staying current with publishing technologies
DESCRIPTION
Publishing has undergone rapid change in the past decade—fueled by advances in a wide range of tools and processes that inspired new, innovative products. A prime example is the rise of electronic books, which are increasingly embraced by publishers and downloaded by consumers. James Fritz, lead content manager of Design at lynda.com, explores the latest trends in technology, how they will affect publishing, and what a business can do to keep employees up to date. This presentation will cover: • Technology changes expected in the next 12 to 18 months • How these innovations will affect the publishing industry • Resources available to business for responding to change • How online video instruction can help keep employees current For in-depth courses on lynda.com, check out: DIGITAL PUBLISHING COURSES http://www.lynda.com/Digital-Publishing-training-tutorials/1210-0.html PRINT PUBLISHING COURSES http://www.lynda.com/Print-Prepress-training-tutorials/45-0.html DESIGN COURSES http://www.lynda.com/Design-training-tutorials/40-0.htmlTRANSCRIPT
Advances in Publishing TechnologiesThe Value of Online Video Instruction
James FritzLead Content Manager, lynda.com
@jamesfritz
Current Publishing Trends
The end is nigh?
https://www.flickr.com/photos/polandmfa/10400451785/in/photolist-gR4and-gR3EWy-gR42Ye-gR3NPi-9bBT3h-fyNMM-gR3K5p-egoxvV-8FoQ7U-gR4Gza-N35C4-gR3AJL-egoaQa-gR3FJ5-51YFjb-356L8H-6HSy9d-mRnseb-9DyfM5-4oXiRF-6KjySa-5T2Hy9-gR3yUJ-4p2oFu-ezWYoN-9gXENv-5ZJtAd-7bTv1L-gR3Szz-gR3HXV-gR3WzZ-gR3Z7y-
gR44oZ-gR3UEA-gR3XxF-gR44tu-gR3L6U-gR4F6P-gR3MsQ-6ACtGq-6ESU2W-iZroe4-983Tp-8pAmR-5XvRsg-98Crg1-2MCJv-2RcqHW-4qcLfg-6sCbFS
Is Print Dead?
Consumers prefer digital over print
Jet magazine goes digital-only
SkyMall sales are falling
https://www.flickr.com/photos/eflon/3730262014/in/photolist-n4CHF2-5twxH-6FCyWj-6XFAbG-6fbztb-6QrCri-6f7phZ-msh62u-9EbbXJ-6frk7F-em1S5R-9WwqGV-6dmZJh-htDY9K-cNMmQU-3wQE7-6aapzd-oX4JC-6fbzGj-ndivov-6f7pqn-6fbzm7-9F6DKa-6fbzyW-asuHEU-fW4Rib-69u9pj-4phJBz-4W4G9i-7fwfP-afnBU6-aeuMXh-expEA-5BrTRP-
bMnaaa-a1tKri-4JTLmq-9Hd2VM-eJxTFP-7iKsfx-5YJyXf-5twxF-5twxG-5cY2q-8JBP8k-6B9BC-5hsJu-4gP5D1-5hsJv-dtuRBd/
Is Newsstand Dead?
iOS 7 redesign dead on arrival
Apps are locked in forever
Noise and confusion
http://www.robertnewman.com/are-magazine-apps-dead-a-state-of-the-art-roundtable/
Are Mag Apps
Dead?https://www.flickr.com/photos/jcubic/14091200977/in/photolist-hMtdgp-6qNNx-5ETQe-3iBH-kgKBN-ntc67Z-9ownNZ-2M5hRQ-
jhfZA-7e6iHa-7yEB9r-mA5RTP-6fkB6Q-guaciD-nuxk3a-8N3HDZ-ehZnD5-7xnYXj-61ChRT-kgKBP-4rtDd4-6fkzyJ-6UPEpK-5ZD2Jv-6AyrPP-6QwMte-6LPngM-jEgdG7-EKn4X-7cmYo-dc1Me1-6fgrgg-6fgrJn-9nRbXn-GhF1K-4sfVtZ-fKLDZo-
fKu4ga-fcSXNo-7yWW1k-6fgpsR-5z9fyw-c62NZY-dsfozv-f6EJsp-6fgknk-e1yKHP-8v9EQR-6M7G4y-fKu4dZ
Publishers seem to lack innovation
Newsstand is not being updated
Boring print replicas are uninspired
http://www.robertnewman.com/are-magazine-apps-dead-a-state-of-the-art-roundtable/
In app reviews
There is a grassroots campaign against in-app reviews
Annoying and takes you out of the experience
Aggressive and leads to bad reviews
DPS gives up on the Kindle
http://www.talkingnewmedia.com/2014/04/08/adobe-drops-support-for-android-content-viewers-on-kindle-fire-devices-in-latest-release-of-dps/
Existing apps still work
Opportunity for other systems
Other Android tablets are still supported
http://www.macrumors.com/2014/05/01/apple-tablet-market-share-1q14/
Tablet market share
http://readwrite.com/2013/04/08/teenagers-smartphones-how-theyre-changing-the-world
Smartphone usage is different than tablet usage
WHERETO START?
