steve barnes sales & marketing
TRANSCRIPT
SALES & MARKETINGSteve Barnes
Brand Building
THE 100 TOP BRANDS The world’s most valuable brands
RANK BRAND VALUE 1 COCA-COLA $68.95 Billion 2 MICROSOFT $65.07 Billion 3 IBM $52.75 Billion 4 GE $42.40 Billion
5 NOKIA $35.04 Billion 6 INTEL $34.67 Billion 7 DISNEY $32.59 Billion 8 FORD $30.09 Billion 9 McDonald's $25.29 Billion 10 AT&T $22.83 Billion Data: Interbrand, BusinessWeekLink: www.businessweek.com/pdfs/2001/0132-toprank.pdf
Online / Mobile Marketing
mynokialink.com
Sports Marketing
Sports Marketing
Stadium Concert Tours
Music Marketing
Alliances & Sponsorships
Grassroots Marketing
Nokia Ranked #1 in all Categories
Highest Sales Margins
Sales Revenue & Units
Revenue Growth
Market Share
Share Channel Advertising
Share Retail Promotions
Share POS Space
Share Brand Recommendations
Results
Sales & Marketing Strategy
Strategic Marketing through Better Branding, Improved Trade Relationships
and Superior PromotionsBy Shawn Clark
Endorsed by American Marketing Association
Featured in
Achievement Awards
1st PlaceMarketing Effectiveness
1st PlaceVideo Production
American Marketing Association
1st PlaceBrand Recall
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