Dinner will allow ev-eryone to network one lasttime while enjoying a scrump-

tious buffet dinner. Also findout if “You’re smarter than a3rd year plumbing appren-tice” during our “Big GameShow” event.

The hotel room reserva-tion cut-off date is April 30th.After this date, the hotel willrelease PMA’s room block.The room block could sell outprior to that date, so reserveyour room with the hotel assoon as possible.

Make your hotel reserva-tions directly with the Kingand Prince Resort by calling

reservations at 1-800-342-0212. Inform them you arewith the PMA group. Youmay also make your reser-vations online by going totheir website at:www.kingandprince.com.In order to receive the pre-ferred rates, enter the pass-word: PMA11.

Be sure to book yourroom by April 30th to takeadvantage of the specialrates and register with PMAby May 6th for early birdrate.

lanta. To date they haveraised a total of $394,000.

The tournament will beheld at the Golf Club atBradshaw Farms located inWoodstock, GA. All playerswill receive a Goodie bag,On-course Lunch and Bev-erages and a Grilled Dinner.There will also be a chanceto win a new car on theirhole-in-one!

Randal LoweCONTINUED from PAGE 1A

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Scenes from Lawrenceville Winnelson Counter Day Cookout

Chef Steve Edwards cooks up some burgers & hotdogs

Tim Sommers & Jaret Cox of Sommers Services checkout a new Rinnai Tankless shown by Steve Edwards of

Sunbelt Marketing

Rod Jr. of AA Quality Plumbing and Clyde Patrick,Plumbing Superintendent of Gwinnett County

K.T. Willie, President of Lawrenceville Winnelson withJoe Alexander of Checkered Flag Plumbing

Kenneth Thompson & Greg Thompson of R.F.

Catherine Olift chats with customer, Shannon Hughesof Hughes Plumbing

Steve Edwards with Gene “Santa Claus” Dooley

Ralph Odum of B & R Mechanical and Jack Morgan

Georgia Plumbing News - March 31st, 2011 Page 11A



All entries and paymentwill be due by April 15, 2011,so please register now to in-sure you do not miss out onall the fun and most impor-tantly don’t miss out on help-ing the children that so des-perately need our help!There are several ways toget involved, different levelsof sponsorship, playing anddonating in anyway (items forgoodie bags, gift cards,money). Remember all con-tributions are tax deductible.

Please contact Gayle orCherie’ at Randal LowePlumbing for further informa-tion and registration form at770-423-1660. You may alsoemail to Gayle [email protected] are welcome!

Randal LoweCONTINUED from PAGE 7A

THE PIPELINEness is organized, all of yourclientele is local, and youhave a back-log of custom-ers waiting to be serviced,and you can handle that ser-vice effectively, you may notneed a website.

If you often wish youcould communicate effec-tively with a broader rangeof clients and/or customers,publicly post answers to fre-quently asked questions, at-tract new customers, breakin to new markets and takethe market share from your

competitors, then a websiteis a MUST!

A web site is like your gi-ant public bulletin boardwhere people can get infor-mation on how to find you,where you are located, whatyou have to of fer, whyyour service is unique,and what’s new in yourcompany. It also is easilyupdated and changed fre-quently, and is a communi-cation forum through whichyour customers can com-municate back to you withquestions, concerns andfeedback on their needs.

QUESTION 2: We build

our customer base throughpersonal relationships. Ourcustomers aren’t computerusers. Wouldn’t a web sitebe a waste considering ourclientele?

Your current customersmay not use the computermuch, that is possible. A wor-thy concern should be aboutthe potential customers thatdo use the computer andCAN’T FIND YOU. Statisticsprove that 65% of the popu-lation in rural areas uses acomputer at least once perweek, and 85% in metro-politan areas use a com-puter. These percentages

have NEVER decreased.It is likely that they willcontinue to increase. Awebsite keeps you in syncwith this trend.

Another interesting sta-tistic: The fastest growingsector of the Americanpopulation getting com-puter literate is betweenthe ages of 50 and 75. Thissector also includes thosewith the highest percent-age of disposable income.

A website helps you tar-get that using population.

Another thing to thinkabout …. 75 years ago, theAmerican population felt

that the telephone was anexpensive luxury and notcrucial to business growth.That sentiment continuedfor 30 years. As social com-municat ion trendschanged, and expensesdecreased – businesseschanged to insure profit-ability. Use of the Internetwill only increase in the nextten years.

With websites starting at$275, let me help yourcompany stay relevant andreach its potential. If youare looking to launch yourfirst website or you areready to make your exist-ing website work for yourcompany, give me a call at770-378-1194 or visit ourwebsite www.the plumbingnews.com to see samplewebsite and rates.

Have a great month.

approximately $61 millionin Choice NeighborhoodImplementation Grants.

HUD’s new Cho iceNeighborhoods Initiative(CN) will promote a com-prehensive approach totransforming distressedareas of concentra tedpoverty into viable andsustainable mixed-incomeneighborhoods. Buildingon the successes o fHUD’s HOPE VI Program,Choice Neighborhoodswill link housing improve-ments with a wider varietyof public services includ-ing schools, public transitand employment opportu-nities.

