Member Guide INDEPENDENT BUSINESS OWNERS, YOU ARE NOT ALONE

StayLocal 2015

Hi There We put together this guide to help you get the most of your StayLocal membership. Our goal is to create innovative ways to support the local businesses that make New Orleans, New Orleans. Our phones are always on, our emails are checked frequently, and our door is always open to help you out and hear your ideas for how we can make StayLocal better together. -The StayLocal Team

StayLocal  member    Heart  Sleeve  

•  Your Team •  Marketing •  Communications •  Events •  Resources •  Advocacy

What’s Inside

Charlotte Gill Program Manager

Dana Eness Executive Director

Meredith Cherney Communications Coordinator

Your Team

We are constantly putting out new initiatives that help you market and grow your business.

You won’t want to miss it!

Reach A Larger Audience Marketing

StayLocal’s Present Picks Holidays 2014 We challenged residents to do 100% of their holiday shopping locally. To help make it easy, we designed a 15 page guide of gift ideas from our members.

Reach A Larger Audience Marketing

12 Days of Nola Holidays 2014 An online campaign to boost the visibility of our B2C member businesses during the critical Holiday shopping season. Each day, we featured a set of interviews with business owners on our site.

“NOLA Know-How” Summer 2015 Over 150 locals attended our NOLA Know-How. Twenty B2B members were on hand to present their offerings so businesses know where to go to source, bank, invest, and hire local.

Reach A Larger Audience Marketing

Central City and Algiers Point Neighborhood Guides Spring and Fall 2015 Our Neighborhood Guide series fosters economic development by marketing the area’s businesses, attractions, and character to encourage residents and visitors to spend locally.

+ Read our emails carefully for new opportunities you

won’t want to miss! + Make sure your team is

receiving our emails

Reach A Larger Audience Marketing

Reach A Larger Audience

+ Share our events on social media

Help us Grow the Network

+ Mention us in posts  

+ Display your window cling

StayLocal represents you, local business owners & community partners.

Marketing

When our members talk about StayLocal and traffic is flowing both ways, everyone benefits.

Let Us Know What’s Going On Communications

We share your news through our channels to put your business in front of New Orleanians

actively seeking local businesses.

Let Us Know What’s Going On Communications

Got news? Email Meredith meredith@staylocal.org

Add us to your

mailing list meredith@staylocal.org charlotte@staylocal.org

Tag us on

Facebook, Twitter, & Pinterest @StayLocal

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Let Us Know What’s Going On

We’ve always liked you. Do you like us back?

Communications

Social Media

INTERACT à Like, share, tag, comment, repeat!

FOLLOW à We post events, workshops, speakers & promotions  

+ Facebook: Stay Local! + Twitter: @StayLocal + Instagram: @StayLocal_nola + Pinterest: StayLocal + YouTube: Coming soon

Connect at Workshops & Events Events

Our workshops and casual networking events help you connect with new ideas,

fellow entrepreneurs, and experts in the field.

Make Connections

Before + RSVP (if requested)

+ Help us spread the word

+  Invite fellow business owners

After + Fill out surveys

o  Let us know what you liked and what needs improvement.

+ Give us some ideas o  We want to organize workshops and

events you want to attend!

Where to look: social media, website, newsletter, email

Events

Make Connections Events

Did we mention StayLocal events

are FREE for members?

Access the Resources You Need Resources

Consider us your right-hand man for whatever you need. We’re constantly creating new programs and opportunities that

help members run a better business.

Get What You Need Resources

+ We bring in experts in the field + Talk with your fellow business owners + Quarterly StayLocal Member Meetings + Get some face time! Thought of a great way

to improve StayLocal? Is there a speaker you would love to see? Let us know!

Connect, Learn, Network

Get What You Need Resources

We have compiled an extensive resources page with information ranging from City forms to business classes

in Nola to great reads about localism.

Online Resources

+ Localism 101 + Government Resources for Businesses + New Orleans Business Organizations + Business News + Readings on Localism + General Business Resources + Community Partners

Get What You Need Resources

Need an accountant? Marketing expert? Advice on ____? That’s what we’re here for.

Get individualized advice. Reach out to

charlotte@staylocal.org or 504-252-1259.

We’re Here to Help.

We know a lot of people!

Get What You Need Resources

Through a partnership with Loyola University Law School's Incubator Program for recent

law school graduates launching their own solo practices, StayLocal members receive access

to affordable, "low-bono" legal services.

To participate, contact Charlotte Gill at charlotte@staylocal.org with a brief

description of your legal service needs.

“Low-Bono Legal Services”

We’re On Your Side Advocacy

We advocate for local businesses at all levels of government so you can mind the store while we work to

ensure your interests are represented.

E-Fairness Ongoing We’re a founding partner of the Louisiana Coalition for E-Fairness, which is working on sales tax fairness at the state and federal level.

On Your Side Advocacy

Local Investing Ongoing An ongoing effort to make the state’s Angel Tax Credit more conducive to local investing.

Independent Business Trends Report Annually Our annual Independent Business Trends report provides data that shows the current state of local New Orleans business.

Original Research Advocacy

Thanks for being a part of StayLocal!

We’ll talk to you soon!