stephen mcfeeley - nokia networks - nokia networks – the connected world and how we see it beyond...
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Presented by Informa and Ovum. Opportunities and threats for Telcos taking them beyond 2020. For more information on the event please visit: http://bit.ly/1AKUIweTRANSCRIPT
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1 © Nokia 2014
GEO LOCATION ACCURACY AS NEVER BEFORE
Stephen McFeeley Managing Director | Australia and New Zealand NOKIA NETWORKS
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2 © Nokia 2014
A BRIEF HISTORY OF MOBILE TECHNOLOGY
2020 2001 1990 1986 2010 2014
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3 © Nokia 2014
NOKIA NETWORKS
End-to-end mobile broadband and services • Programmability • Hardware to
software • Big data analytics • Virtualization and
cloud
Advanced R&D and IP for licensing and new product businesses • Enabling new customer
experiences • Sensing and materials • Connectivity and actuation
Making the map of the future the source of location intelligence • Map content assets • Location platform • Relevant, seamless
user experiences
NOKIA TECHNOLOGIES HERE
AT THE HEART OF THE CONNECTED WORLD
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4 © Nokia 2014
Nokia Networks
HERE Nokia Technologies
Net sales €2.9bn €236mn €152mn
Underlying operating profit % 13.5% 0% 64.5%
Q3 NUMBERS BY BUSINESS
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5 © Nokia 2014
IN RECENT TIMES…. Purchase of 3-D geolocation solution from NICE (3 July)
Purchase of SAC Wireless in the U.S. (2 July)
Purchase of Mesaplexx in Australia
Nokia Purchases Panasonic
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6 © Nokia 2014 Confidential
TODAY NETWORKS ARE DIFFERENT!
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7 © Nokia 2014
ADDRESSING DIFFERENT NEEDS
Confidential
Public Hot Zone Large Area Coverage Home Enterprise White Spot /
No Coverage
Outdoor
Indoor
Capacity (linked to Coverage) Capacity Coverage Coverage
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8 © Nokia 2014
SMALL CELLS Key network capacity and indoor coverage tool
Confidential
78% of traffic handled by small cells in 2020
"Small cells are essential for the future of our networks" 98%
are concerned about planning issues 49%
are concerned about backhaul 35%
look at integrating WiFi into the network 55%
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9 © Nokia 2014
TRADITIONAL NETWORK GELOCATION IS 2D
…however, the real world is not flat…
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10 © Nokia 2014
…however, the real world is not flat…
… nor is it made of squares…
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11 © Nokia 2014
0-12m
12-24m
24-36m
36-48m
48-60m
60+m
Introducing 3D monitoring …
All
… for unparalleled accuracy of network performance
ADDING THE 3RD DIMENSION
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10/31/14 12 © Nokia 2014 Confidential
• Precise geolocation in 3-D and for individual events
• Insight about traffic patterns, signal quality, dropped calls, more ...
• Analysis of trends over time provides better understanding of mobile broadband experience
• Improved efficiency: up to 80% reduction in traditional drive & walk tests
• Multivendor for 2G/3G (LTE capabilities from October 2014)
2-D Hotspot location (50M bins) 3-D Hotspot location (vertical slices)
Low Load
Reasonable Load
Medium Load
High Load
Very High Load
Example: 3-D traffic modeling
INTRODUCING 3G GEO LOCATION
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10/31/14 13 © Nokia 2014 Confidential
Layer 1
Layer 2 Layer 2
Layer 3 Layer 3
Layer 4 Layer 4
Layer 5 Layer 5
Layer 6 Layer 6
Layer 1
Events
2-4 4-5 5-6 6-8
8-10 10-14 14-19 19-43
43+
Taking the 3rd dimension into account
Traditional 2D view
SHOWING THE REAL PICTURE - PARIS
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10/31/14 14 © Nokia 2014 Confidential
Monitor a critical building section
1) Identify building with performance issues
Call drops
10-40 0-10
40-60 60-100
100+
2) Monitor a critical building section
42-60m
Events
5-6 6-8
8-10 10-11 11-14 14-21 21-25 25-36
36+
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10/31/14 15 © Nokia 2014 Confidential
Example case Modelling the critical building
42-60m
Events
5-6 6-8
8-10 10-11 11-14 14-21 21-25 25-36
36+
Call drops
10-40 0-10
40-60
60-100 100+
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10/31/14 16 © Nokia 2014 Confidential
NETWORK QUALITY – THROUGH OPTMISATION
Nokia Networks
© Nokia Solutions and Networks 2014
3D Geolocation
Summary
Three dimensional monitoring for superior network planning & optimization Improved
operational efficiency • Reduce drive and walk tests • Easily identify local problems
that have a macro effect • Effective troubleshooting with
built-in 3D RF propagation tool
• Identify antenna problems with geolocation ‘audit’
Multivendor
Improved small cell planning
Improved performance • Make the most out of
existing network infrastructure
• Simulating optimization trade off for best results
Indoor
Outdoor
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10/31/14 18 © Nokia 2014 Confidential
MANAGING THE GIGA BYTE – TRANSFORMING 5G
Confidential
10x more performance 10x more spectrum 10x more cells
= 1,000x more capacity
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10/31/14 19 © Nokia 2014 Confidential