“Today, we turn a newpage in the way we tacklein tergenera t iona l pov -er t y,” sa id Jenn ings .“President Obama has



Albany


said that there is no greatereconomic policy than one thatinvests in our children’s futureand helps America out-edu-cate the world. But that's notpossible if we leave a wholegeneration of children behindin our poorest neighborhoods.The Choice Neighborhoods Ini-tiative expands on the biparti-san success of the HOPE VIprogram by recognizing thatwe must link affordable hous-ing with a mix of incomes anduses with quality education,public transportation, goodjobs and safe streets.”

The Choice NeighborhoodsInitiative is a centerpiece of theObama Administration’s inter-agency Neighborhood Revital-ization Initiative – a collabora-tion between the Departmentsof Housing and Urban Devel-opment, Education, Justice,Treasury and Health and Hu-man Services to support theability of local leaders from thepublic and private sectors andattract the private investmentneeded to transform dis-tressed neighborhoods intosustainable, mixed-incomeneighborhoods with the afford-able housing, safe streets andgood schools every familyneeds. HUD received 119 sub-missions for CN PlanningGrants and 42 submissions


Albanyfrom communities seekingCN Implementation Grants.Successful Planning Grantapplicants demonstratedtheir intent to transformneighborhoods by revitaliz-ing severely distressed pub-lic and/or assisted housingwhile leveraging investmentsto create high-quality publicschools, outstanding educa-tion and early learning pro-grams, public assets, publictransportation, and improvedaccess to jobs and well-func-tioning services.

HUD focused on directingresources to address threecore goals – housing, peopleand neighborhoods. The 17communities awarded CNPlanning Grants will use thefunding to build the capacitythey need to get them readyto undertake a successfulneighborhood transformationto create a choice neighbor-hood. These grants will en-able these communities cre-ate a comprehensive “Trans-formation Plan,” or roadmap, to transforming dis-tressed public and/or as-sisted housing within a dis-tressed community. ThisFederal support provides asignificant incentive for thelocal community to take criti-cal steps to create viableneighborhood transforma-tion. The six finalists for CNImplementation Grants have

Former Atlanta Braves Player’s,John Rocker & Otis Nixon to Play inUpcoming Randal Lowe Plumbing

Charity Golf Tournament

The Plumbing News &Randal Lowe Plumbing areexcited to announce thatformer Atlanta Bravesplayer’s, John Rocker & OtisNixon will be playing in theupcoming Randal LowePlumbing’s charity golf tour-nament that will benefit theChildren’s Miracle Networkon May 10,2011 at the golfclub at Bradshaw Farms lo-cated in Woodstock, GA.

Before the tournament,The Plumbing News &

Randal Lowe PLumbing willbe raffling off to tickets to wina chance to play with JohnRocker & Otis Nixonthroughout the entire golftournament having all theproceeds from the raffle do-nated to the Children’sMiracle Network which ben-efits Children’s Healthcareof Atlanta. John Rocker &Otis Nixon will also be sign-ing autographs during thisevent, so be sure to bringyour baseballs, caps, shirtsand any other items youwould like signed by thesetwo baseball legends.

Born in Statesboro,Georgia, John Rocker at-tended Mercer Universityand received a baseballscholarship from the Univer-sity of Georgia. Drafted bythe Atlanta Braves in 1993,Rocker served as a closerduring his last four yearswith the Braves. He played

two National League Cham-pionships and on World Se-ries, pitching 21 1/3 score-less playoff innings beforebeing forced into retirementdue to a rotator cuff injury.

Otis Nixon, a Retired At-lanta Braves BaseballPlayer, played 17 seasons inthe Major Leagues playingfor the Atlanta Braves for 3years as a Center Fielderand was a World Series Win-ner. He currently lives in At-lanta, GA and runs On-TrackMinistries teaching, preach-ing, coaching life skills andmentoring in churches,schools, prisons, and coop-erate events speaking intothe lives of people.

For further information onthis exciting raffle, pleasecontact Jack Morgan withthe Plumbing News at 770-378-1194 or Gayle Lowewith Randal Lowe Enter-prises at 770-423-1660.

already undertaken the com-prehensive local planning pro-cess and are ready to moveforward with their Transforma-tion Plan to redevelop their tar-

get neighborhoods. HUD willpublish a second Notice ofFunding Availability (NOFA)shortly to give these finalists theopportunity to assemble and

submit a more detailed applica-tion for the approximately $61million in available funding. HUDwill award these grants by theend of September.


Scenes from thePMA N.W.

Monthly Meetingat Delkwood Grill

Lauren Churchwell of the Plumbing News with LeeKrinsky of Plumbworks

Allen Hall and Tom Shark of Stasco Mechanical andLance Ware of PDI

Tom Sturk of Stasco, Mark Schlosser of WHMechanical, Lauren Churchwell, Alan Thurmond of

PDI and John Merchant of Johnny Fausetts

Guest Speaker, Eric Arnold of GA Power with PMAN.W. Chairman, Harry Harrington of Miller

Mechanical

Kevin Griger of Goodbye Water with Tony Little ofMarine Plumbing

Dennis Wills of Wills Plumbing with LaurenChurchwell of the Plumbing News

Daniel Hill of Hillman, Allen Hall of Stasco, MarkEstrella of Jim Ellis, Hugh Little of S&T Ent.

