staying relevant in the new domain name space - anand vora, public interest registry
TRANSCRIPT
Now…
210million
domain names have been
registered since 1985.
.asia
.biz
.info
.jobs
.name
.pro
.tel
.xxx
.in
.fr
.uk
.cn
.kr
.hk
.my
.vn
Today 210 millionDomain Names Registered Since 1985
1Billionactive users
Founded 2004
140 million
active users,
sending 340
million tweets
every day
Founded 2006
800 million users
each month, watching 4 billion hours of
video, and
72 hours of video are
uploaded every minute
Founded 2005
Do websites still matter?
Caravan Research
Question: Rank the following from most trustworthy
to least.
81% chose an
organization’s website as the
most trustworthy place.
60% of respondents chose
Twitter as the least.
Trust Most Trust Least
1000 + NEW TLDs
.Africa .Health
.Bank .Hotel
.Berlin .Irish
.Dental .Love
.Eco .London
.Earth .Money
.Food .Movie
.Film .Ngo
.Free .Poker
.Green .Radio
.Gay .Whatever
The Old Way of Doing Business
Registry
Registrar
Reseller
Registrant
Vendor
Partners
Very little visibility beyond
Registrar level
What does this mean for the channel?
» You are in the driver’s seat in terms of affecting buying behavior.
» You become the “educator.”
» Higher Visibility
» Direct interaction with Registries
» OpportunitiesRegistry
Registrar
Reseller
Registrant Vendor
Partners
What is Public Interest Registry doing to remain competitive?
» Expansion (beyond .ORG, but within our mission)
» Rebranding
» Broadening of .ORG base internationally
• Beyond nonprofit, social enterprises is a natural segment for .ORG
» Building stronger relationships
• Closer relationships with channels beyond Registrars
• Programs targeted specifically towards resellers
What to expect from PIR in the next few months..
» Preferred partner program – Registry end
» Region-specific and reseller-specific marketing tool kit
» Collateral and branding material for events
» Marketing funds in partnership with parent Registrars
Growth
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
INDIA
New Create
2011 2012 2013 (Up to
Source: PIR new create report
Brand – gTLD Unaided Awareness
46 44
33
23
18 16
13 12
7 6 6 5
-
10
20
30
40
50
60
70
80
.ORG .IN .NET .CO.IN .EDU .GOV .INFO .BIZ .CO .ASIA .US .UK
Total (n=519)
Source: PIR Internet Study