stern aspects of energy efficiency management csr, environment, marketing, cdm potentials, seed...
TRANSCRIPT
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Aspects of Energy Efficiency
Management CSR, Environment, Marketing,
CDM potentials, Seed funds
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Focus AreasSTERN is an implementing agent for TÜV Rheinland to ensure the self sustainability of the organization with
following aspects: • Energy efficiency management setup
– Identify leakages– Setup energy efficiency management and their responsibilities– Targets and policies regarding commitments for reducing the carbon footprint – Incorporate an overall monitoring plan
• Corporate social responsibility within the premises – Improve working environment of employees– Improve relationship with local authorities with continuous improvements– Security intelligence in the premises and implementations of tools
• Strategic Marketing & PR to use the reduced carbon footprint as a marketing tool– Create seed funds for CSR and Marketing activities and potential CDM projects
• Identify CDM potentials with Technology solutions• Incorporate the financial aspect for a CDM investment• Self sustainability for the Corporate company
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• Energy is a valuable raw material resource required to run a business;
• Energy is not plain overhead and part of business maintenance;
• Energy has costs and environmental impacts;
• Energy needs to be managed well in order to increase the business profitability and competitiveness and to mitigate the seriousness of these impacts;
• All organizations can save energy by applying the same sound management principles and techniques they use elsewhere in the business for key resources such as raw materials and labor;
•These management practices must include full managerial accountability for energy use. The management of energy consumption and costs eliminates waste and brings in ongoing, cumulative savings;
Setting up and running an effective energymanagement program - Basics
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• convince upper management of the value of systematic energy management in achieving the organization’s strategic objectives;
• In essence, the strategic goal of most corporations is to gain a competitive advantage by seizing external and internal opportunities so as to improve the profitability of their operations, products and sales and their marketplace position;
• Developing a successful corporate strategy requires taking into account all of the influences on the organization’s operation and integrating the various management functions into an efficiently working whole. Energy management should be one of these functions;
Strategic consideration
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• The Organization should conduct a review of its strengths, weaknesses, opportunities and threats (SWOT analysis) including various legal and environmental considerations (such as emissions, effluent, etc.); • This analysis would identify future threats to profitability, and ways to reduce costs should be sought; • Energy efficiency improvement programs become an integral part of the Corporate strategy to counter such threats;
• Those Programs will help to improve profit margins through energy savings;
• Applying good energy management practices is just as important to achieving these savings as the appropriate process technology. It should be remembered that any operational savings translate directly to bottom-line improvement, dollar for dollar;
Strategic consideration
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Setting up an effective energy management program follows proven principles of establishing any management system. These principles fit any size and type of organization.
Plan Do Check Act Improve
Energy Management
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Sign up energy efficiency
Pre audit from TÜV Rheinland
Management setup & person in charge
Energy auditreport
Action plan and time tables
CSR PR & Marketing
Environment& Suppliers
Policies, Objectives, Swot
Assign responsibilities for action plan
Action plan developed & identifications
List of priorities & Monitoring
Energy Engineers Stern Stern Stern
Energy Management Samplethe first steps
CDMAspects
Stern
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Green Marketing & PR
• Green marketing and public relations becomes a global corporate issue for their image and corporate identity
• It can positively differentiate companies from their competition • It provides an edge that delivers increased sales, visibility, customer loyalty, enhanced
company image and positive media coverage• There is a need to continue to educate not only clients but the public at large about
sustainability and its benefits• Sales men, Sales network, Sales promotion girls have to be aware about the Green campaign
and its meaning• Create a marketing strategy to establish seed funds for a CDM project or CSR aspects
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Strategic Corporate Social Responsibility & Safety• CSR are now deductable from Taxes• Improve strategic social relationship with the local government and the people living within
the area • Create a program for the people from the people• Establishment and monitoring of the social activities together with the local government • Create awareness within the employees and use it as a public relation tool to strengthen your
position within the local Government• Programs and Status Reports to be submitted to the Top management for approval and
notification• Though the marketing we create seed funds for the establishment of a trust fund
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POSITIVE COMPANY REFLECTION
Finance Controlling
Asset Management
MaintenanceControlling
TAXBenefits
Newest Technology
More Cost Efficient
Environment Maximize Asset
ReinvestmentBuying or leasing
ManagementImprovements
Transparency
Energy efficiency
Create a Positive work environment with clear guidelines and new career potentials
Quality Oriented
Strong Corporate Strategy
New Marketing and Public Relation Tools for new Market approach = Repositioning
More competitive and transparent a good basic to react fast
Measure in PROFIT
CSR issues
Working environment
Cost reduction
Energy Efficiency Impact points
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IT STARTS WITH YOUAre YOU aware ?
ECO WORLD
Financial/Asset Impact
Marketing Impact
Environmentalimpact
Social Impact
More Profits
Financial support
DevelopmentOf Methodologies
& PDD
Carbon Buyer
yes
CDM PotentialGrowth & ConservationAdvantages against Competitor
Management Impact
Impacts of Energy Efficiency & reducing carbon footprint