Jack Morgan of the Plumbing News with celebrityplumber Mike Dupree of Depree Plumbing

Georgia Plumbing News - March 31st, 2011 SECTION B: COMMERCIAL / INDUSTRIAL

ASPE President’s Message

John D. Royds, PEASPE President CONTINUED on PAGE 3B

ASPE Legislative Report

Steve MastleyASPE VP Legislative

I hope all is well and ev-eryone has not affected bythe pollen like I have. It waskicking my rear andknocked me out of attend-ing the March technical din-ner meeting. Thanks to allwho attended the meeting,the Atlanta Chapter appre-ciates your support.

Please mark your calen-dar and plan to attend thenext diner meeting at VillaChristina on April 26. Lookfor your email invitation inyour email inbox. Reminder

if you register for a dinnermeeting through Cvent andhave to cancel, you can doso through the Cvent sys-tem. Also, if you cannot at-tend a meeting and you donot want to receive thosepesky email reminders ev-ery three days, you can sim-ply open the email andcheck the red ‘X’ beside theNO on the Cvent invitation.

The Certified in PlumbingDesign (CPD) Exam testdates are April 15th or 16th,2011 at various testing sites.The deadline to register wasFriday, April 1st as Society

Hello members. In look-ing for substantive and infor-mative information to sharewith chapter members, I vis-ited the Georgia DCA (De-partment of Community Af-fairs) to get a hint of upcom-ing legislation affectingplumbing engineers and de-

signers. Outside of the codechanges that went into ef-fect on January 1, 2011 andmy reporting on the pro-ceedings for House BillHB370, no news may begood news. However, it maybe noteworthy to repeat anexcerpt form a previousnewsletter article that a freedigital copy of the 2009 In-ternational Energy Code(2009 IECC) can be down-loaded. Visit ICC’s website todownload your free copy com-pliments of the U.S. Depart-ment of Energy (DOE) atURL:www.iccsafe.org/store/pages/doeregistration.aspx.

The Georgia Supplementsand Amendments to the 2009IECC can be found on the web:http://www.dca.ga.gov/devel-opment/constructioncodes/programs/codeAmendments.asp.

The next meeting of theState Codes Advisory Com-mittee is scheduled forThursday, April 21, 2011 at10:00am at the offices ofDCA here in Atlanta. OnThursday, May 12, 2011 at10:00am, the IndustrializedBuilding Advisory Commit-tee will convene at the DCAoffices. Anyone interested inattending any of these meet-ings contact me and I willforward any additional infor-mation I receive about theproceedings. And last butnot least, the race is on tosee what members will earnthe educational opportunityof a lifetime with a free tripto the Technical Symposiumin October. Active participa-tion in chapter meetings andevents will help so stayplugged in and reap the ben-efit. Mark your calendarsand bring a coworker for ournext monthly membershipmeeting on Tuesday, April26, 2011.

B Georgia Plumbing News - March 31st, 2011

Georgia Plumbing News - March 31st, 2011 Page 3B

by Chris Rohling VP MembershipASPE Membership Report

CONTINUED from PAGE 1B

President

CONTINUED on PAGE 5B

extended it from the originaldate. On March 23, ASPEbegan offering a four-partwebinar series to helppeople study for the 2011CPD Exam. You can still reg-ister for the remainingwebinars to enhance yourfamiliarity with the CPDexam. The webinars areone hour long and concludewith sample problems. Reg-istration for the seminarscloses at 5 PM CT the dayprior to each webinar ses-sion. If you are a currentASPE member of the AtlantaChapter in good standingand you pass the CPDexam, the Atlanta Chapterwill reimburse your CPDexam fees.

You should know by now,the Atlanta Chapter is goingto switch the golf outing andthe product show. This willmove the golf outing to Sep-tember and into hopefullysome cooler temperaturesand move the product showto June. In order to do thisand due to the tough eco-nomic times, the boarddoes not feel it will be fair tohold a product show in June2011 since we had one inNovember of 2010. There-fore to make the switch, the

product show will be post-poned in 2011 and the nextAtlanta Chapter productshow will be in June of 2012.The 2011 golf outing will besometime this fall. Theboard is getting very closeto selecting the location ofthe fall outing, stay tuned fordetails.

I am pleased to informyou that the Atlanta ChapterBoard has decided to holda contest to sponsor twomembers of our organiza-tion to attend the 2011 ASPETechnical Symposium inOrlando, FL October 27-30,2011. Two lucky Chaptermembers will receive com-plimentary round trip airfare,hotel accommodations, andthe opportunity to attend theSymposium. The winnerswill be Atlanta Chapter mem-bers of any category (ex-cept student), in goodstanding, that are active inour Chapter. The memberswith the most total points willbe put into the final drawing,based on a point system withfive categories, 5 points forActive Attendance, 5 pointsfor Newsletter Article Ques-tions, 15 points for NewMember Recruitment, 5points for Committee Mem-bers, 5 points for Writing Ar-ticles. The drawing will beheld at our September

meeting, and all points shallbe earned prior to and in-cluding the Septembermeeting. The 5 memberswith the highest number ofpoints will be entered intothe drawing. Two names willbe drawn and winners mustbe present to win. This is afantastic opportunity to be-

come more active in ourSociety at the chapter level.We look forward to your con-tinued involvement andhope that each of you ac-tively participates in the con-test.

