stephen jelley patnership proposal

Stephen Jelley Racing Ltd 2009 © 370 Loughborough Road, Leicester LE4 5PR

Tel: 01509 813 491 - Mobile: +44 774 864 4576 – Email: [email protected]

Partnership Proposal


Stephen Jelley Racing Ltd 2009 © • 370 Loughborough Road, Leicester LE4 5PR • Tel: 01509 813 491 • Mobile: +44 774 864 4576 [email protected]

12

“What a fantastic day. It was great to record my first BTCC win,

but to do the double is an amazing feeling” (Stephen Jelley Rockingham – September 09)

Executive Summary

Stephen Jelley Racing is currently finalising its partnership programme for the 2010 British Touring Car Championship (BTCC). We are looking for partners to join us

and benefit from the unrivalled marketing, hospitality and experience opportunities that working with an elite athlete and the UK’s premiere and most popular racing

championship can provide.

We are very flexible as to what we can provide and there are no fixed schemes, a relationship will be bespoke to your needs so you can achieve exactly what you

want.

Ultimately it all depends on your marketing objectives and plans for 2010 in the

past Stephen has successfully been involved with organisations who have wished to:

� Generate awareness

� Increase brand name retention and reduce brand decay

� Grow brand equity

� Grow market share

� Generate goodwill



Stephen Jelley CV Nationality: British Age: 27 Hometown: Leicester

Career BTCC Statistics

Debut: 20 March 2008, Brands Hatch (BMW 320si)

Races: 60 Wins: 2 Pole positions: 1

Fastest laps: 1 Podiums: 5

Best championship result: 7th in 2009 Titles – Independent Team Champions 2009 __________________________________________________________________

DRIVING HISTORY

2009 BTCC with Team RAC - 7th overall, 2 race wins, 5 Podium finishes, 1 fastest

lap.

2 Champagne Moments (Fans favourite – Croft & Rockingham) 8th in the BMW Sports Trophy

2008 BTCC with Team RAC. 1 Pole Position GP2 Asia Series with ART.

2007 British Formula 3 Championship, 3rd overall, 2 race wins 2 Pole Positions 8

podium finishes, Raikkonen Robertson Racing 07 BRDC Spencer-Charrigton Award winner.

2006 British Formula 3 Championship, 7th overall, 5 podium finishes. Raikkonen Robertson Racing.

2005 British Formula 3 Championship, with Menu F3 Motorsport,

2004 Scholarship Formula 3, 2nd Overall, Performance Racing, .

2002-03 Formula Ford Zetecs. UK junior championship runner-up in ’02 with 2 race wins in Medina Sport-Van Diemen

2000-01 BRDC Formula Ford series.

______________________________________________________

ADDITIONAL CAREER / PERSONAL HIGHLIGHTS

Special Olympics Ambassador - Special Olympics Great Britain is a charity that provides

year-round sports training and competition to children and adults with learning disabilities.

Artist – BA Hons in Fine Art Hobbies / interests – Triathlon, Music, All sports, Cultural Holidays



British Touring Car Championship

‘Britain’s Biggest Motor Racing Championship’

The BTCC has it all: high drama, fast thrills, incredibly close competition, superb television and media coverage right here at your doorstep.

Established more than 40 years ago, the BTCC has grown into the country's biggest

motor racing show, with massive audience appeal. The current format sees a frantic three races at each of the ten meetings that make up the BTCC season, with an

exciting reverse grid system ensuring even more action.

The BTCC prides itself on ensuring that the public interacts with the championship

stars and management, truly making them feel part of the show and bringing them closer to the brands they see before them.

2009 Media Facts

� Total trackside audience – 325,000 – Approx 32,500 per round (higher than the majority of professional football and rugby clubs)

� Total UK TV Audience on ITV4 – 13,767,535 � Global Audience reach to 20 countries – potential 1.35 billion households � BTCC website – 94,000 hits / month

� Radio – 154 channels receiving over 50 hours airtime attracting 53.95 million listeners

� Additional press partnerships – The Sun, The Mirror, Auto Express, Evo, Regional Newspapers and many websites and other motorsport related

journals.

For more information on BTCC and the media please see the accompanying

BTCC Corporate Brochure

2010 Race Calendar

Apr 04 Thruxton, Hants

Apr 25 Rockingham, Northants

May 02 Brands Hatch, Kent

Jun 06 Oulton Park, Cheshire

Jun 20 Croft, North Yorks.

