steel town records
DESCRIPTION
My record labelTRANSCRIPT
Steel Town RecordsAlyssa Trunzo
• The name reflects the culture of the city of Pittsburgh.• Pittsburgh was once known for the multiple steel mills in the city. Life in
the city revolved around the mills, which led to the city earning the name, the Steel City. Even years after the majority of the mills have shut down people still refer to it as a steel town; the sense of culture still remains.
• According to USPTO.gov, the name, “Steel Town Records,” is not patented or trademarked. Therefore the company name is protectable.
Brand Name
Brand Name The category the brand name
falls under is descriptive
The strength in the company’s name will refer back to the city because our target market is Pittsburgh and the surrounding areas.
The company’s main concern is that fans from outside the area will not understand the reference to the steel city, and its importance.
Logo
LogoThe shape of the logo is consistent with the
horizontal direction. It is easy to read.
Black and Gold represent the colors of Pittsburgh set by the sports team.
Red – 254Green – 228Blue - 4
Red – 0Green – 0Blue - 0
LogoThe logo is effective because it reflects the city
and the music industry.
The category of the logo is pictorial. It shows the skyline of the city.
The logo reflects the brand by showcasing a guitar amp and the skyline of Pittsburgh.
LogoThe competitor logo is Fueled by
Ramen.
Fueled by Ramen is a record label based in NYC. The company’s clientele is similar to that of my company.
The logo is conveys the concept that their main priority is promoting the records.
Logo
Glamour Kills, a clothing company, uses an inspirational logo
depicting a flying pig. This simple design
represents the belief that anything is possible, taking the expression “when pigs fly” and
pushing yourself beyond.
Corporate CultureThe company is built upon family values. The
employees and the musicians will be expected to uphold these values and treat each other with respect.
Steel Town Records encourages creative freedom.
Corporate CultureAt Steel Town Records, some of the qualities in
the company are: Hardworking Family-oriented Down-to-Earth Relaxed environment Creative atmosphere
Company CultureThe company will be located in the South Side
neighborhood of Pittsburgh, near the South Side Works.
The South Side Works neighborhood is located near the business end of Carson Street. A lot of businesses are located in this vicinity such as American Eagle Headquarters.
The company will have a relaxed working environment. The company headquarters' office will feature a lounge/game room where employees can retreat to seek creative inspiration, or simply just blow some steam.
Mission Statement
Steel Town Records, we strive to provide an innovative outlet for our
creative musicians to share their talent.
Mission Statement The statement will be viewed on the website
and in the handbook.
It is directed to both the employee and the client.
It is different and unique because it states the objectives of the company clearly.
Tagline
Small Town Vibe, Big City Sound
TaglineThe tagline is effective because it combines
important concepts that the company is trying to convey.
It speaks to the clients saying that they can be from a small town but achieve everything that someone from a big city can achieve.
The tagline is descriptive.
TaglineThe message is reinforced through the tagline
by stating that the company gives the clients all the benefits of a big city record label in the small town.
It is different from the competitors because it showcases the city Pittsburgh in the line.
The tagline is unique and to the point.