Newsletter question forTechnical Symposium con-test – What city is the Tech-

nical Symposium being heldin this year? Please email an-swers to Christopher Rohling atvp -membersh [email protected]

Please feel free to contactme or any of the AtlantaChapter board memberswith questions orcomments.

Spring is here. I hopeeveryone is able to enjoy thewarm weather and can getoutside to do somethingnew. Spring is also the timeof year to make changesand re-evaluate to see if your2011 plans are being ex-ecuted. Going into this yearI was tremendously en-thused that we may seethings pick up and it is, incertain areas. One of thoseareas is ASPE Atlanta chap-ters. We retained all of ourmembers last month andrecruited two more. What anoutstanding display of chap-ter participation! Our mem-bers and our board are tothank for helping on bothaccounts. I look forward togrowing our membership

this year both in affiliatemembers and in our full andassociate members. ASPEoffers a lot of benefits andthis is a great way to pushfor the success of our orga-nization and industry. Weare the sixth largest chapterwith 201 members.

One thing I wanted towrite about this month is astory I would like to share. Iwas discussing the overallindustry and some chal-lenges with a contractor. Indiscussions he mentionedthat in his industry and hisorganization they take theextra step to educate every-one possible. Contractors,inspectors, wholesalers, en-gineers, municipalities, andvendors are all invited toparticipate and manychoose to. As a contractorhe really enjoys inviting hiscompetition to the meetingsso that they are educatedon all current trends, re-quirements, and best prac-tices. In an environmentwhere everyone plays bysimilar rules, helps him andhis competition keep theirindustry focused on deliver-




Membershiping quality services withmaximum value and safety.

Our organization is setupfor the same type of environ-ment. We have wonderfultechnical sessions and Iwould like to challenge ourmembers to not only helpgrow our vendor and engineerbase, but also reach out tocontractors, inspectors,wholesalers, and municipali-ties. With everyone being in-volved in ASPE, networking,and sharing best practices,we can bring our professionforward and ensure all of ourcompetition is operating bythe same sets of high stan-dards. This month, I am go-ing to reach out to some gov-ernment members to see ifwe can find a commonground, I encourage you toreach as well.

Just a reminder, ASPE isenforcing their policy onmembership follow up.Please be patient with ourvolunteer staff and Boardmembers, who will be mak-ing calls and emails to see ifyou are planning on renew-ing. For every member whosemembership is expiring at theend of the month, our Chap-ter is sending an email to thelast known address and thenfollowing up with a phone call.I understand that many of youmay have renewed prior tothis phone call, but please un-derstand that the AtlantaChapter only receives mem-bership reports once amonth. Our information is onlycurrent one day a month,please be patient with our vol-unteers.

If you are receiving thisnewsletter and have previ-ously been a member and letyour member ship lapse,please rejoin. We would lovefor the Atlanta Chapter tostrengthen itself and moveback to third place in totalmembership.

Our next event is the Aprilchapter meeting. This is heldon the fourth Tuesday of themonth. We all hope to see youat Villa Christina.

I am pleased to announcethat our newest member thismonth is Larry Henry(Patterson Pump). We appre-ciate you joining and look for-ward to seeing you at the nextmeeting. I would also like tothank Bob Davis of Heatlinkfor attending the last meeting.He is a returning new mem-ber and already active.

***Please be aware thatASPE has a policy that couldhelp members that havebeen directly affected by thecurrent economic situation. Ifyou have lost your job, then

you are eligible to receivethree months membership atno cost. This can be renewedfour times for a maximum ofone year. As soon as you be-come employed then we sim-ply move your membershipback to its current level. If youhave been affected please,please contact me directlyand I can help get you thecorrect forms. We want tohelp our membership thathelp our chapters, this isYOU.***

The question this month ishow many members does theASPE Atlanta Chapter have?Please email your responseto [email protected]. CONTINUED on PAGE 12B

Jim AllenV.P. Technical

ASPE V.P. Technical

Well, by the time youread that my alma mater,the University of Kentucky,

will be in college basketball’sFinal Four in Houston. It is aprogram that is the center ofthe college basketball uni-verse. The Wildcats canboast more wins than anyother program in the nationand 7 National Champion-ships. Hopefully, #8 will behanging from the rafters ofRupp Arena early this month.From this legacy of excel-lence, all Kentuckians derivea sense of pride for beingeven remotely affiliated withthe ‘Cats, from being analumni to even just wearingthe T-shirts.

We all take pride in ourwork and we all design withthe excellence of the basket-ball Wildcats. Maybe weshould hand out ASPE T-shirts and get some cheer-leaders to cheer us to victoryor a deadline. Hey, I’m kindaliking this idea. Maybe a pepband in the break room, amascot running aroundmessing with the electricalguys, and me pulling a job outof the fire at the last second.At the end of each job wouldbe a trophy and adoringfans….well, that’s what hap-pens at my office…whatabout yours?

