facebook advertising made simple: a step-by-step guide
TRANSCRIPT
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Facebook Advertising Made Simple: A Step-by-Step Guide
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Facebook Revenue in Billions
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Definition
“Wait, you can advertise on Facebook?”
If that was your initial reaction to this post’s headline, then you’re
a little late to the party. But, no worries, I’ll get you up to speed.
Since Facebook gets tons of data from their users, when they
enter it voluntarily on their profile (things like age, location and
interests), they have a good idea of what users like.
Therefore, they can serve them targeted ads that show them
products that they are likely to buy, sites they tend to like or events
they’d love to attend.
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So, remember, you can spot Facebook ads by paying attention to these 3
things
1.A “sponsored” tag, below the name of the site
2.The prompt to like the page in the top right
corner
3.A call-to-action button in the bottom right
corner
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Overview
There are 5 types of Facebook ads:
1.Inside the newsfeed on desktop
2.Inside the newsfeed on mobile
3.Right-hand sidebar on desktop
4.Audience network on mobile
5.On Instagram
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Step 1: Create a fan page
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Step 2: Create your first campaign
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Step 3: Create your ad set
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Step 4: Create your first ad
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Step 5: Create 2 more ads for A/B testing
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Step 6: Wait for 24 hours
After the new ads pass the review, turn on your ad set and let it run for a day to get some results.
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Step 7: Kill the ads that don’t work
Once you have some data on which ad works the best, turn off the other two. Run with the best performing ad until it stops working.
This might be a week, although it’s usually more in the range of 4 to 5 days.
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Step 8 [Optional]: Increase your budget
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