Distribution Methods
App vs FileNewsstandSelling vs sharing1:1 or 1:Many
Which Platforms?
Interactivity
To Code or Not to Code
SO MANYCHOICES!
Mediums available today
Interactive PDF
Interactive PDF
Easy to create/export
Replica of Print Edition
Hyperlinks & limited interactivity
1:1 Distribution
+Pros
Interactive PDF
Requires 3rd party reader apps
Lacks mass distribution
Can’t replace the desktop experience, yet
-Cons
eBook/HTML
eBook/Html Selectable text
Resizable/reflowable
Multimedia support
Distribution via multiple stores
+Pros
eBook/Html “Coding” sometimes required
Device fragmentation
Tweak for each device
Constant evolution/change
-Cons
InDesign Plug-in
InDesign Plug-in
Easy to createInDesign centricLots of interactivity Easy to get startedLots of competition
+Pros
InDesign Plug-in
Can be expensiveOften large file sizeNeed to redesign print documentsLots of competition
-Cons
Page Flip
Page Flip
Easy to createYou only need a PDFMature marketHyperlinks & videoIt has page flips!
+Pros
Page FlipLayouts may not natively fit on screens
Print-centric designs
Limited interactivity
Store within a store (visibility)
Page flips are the 21st century drop shadow
-Cons
Interactive Books
Interactive Books
Easy for kids to use
Supports animation and multimedia
Games are often included!
+Pros
Interactive Books
Varied ways of creating
Expensive
No clear winner
They don’t use InDesign!
-Cons
Online Creation
Online Creation
Like InDesign in a browser
No software to install
+Pros
Online Creation
Very early stages
Limited capability
-Cons
Digital PublishingLearn to design, create, and publish interactive PDFs, digital/interactive magazines, EPUB/Ebooks for iPads and e-readers.
Tools of the tradeInDesignAcrobatCSS+HTML EditoriPad/tablets
Digital Publishing CoursesINTERACTIVE PDFDigital Publishing Fundamentals
InDesign CC: Interactive Document Fundamentals
InDesign Insider Training: Interactive PDFs
Creating an Interactive PDF Magazine
Creating an Interactive PDF Presentation
Creating Accessible PDFs
Creating PDF Forms with InDesign
EBOOKSEPUB Fundamentals
InDesign CC: EPUB Fundamentals
Creating a Fixed-Layout EPUB
Creating an Ebook for the Kindle
InDesign for Web Design
InDesign CS6 to HTML
Distributing and Marketing Ebooks
DIGITAL MAGAZINESAdobe Digital Publishing Suite Essential Training
Adapting Print Layouts for Digital Publishing
Designing a Digital Magazine
Designing a Magazine Cover
Digital Magazine Design Trends
INSPIRATIONCreative Spark: Stacey Williams-NG
Existing course
Coming soon
Print PublishingLearn industry standard best practices for print design and print production
InDesign®Acrobat®Photoshop®Illustrator®
Tools of the trade
“Adobe, InDesign, Photoshop, Acrobat and Illustrator are registered trademarks of Adobe Systems, Inc. All other trademarks are the property of their respective owners.” That’s probably not the right language, but something to that effect.
Print Publishing CoursesCore TrainingInDesign CC Essential Training
Illustrator CC Essential Training
Photoshop CC Essential Training
Up and Running with Acrobat
InDesign Insider Training: Print PDF’s
InDesign Insider Training: Preflight and Printing
Print Production EssentialsPrint Production Fundamentals
Print Production Essentials: Digital and Variable Data Printing
Print Production Essentials: Prepress and Press Checks
Print Production Essentials: Packaging
Print Production Essentials: Embossing, Foil Stamping, and Die Cutting
Print Production Essentials: Spot Colors and Varnish
ProjectsDesigning a Book
Designing a Magazine Layout
Designing a Brochure
Designing a Business Card
Designing a Print Ad
INSPIRATIONMargo Chase, Graphic Designer
Creative Inspirations: Stefan G. Bucher, Designer, Illustrator, and Writer
Existing course
Coming soon
Design SkillsTeaching you techniques beyond software
Design SkillsFoundations of TypographyFoundations of ColorFoundations of Composition and LayoutBefore and AfterDrawing Vector GraphicsArtist at Work
Content OverviewUnderstanding the types of content that lynda.com offers our members
ToolsAdobe
AutodeskMicrosoft
Skills InspirationBusinessDesign
Creative
Creative SparkStart to Finish
Insights
ToolsUp and Running Essential TrainingFirst LookNew Features/UpdatesProjectsAdvanced Deep Dives
SkillsFoundationsFundamentalsArtist at WorkPMP CertificationHardware
InspirationCreative SparkStart to FinishInsightsDocumentaries
Learning PathsCurated learning paths built and maintained by our lynda.com content teamOffers the ability to browse at playlist centerHelps you discover where to go next
Questions?