I still have not received


Scenes from HD Supply Counter Day in Marietta

Rob Kenny of J.R. Plumbing, Sandy Sandoval of HDSupply and Russ Rice of J.R. Plumbing

Jamey Baker of Jamey Baker Plumbing, LarryFannon of HD Supply, and Lauren Churchwell of the

Plumbing News

Ron “the man” Fannon with lil bro Larry

Lauren Churchwell with Rex Pace of StascoMechanical

Stacey Phillips of Harry Warren, Ralph & StacyMinsker of R.L.E and Bobby Thomas of Harry Warren

checking out American Standard new AcryLux

Rex Pace and Rich Manley of Stasco Mechanical

Ron Fannon, HD Supply; Curt Baumann, BaumannPlans Company

David Martino, John Downey and Lucio Arvizu ofAllway Plumbing

Mark Waage, Sundial Plumbing; Glen Barnett,Barnett Plumbing

Stacey Phillips, Harry Warren; Tony Gatewood, BestPrice Plumbing

John Fritchman, Ty Youngs and Darrell Rose ofServall Plumbing

Greg Coker a 1st time customer with KenneyHenderson of HD Supply

Terry Craig, Best Price Plumbing; Bobby Thomas,Harry Warren

Jose Madrigal and Rodney Cruz of Best PricePlumbing

HD Supply Marietta


Easy Ways to Build andSell Green

Selling green doesn't requirereinventing the wheel

With green all the ragethese days, many buildersare wondering how to com-pete. After all, it's hardenough to turn a profit on aconventional home; makingan environmental statementonly toughens the chal-lenge.

Or does it?There's no doubt that

green is trendy. But many ofthe details that make a homegreen are nothing new. Thetruth is that while flashy prod-ucts like photovoltaic panelsget the most attention, manygreen design and buildingtechniques are fairly con-ventional, and should al-ready be part of any goodbuilder's toolbox.

The real challenge is howto use these techniques ap-propriately. "The best greenbuilding touches are in-cluded from the very begin-ning of the project," saysBerkeley, Calif., architectRobert Nebolon. Whilebeefed-up insulation, high-efficiency windows and EN-ERGY STAR® appliancescan be tacked on to anyproject, other features - es-pecially involving energy ef-ficiency - won't work assimple add-ons.

Take passive cooling, forexample. Before artificial airconditioning, houses inwarm climates were de-signed with big porch over-hangs that provided shade,and transom windows overdoors that allowed hot air torise and escape. Today, adesigner might provide away for hot air to escapefrom the home with an op-erable skylight at the top ofa stairwell. Some floor planswill make it easier for air toflow up the stairwell. Thesedecisions must be madebefore starting construction.

Let the sun in. Or not.One of those decisions is

which way the house shouldface. Orienting a home tomake best use of the sun isbasic green design, but it'salso fundamental to anygood design.

Nebolon calls directionalorientation issues the"Goldilocks problem." "Thesame house plan can easilyhave poor sun exposure, toomuch sun exposure or justthe right amount," he says.But with a little awareness,the builder can slightly

modify any floor plan toachieve optimal exposurefor a home's orientation.

To better understand thisissue, imagine two identicalhouses, each with a largepicture window - one thatfaces north and one thatfaces south. In the south-facing house, sunlight poursinto the window during win-

ter months when the sunhangs low on the horizon. Inthe north-facing home, how-ever, the low-lying winter sunwill shine behind the houseand will never pour warmingrays into that window. Thefirst house will be bright andwarm in the winter, while thesecond house will be drearyand cold.

According to Austin,Texas, architect PeterPfeiffer, some builders nowoffer slightly differentreworkings of the same floorplan when the lot facessouth, north, east or west.It's a fairly simple adjust-ment. "It's not like we're do-

ing wholesale reworking ofthe house," said Pfeiffer inan interview with BUILDERmagazine.

Keeping it lightThe abundant use of win-

dows and skylights is a time-less method for energy costsavings. For example, win-dows on the north side ofthe home allow light withoutdirect sun - making north-facing room ideal for artists- and operable skylights canbe opened to allow hot airto escape, and equippedwith shades to block the sunwhen necessary.

Today's products caneven bring sunlight deep into

the home's interior. Oroville,Calif . , builder IntegrityHomes includes 24-inchbathroom skylights in somemodels, as well as 14-inchsolar tubes in bathroomsand master bedroom clos-ets. Of course, buildersneed to watch the bottomline when optimizing homedesigns to account for sun,wind and microclimates, butrising energy costs maymake green design neces-sary. The good news is thatmost of these adjustmentsdon't cost a lot, but theymake the home more pleas-ant to live in and more ap-pealing to buyers.


Scenes from Ferguson’s Trade Show in Columbus

Micky Malo checks out new Aquatic Products shownby Johnny Cole of CSA

Louie LeComte and Brian Gallops of South GAPlumbing checks out Ferguson’s 24 hour commercial

water heater response truck shown by Wes Watson-Ferguson’s Commercial Water Heater Specialist

Scott Stover of Conley Group &Doug Kersey ofAmerican Mechanical checks out the Souix Chief

mobile Expo

Dan Muller & Wes Miller shows Milwaukee’s newProper Expansion Tool to Joseph Royals of HTC

Properties

Cliff Jones of Delta Sales shows new Grundfos Pumpsto Stoney Hunt of Ferguson

Wayne McTaggart, Steve Romaine, DonnieMcTaggart and Calvin Riley

Creig Wright of Ferguson, Johnny Cole of CSA,Dennis Turner and Ron Turner of Turner Plumbing

Richard Nelson of Shumate Mechanical & CarrieEarick of Ferguson watch the Lenox Hack Man

Mike McLeod of Harry Warren, Steve Wasdin of GrayHawk Homes, & Whitney Morgan of Harry Warren

Robert Jackson of Chucks Plumbing (R) checks outnew Hansgrohe products shown by Ronnie Hall

Karen Kristy and Branch Manager, Mike Socha givesaway some hefty door prizes

Karen Kristy of Ferguson with the big HD TV winner,Steve Wasdin


Michael Duvall from Last-Air winning the SeaSnakeCameraMerle Saylor winning the Panasonic Fan Combo.

