http://mrbainesmediayr10.blogspot.co.uk/ STEP-BY-STEP GUIDE TO ASSIGNMENT 2 - ADVERTISING:

STEP Signed off by teacher

Evaluation? What have I learned from this step? / How will it help me make an excellent media product?

1. Choose a TV commercial and answer the following questions/complete the tasks:

i. What is the product and who are the company selling it?

Pick out 1 of each of the following. Describe it and explain its effect:

Camera shot type Camera angle Camera movement Transition/edit

ii.

iii. What are their brand values?

iv. Describe the use of diegetic / non-diegetic sound – how does it help persuade audiences to spend their money on this product?

v. Mise-en-scene – pick out aspects of setting, lighting, costume, acting, props & dialogue – describe them and explain their effectiveness.

vi. Consider the logos and the screen graphics – describe them and explain their effectiveness.

vii. Add some screengrabs.

2. Make a ppt. presentation that defines and gives picture examples ofall of the different ways to advertise – e.g. print; viral; geurrilla etc.

3. Upload this presentation to your blog

4. The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: Pathos Logos Ethos WRITE A BLOG ENTRY WITH A DEFINITION FOR EACH

5. Use the Internet to find at least one print advert from each of the three categories; pathos, logos, ethos. - Assemble the adverts in a PowerPoint

presentation, using one slide for each category. - Annotate (label) each all adverts explaining how

they fit into the category.

6. Upload this presentation to your blog

7. Choose a product or service and select 1 print advert and 1 TV advert for the same product. Make a ppt. presentation which analyses the 2 adverts - clearly headed up under the sections – Media Forms Audience Institutions Representation

[MAIN TASK – QUESTION –

Analyse two television or print or viral advertisements. How effective are they in selling their products?

(THIS IS THE MAIN TASK – WORTH 20 MARKS OUT OF

30)

8. Think about your OWN PRODUCT OR SERVICE – create a blog post explaining – details about the product; price per unit; target audience – at least 5 different advertising methods you would use to promote it.

9. Annotate 2 print adverts for a similar product.

10. Design your own logo for the product – blog it

11. Sketch a draft print advert– (magazine ad. or poster) - or a digitally created ‘mock up’ – blog it

12. Use Photoshop (or similar) to make the final print advert

13. Storyboard a 30 second commercial for your product

14. Evaluate your productions

Please refer to the help sheets for any steps where you need further guidance – and check the teacher blog regularly for updates.

DEADLINE: February 29th 2016