THE FUTURE OF RETAIL

Cap Gemini’s recent global report on the

future of retail found that consumers expect

retailers to deliver an integrated multi-

channel service – web, traditional, social

media, mobile apps and in-store kiosks.

More than half of the respondents from

both developing and mature markets

said they expect physical stores for

increasing numbers of categories will

simply become showrooms to select and

order products by 2020.

THE RETAIL LANDSCAPE AS WE

KNOW IT IS SET TO CHANGE

THE PAST – Multi-Channel Retailing (store, website, warehouse, customer-

services centre, etc.)

THE FUTURE – Omni-Channel Retailing (research and compare products

online through social media platforms, maybe go to store to touch/feel the

product, order the product via in-store on-line ordering device or via mobile

phone, use click-and-collect or FREE courier service to deliver to home/office

with FREE ‘return policy’ options via courier service, etc.)

TRANSFORMATION FROM BEING A STORE TO BEING CUSTOMER

SERVICE OFFERING

OMNI-CHANNEL RETAILING IS

HERE TO STAY

WHAT DO THE RETAILERS SAY?

Early adopters will have the tools to challenge existing processes and

models, constantly evolving and adapting to change.

94%of retailers say they believe

the customer experience of the future will be

driven by technology

69%say they already use

technology to differentiatethemselves from their

competitors

41%are already implementing

a strategy for usingtechnology to enhancecustomer experience

67%of retailers say they

like to be among the first to adopt new technology

• Lack of understanding of supply-chain efficiency, application of supply-chain

data and metrics

• Keeping up with competitors and the consumer’s need for speed and choice

• Lack of understanding / skills – cloud computing & mobile technology

• Cybercrime and credit card security

• Cost reduction and improved profit margin

• Missed opportunities for innovation

• Finding the right supply-chain partner for collaboration and innovation

THE CHALLENGES

BENEFITS YOU & YOUR CUSTOMERS WILL ENJOY

WITH BRAMHOPE AS YOUR PARTNER…

Your customers will enjoy:

• Shopping at YOUR store because you offer more than just the “limited”

products on the shelves!

• Greater choice, convenience and accessibility through our e-commerce

platforms

• Fast and easy-to-use ordering process through our e-commerce platform

• Immediate access to full range of products – more than 50 000 products

available

• Personalised & tailored shopping

• Delivery of goods ordered to doorstep

BENEFITS YOU, THE RETAILER, WILL ENJOY

WITH BRAMHOPE AS YOUR PARTNER…

You will enjoy:

• Not carrying all products in store – reducing inventory risk

• Offering the right product mix

• Reaching your customers at the point of decision

• Building your brand awareness

• Increasing retention of existing customers

• Getting your customers to try new products

• Using technology to keep customers coming back

• Offering customers something they truly want

BENEFITS YOU, THE RETAILER, WILL ENJOY

WITH BRAMHOPE AS YOUR PARTNER…continues…

You will enjoy:

• Providing your customers an expanded portfolio of products

• Building trust and credibility with customers

• Getting a better understanding of customer buying patterns

• Delivering an exceptional online experience

• Making inventory available to any store location

• Increasing sales by offering more fulfilment options

• Delivering faster and more convenient shopping

• Reducing effort when deploying mobile devices in stores

In future retail logistics,

things will not only be

different,

they will be better!

WITH BRAMHOPE AS YOUR

PARTNER…

• Do not let your customers feel that when they

walk into your store, that they are stepping back in

history!

• Give your customers more – go BEYOND THE

RACK!

… more information with explanatory videos,

interactive presentations, animated graphics and

high definition illustrations

… more choice with online product-comparison

tools via our digital catalogue in the cloud or our

customised downloadable APP

THE NEW RETAIL STORE

THE NEW RETAIL STORE

Bramhope will help you mobilise your omni-channel strategies so MOBILE

truly becomes a part of your customers’ shopping experience.

BRAMHOPE – LEADERSHIP THROUGH

INNOVATION

The future of retail technology blends

physical and virtual experiences that help

retailers do more business with the same

customers and keep them engaged with the

brand.

THE FUTURE OF RETAIL