Dan Horton from Bibb County Board of Education,one of 16 winners of parts and tools Grab Bag winners

Scenes from HD Supply’s Counter day in Macon

General Pipe CleanersIntroduces the ClogChopper

General Pipe Cleaners’ClogChopper has six self-sharp-ening blades to dig into en-crusted debris and root massesand easily grind up stoppages,scale and crystallized urine with-out risking pipe damage. Thespherical design maneuvers

around tight bends and traps, and thoroughly and safelycleans metal, plastic and clay pipes. Available in 1-, 1 1/2-, 2-, 2 1/2-, 3- and 4-inch sizes, the tool is designed forclearing stacks, downspouts, mains and drain-lining jobs.

Introducing INAXECO-X® Series Toilets

INAX's Vortex Flush andDouble Vortex Flush flushes

100% of the water from the topof the bowl, completelycleaning it, even with a

minimal amount of water.

INAX, Japan’s “DESIGN-ING SMART” manufacturerof sanitary fixtures has intro-duced the ECO-X® Series—the world’s top water-con-serving toilet—with its USlaunch recently. The seriesadds an impressive elementto the “eco-conscious” water-saving toilet category: Seriousflushing performance! Thestylish, fully skirted designconsists of a lineup of one-piece and two-piece modelswith dual-flush action, allboasting more flush while us-ing less water.

The ECO-X dual-flush,high-efficiency toilet uses 100percent of the water with ev-ery flush to completely cleanthe bowl from the top down. Itachieves this using the leastpossible amount of water—1.28 GPF/0.8 GPF or 1.28GPF/0.9 GPF, depending onmodel. The two-piece RioGrande, Magellan, and Meadmodels feature INAX’s ownunique Vortex Flush System,

which discharges water all atonce from the top of the bowland circulates beneath therim, creating a powerful whirl-pool cleaning effect. The one-piece Saint Clair and Doverup the ante with the DoubleVortex Flush, a powerful whirl-pool of water that is ejectedfrom two points on the bowl’ssurface to optimize an evenstronger flush for a completecleansing. Also available isthe two-piece, single-flushCedar model.

Whether one-piece or two-

piece, the design of the ECO-X Series is smooth from thetank lid to the base of theeasy-to-clean, fully skirtedbowl. A low-profile tank andan elongated front bowl with“slow-down” seat accentuatethe clean style of the one-piece Saint Clair and Doverdecorative toilets, while two-piece models find an eye-ap-pealing, harmonic balancebetween rounded bowl andgeometric tank design. Be-yond the clean, minimalistdesign, and in addition to con-serving water for a cleanerplanet, the ECO-X Seriesmaintains a clean exterior sur-face.

All models come standardwith the exceptionally smoothand extraordinarily hardHyper Clean antibacterial sur-face, which prevents bacte-ria buildup. All models alsoconform to ISO standards.And all are ADA compliantwith a multi-fit design that ac-commodates any plumbingarrangement, includingrough-ins of 10, 12, and 14inches.

List price for the ECO-XSaint Clair and Dover is $723.

The two-piece Rio Grande,Magellan, and Mead list at$510. And the single-flush

Cedar is $495. ECO-X Seriesmodels come in Pure Whitefinish.

Zurn Introduces NewLeveling Floor Drains

The Zurn Specification Drainage Group’s new levelingfloor drains and cleanouts feature patent pending pitch andheight adjustment that reduce installation time and improvedrainage quality. The innovative cast iron drain (Z415-BZ)and cleanout (Z1400-BZ) enable the contractor to alignthe strainer or cover to the finished floor AFTER the pour.This advancement in drain technology reduces the costsassociated with repairing improperly set drains and caneliminate water pooling near the drain.For more informa-tion, please visit www.zurn.com or call 1-877-ZURN-NOW.



“Hug a Plumber” ContestEmbraces Heroic Tradespeople; Salutes

Plumber’s Day on April 25thWithout plumbers we’d

all be in deep you-know-what. Thankful for plumberingenuity and for making itsLongtail T® famous, Wis-consin-based retailer DuluthTrading Company is salutingplumbers with a “Hug aPlumber ” campaign andcontest in honor of NationalPlumber’s Day on April 25.Duluth Trading, whoseLongtail T is three incheslonger than an ordinary T-shirt and stays tucked in“back there” when youbend or crouch, is search-ing for heroic plumbersthroughout the U.S. whodeserve a little recognitionand a hearty heaping ofDuluth Trading workwear.

Between now and April 8,customers and website visi-tors can share their plumb-ing success stories andnominate their favoriteplumber for top honors [email protected]. Duluth Trading will fea-ture the winner on its websiteand reward a $250 gift cer-tificate to both the winningentrant and their heroicplumber. It gets better – thetriumphant plumber will alsoreceive a lifetime supply ofLongtail Ts and a super se-cret prize to be revealedatwww.duluthtrading.comon National Plumber’s Day,April 25. And, Duluth Trad-ing will include a free “Huga Plumber” bumper stickerinside every order that shipsfrom its warehouse begin-ning in mid-April.