Aug 08 Snetterton, Norfolk

Aug 22 Silverstone, Northants

Sep 05 Knockhill, Fife

Sep 19 Donington Park, Leics.

Oct 10 Brands Hatch, Kent



Partnership - What are the options?

Branding

Car

The car is available for brand placement and is the best option if your company is looking

to increase brand awareness. Should Stephen’s team have more than one car your branding would appear equally on all

team vehicles.

Clothing

In addition to the car the drivers clothing is

highly photographed and can provides great brand awareness. The drivers spend the

majority of the day at meetings in their overalls.

Helmet

As opposed to the remainder of Stephens clothing his helmet is his offering a partner

an exclusive branding opportunity. Stephen will also be using his helmet at his ‘Scoop of

Jelley’ events

Website

Websites play a key part of marketing. As a partner we will highlight out partnership

with you via Stephens website and welcome you to link or do the same with your own.

Team Clothing

Stephen is one member of a substantial

team including Managers, Engineers, Entertaining staff, Promo girls, etc – all team members where corporate clothing

which can be branded.

Marketing / Promotional Support

Car

As a partner you will have the benefit of our

promotional race car which can be made available for exhibitions or promotions.

Stephen

In recent years Stephen has been

increasingly in demand for personal appearances. If required he can do

motivational talks or assist with hosting events.



Corporate Entertaining

The busy BTCC timetable is specifically organised to allow drivers and key team

management time to make personal appearance during the day the days racing providing that extra dimension

Hospitality

Depending on your requirements we can

host 2 – 200 people for lunches and meeting refreshments. The team awning provides a

VIP area to talk with guests and meet the drivers.

Q & A

At every meeting the teams drivers are quizzed in an exclusive question and answer session giving exclusive insight into the day

including classified tactics, car set ups and current relationship status with other

drivers.

Pit Walks

At he beginning of every race there is a Pit walk – as a VIP you and your guests will be

invited to share in this unique experience giving in insight into pre race preparations as well as the noise and atmosphere of the

crowd.

Behind the

scenes

During the day guest will have access to the garage to see how the cars are prepared and

set up. As in formula one the race can also be watched from the team garage - this is a

unique experience reserved for those with a strong nerve.

Workshop Tours

To go further behind the scenes we can organise workshop tours. These provide a great opportunity to get closer to the drivers

and the team away from the ‘hustle and bustle’ of a race meeting

Experiences

A recent example of a corporate event Stephen did for BMW

UK received the following thank you “I just wanted to say a massive thank you for yesterday. Stephen was great - really down to earth and all of the guests felt he was a

valuable addition to the day, despite some of them feeling pretty ill after the fast laps! Please could you pass on my

appreciation to him” Events Co-ordinator BMW UK



Partnership Case studies

RAC - 2009 Title sponsor

• 51% of all advertising space on all cars • Colossal brand exposure for both RAC breakdown and insurance services.

• RAC branding on drivers and team clothing • High quality hospitality at all race meetings through the season for corporate

events, including 5 star catering and grid walks. • Show car and drivers available for a diverse range of functions ranging from

work place visits to all day promotional events (contacted to 10 per year). • Competitions for RAC customers to win a day at a British Touring Car race

weekend.

• Internal incentive system for high performing employees giving staff the chance to be rewarded for hard work with a hospitality day at the touring cars

• The generous amount invested by RAC in 2009 allowed them to benefit from being associated with a winning team and raising brand awareness to

hundreds of thousands of people. • 2009 was viewed by all involved as a huge success proven by RAC continuing

to keep an association with the BTCC in 2010.

Ceravision – 2009 Sponsor – Lighting Company

• Utilised their association with Stephen and the team to launch a new internet

controlled, energy efficient warehouse lighting system.

• Ceravision used the exciting faced paced environment of the touring car workshop as a showroom for potential clients.

• Ceravision profited from having their brand on both race cars • Show car available to Ceravision through the season

• High quality hospitality at race meetings through the season for corporate events, including 5 star catering and grid walks.

stephen jelley patnership proposal

Sports

popular racing championship

british formula

performance racing

raikkonen robertson

scholarship formula

race wins

best championship result

loughborough road