As Duluth Trading pointsout, most of us never thinkabout plumbing because wejust don’t have to. But, with-out the highly skilled menand women of plumbing,there would be no flush toi-lets, hot showers or freedomfrom squalor. “Over theyears we have had a lot offun with plumbers and ourLongtail T, and we think it’shigh time that plumbers arerecognized for their tremen-dous contributions andcraft,” says StephaniePugliese, senior vice presi-dent for Duluth Trading Com-pany. “After all, the problemplumbers and other hardworking people suffer in-spired our Longtail T, andnow Duluth fans everywhereget to enjoy extra inches ofbackside coverage.”

With more than one mil-lion sold since it launched in2002, the Longtail T features

side seams to keep it fromtwisting, generous sizing forworkday needs, smoothtaped neck and shoulderseams, and a pocket largeenough to hold a cell phone.The tee comes in 18 variet-ies, including short-sleeve,long-sleeve, sleeveless,pocket, no-pocket, henleys,100 percent performance,and new trim fit. There’salso a Longtail for the ladies– with an added two extrainches. What’s not to love?

On Plumber’s Day,Duluth Trading will featureseveral ways to celebrateplumbers at www.duluth

trading.com, including theavailability of a limited edi-tion “Hug a Plumber”Plumber’s Day Longtail T®for $19.50 and a Plumber’sDay only promotion – buytwo longtail Ts or more (regu-larly $16.50), receive eachfor $14.50. The festivitiesalso ratchet up at the DuluthTrading Flagship Store inMount Horeb, Wisconsin,beginning 4/25 thru 5/1.

For more lore, humor,specials, and, coming soon,tips on the Right and WrongWay to Hug a Plumber, gotowww.duluthtrading.com/plumbers.

About Duluth TradingCompany

Duluth Trading Companywas founded in 1993 by twotradesmen brothers tired ofmaking do with inadequatejob site equipment. Their firstcatalog included just nine

tool organizers, all field-tested for practicality by griz-zly construction guys andhard-as-nails tradesmen.Since then, Duluth Tradinghas expanded its offering toinclude hundreds of unique,tough, functional workwearproducts, tool and car orga-nizers and gotta-have gad-gets. Recently, Duluth Trad-ing has introduced and re-tooled its women’sworkwear line, building onthe durability, functionality,and unique usefulness builtinto its men’s line.

Duluth Trading’s adher-ence to authenticity andcommitment to craftsman-ship is evidenced in theproducts. Men’s workwearis designed and tested bythe Duluth Trades Panel andthe women’s line is testedand approved by the


Classified Ad

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Company

Phone

Fax

Ad Information

ADVERTISEYOUR

TRUCK HERE!!!

Classified AdsHelp wanted ads are $2 a word (20 word minimum)and $20 for a photograph. You can fax your ad to

770-868-1856 or e-mail them [email protected]

For credit card processing call,Shannon Manders at 404-391-2962

NEW! PLUMBING & SEPTIC NEW!

PlumberAs an Army National

Plumber, you will learn thesevaluable job skills while get-ting up to a $20,000 enlist-ment bonus, earning a regu-lar paycheck, and qualifyingfor tuition assistance. In-stead of paying to learnthese skills, get paid tolearn.

Af ter Basic Training,where you will learn funda-mental Soldiering skills, youwill attend approximately fiveweeks of Advanced Indi-vidual Training where you’lllearn what you need to getstarted as an Army NationalGuard Plumber.

As your skills increase,so will your responsibilities.Advanced Plumbing Spe-cialists take on more chal-lenging projects includingtraining and supervisingother Soldiers and perform-ing inspections of plumbingfacilities.

The Army National Guardhas career opportunities inevery State and four U.S.Territories with more than3,600 training locations and350,000 members. TheWeb site for the Army Na-tional Guard is www.1-800-GO-GUARD.com

NEW!Licensed

Service PlumberImmediate opening with

excellent company based inKennesaw. Full Benefits –47K to 94K Call 770-422-7586

Aaron Plumbing is seeking Atlanta’s best plumb-ing and septic talent. If you have a clean background,a current Georgia plumbing license, and the motiva-tion to be the best at what you do, please send yourresume to [email protected] or byfax at 770-945-8100. Aaron plumbing offers great op-portunity and excellent pay!


TechnicalCONTINUED from PAGE 5B

any applications for the “In-novation Award of the Year”Award. This is your chanceto make it to the finals andwin that trophy and makehistory. Who knows what willhappen when this award iswon…..cheerleaders, pepbands, maybe an interviewwith ESPN, er, I meanASPE, fame, fortune, riches.You could become more fa-mous than Steve Mastley!Get those applications in,the clock is ticking until MayMadness.

ASPE Atlanta would liketo thank Paul Conrad ofMansfield plumbing for pre-senting the Water SenseProgram in March. Thismonth in keeping with waterconservation, we will get part1 of a 2 part series in LowFlow Showerheads and Enduser perceptions. Come onout to the program thismonth and see low flowshowerhead go, well, um,head to head!

Duluth’s Real Women TestPanel. All panel membershave hands-on occupationswho know a good – or bad– product when they seeone. Signature products in-clude the Longtail T ® (thecure for “plumber’s butt”),men’sBallroom Jeans (witha comfy crotch gusset forcrouching without singingsoprano), and exclusive FireHose® Workwear (madefrom tough but soft cottoncanvas inspired by the kindthat once protected actualfire hoses). Duluth TradingCompany is located inBelleville, Wisconsin, andopened its flagship retailstore at 100 West MainStreet, Mount Horeb, Wis. inNovember 2010.


Contest

The Three P's ofSelling Upgrades

Selling options and up-grades has always been avital part of the business modelfor builders, remodelers anddesigners. With the marketslowdown, designers have thetime to give buyers more atten-tion and provide them with op-tions that will give them whatthey want most: additional valuein their home.

To sell more upgrades, fol-low the three P’s: previews,packaging and presentation.

PreviewsAccording to Lauren Avirett,

design gallery consultant for

McCar Homes in Alpharetta,Ga., a preview time, or openhouse, is a great tool becauseit gives buyers the chance tolook at the available optionsat a leisurely pace and tomake some initial decisionsbefore the selections ap-pointment. It’s also an excel-lent time for the designer togather information about thebuyer.

If you don’t have a pre-

view time, it’s important toat least get to know the cus-tomer by phone before theappointment, says GinaGullo, a veteran design cen-ter manager and co-authorof Option Selling for Profit:The Builder’s Guide to Gen-erating Design Center Rev-enue and Profit. “The designappointment, in my opinion,is very intimate. To firstmeet a customer at that timeis very awkward. Once theappointment is scheduled,call the customer. Say, ‘Ifthis is a good time, I’d liketo take about 15 minutes to CONTINUED on PAGE 14B

gather information aboutwhat’s important to you.’Then you will be more pre-pared for the appointment.”

PackagingGrouping products to-

gether into packages thatfocus on lifestyle choices,such as a chef’s kitchen ora spa bathroom, reducescustomer anxiety aboutmaking selections andmakes the design appoint-ments efficient and profit-able.

“Customers often ex-press their fears and frustra-tions about the overwhelm-

ing process of selectingeach detail for their home,”Gullo says. “If option pack-ages are appealing andpriced properly, customersactually prefer them.”

Gullo says the advan-tages of option packagesinclude:

Control over the numberof option choices.

Increased perception ofvalue in the customer’s mindbecause the packages areselected, designed and pre-sented by knowledgeableprofessionals.


Tapp Plumbing - Loganville

Tapp Plumbing, located at2121 Rock Court inLoganville, GA, is a familyowned and operated businessthat was established in 2008by Joe and Renee Park. Dueto the changing economy,Joe & Renee decided to es-tablish Tapp Plumbing aftermany years of experience inthe industry. Joe is a 2nd gen-eration of the plumbing indus-try and received his MasterPlumbers license in 1993. Joe

and Renee have worked to-gether as a team for 13 yearsnow and 98% of the time theyboth attend each job. To-gether, Joe & Renee make agreat team and enjoy work-ing alongside one another!!Tapp Plumbing was namedafter Joe & Renee’s 3 chil-dren, Tony, Austin, & PaigePark. The company servesLoganville and surroundingareas providing many ser-vices that include, Drain

Cleaning, Camera sewerlines, Thermal Imaging, Drainand Water line Replacement,Water Heater Installation,Residential and Light Com-mercial Construction, Base-ment Finishes & Remodels,and much more.

TAPP Plumbing is dedi-cated to providing their cus-tomers with outstanding cus-tomer service and the high-est quality service for all oftheir plumbing needs. In a re-

cent interview with Joe Park,he stated “The attention todetail that is provided by mywife Renee, and I at each ap-pointment offer our custom-ers a unique and pleasantservice experience- at a fair,affordable upfront price. Wetake personal pride in quality

High profit margins, be-cause of the ability to nego-tiate packaged pricing.

Reduced customer con-cern over pricing becausethey are purchasing groups,as opposed to individualitems.

PresentationProper presentation is

the finishing touch to sellingupgrades. Melissa Galt, prin-cipal of Atlanta-based MelissaGalt Interiors, says upgradepackages should be includedin the initial proposal as yourfirst choice, and presented tothe client as the best solutionfor their needs. If they wantsomething less expensive youcan give them the option ofdowngrading.

“Upgrades are harder to

workmanship and providecomplete and lasting plumb-ing solutions for any plumb-ing problem.”

For all your plumbing needs,please call Tapp Plumbing at678-618-0498. You may alsovisit them on the web atwww.tapp plumbing.com.


Upgradessell as add-ons, or when it isperceived as nickel-and-diming the client,” Galt says.“If they’re not happy with myinitial choices, I will come backto them with another pro-posal. That way, I am incharge of the project at alltimes. That’s extremely impor-tant.”

As with any conversationthat involves selling, the lan-guage you use is critical, Galtsays. “I never use the word‘budget,’” she says. “It’s beenone of the biggest factors indriving my business. A bud-get implies a limitation, a timeframe and no return on invest-ment. Instead, turn the conver-sation to an investment in thecomfort and style of the clientand show them why they de-serve a cut above. An invest-ment can happen at any time,in any amount, for any reasonand with anyone.”

Joe & Renee Park of Tapp Plumbing

steve deese, new branch ferguson enterprises host...

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