stats and marketing report - may 2016.pdf

7/26/2019 Stats and marketing report - May 2016.pdf

1/17

I

Stats and Marketing Report( May 2016 )


2/17

MAY 2016 OVERVIEW

Official StatsMAY 2016

3,033

NEW REGISTRATIONS

6,749

COURSES PASSES

122

GLOBAL

TOP 3

COUNTRIES

AUSTRALIA

BRAZIL

UK

1,335

730

346

TOP 3

COURSES

VIKING RIVER (AUS)

VIKING OCEAN (AUS)

STAR ALLIANCE (BRA)

1,250

1,217

350

8,310

GOLD

NEW

2

19,314

SESSIONS

UNIQUE VISITORS

RETURNING

PAGEVIEWS

13,892

38.4 %

112,238

PASS RATECONVERSION RATE

AVERAGE PASSES GENERATED BY A NEW MEMBER

1.11

FACEBOOK

TWITTER

LINKEDIN

5,627 (-2)

4,867 (+15)

1,855 (+22)

SOCIAL MEDIA OTT COURSES

COURSES STARTED

81.2%PASS RATE (MAY)

78.2%PASS RATE (2016)

MAY 2016

207

21

LIVE 186

WORK IN PROGRESS

TOTAL

LAUNCHED

NOT RENEWED

DEACTIVATED

4

4

7

18

14

10

GDS P

GDS

38

NEWSLETTERS

OPENED

OPEN RATE

CTR

8,573

20.3 %

13 %

92

23.4 %

18 %

MEMBERS PARTNERS

PARTNE

AV

OPEN RATE

CTRNON UK GLOBALLYUK

1.19 1.18


3/17

MAY REGISTRATIONS 3,033


JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

1,230

1,889

1,598

2,652

3,033


4/17

REGISTRATIONS : 2014 vs 2016 vs 2016


2016

1,230

1,889

1,598

2,652

3,033

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

10,402TOTAL

10,402MAY SUBTOTAL

2016 2015 2014


5/17


MAY REGISTRATIONS BY COUNTRIES

1,335

730

346

147

124

81

52

41

24

20

1

2

3

4

5

6

7

8

9

10 POLAND

BRAZIL

UNITED KINGDOM

NEW ZEALAND

UNITED STATES

INDIA

GERMANY

SOUTH AFRICA

NETHERLANDS

AUSTRALIA

2016

UK REGISTRATIONS

NON-UK REGISTRATIONS

2,316

8,086

TOP 5 COUNTRIES BY REGISTRAT

UNITED KINGDOM

AUSTRALIA

BRAZIL

INDIA

GERMANY

2

2

1

8

6


6/17

GLOBAL BREAKDOWN


75,1211 UNITED KINGDOM

8,1522 INDIA

3,5673 AUSTRALIA

2,6424 GERMANY

2,4805 BRAZIL

1,5866 UNITED STATES

1,2697 FRANCE

1,1508 CANADA

9069 ITALY

76510 SOUTH AFRICA

64611 BELGIUM

53514 PORTUGAL

53315 UAE

52416 SPAIN

51517 IRELAND

45018 PHILIPPINES

42419 SWITZERLAND

40120 NEW ZEALAND

38321 JAPAN

36722 PAKISTAN

34623 ROMANIA

33524 MEXICO

27827 HONG KONG

24228 NIGERIA

23129 AUSTRIA

20230 TAIWAN

17431 CZECH REPUBLIC

14532 TURKEY

14033 ISRAEL

13634 NORWAY

13435 SAUDI ARABIA

12336 RUSSIA

11937 SRI LANKA

40 L

41

42 P

43

44 F

45 H

46

47

48 A

49 BA

50 E

63912 NETHERLANDS

59013 CHINA

33325 DENMARK

33126 SWEDEN

11638 KUWAIT

11339 EGYPT

Members: Gold


7/17

MARKETING DATABASE AND STATS


Marketing Active Memb

* These are the members that opened our e-shots or Newsletter at leaThe shown figures below, illustrate how many Marketing Active Members O

27,038

2,893

2,727

1,889

595

407

394

UNITED KINGDOM

AUSTRALIA

INDIA

GERMANY

ITALY

SPAIN

NETHERLANDS

827

545

2,080

98

515

216

20,029

UNITED STATES

CANADA

BRAZIL

RUSSIA

SOUTH AFRICA

JAPAN

NOT UK MEMBERS

292

419

813

NEW ZEALAND

NORDICS

FRANCE

181

376

4,762

CHINA

UAE

OTHERS

MAY 2016

MEMBERSNEWSLETTER

42,206

8,573

20.3 %

1,075

13 %

SENT

OPENED

OPEN RATE

CLICKED

CTR

PARTNERS E-SHOTS 14.7

AVG. OPEN R


8/17


AGENT STATS (since July 2015)

Student

12.8 % 87.2 %

STUDENT OR EMPLOYED ?

Employed

2,561 17,509

Home

16.5 % 83.5 %

HOME OR OFFICE BASED ?

Office

3,220 16,354

0

1

2-5

6+

39.8 %

34.1 %

17.3 %

8.8 %

2015

ON AVARAGE,COURSES DOES

MEMBER 16.6 %

13.4 %

8.9 %

8.7 %

8.1 %

7.2 %6.8 %

5.0 %

3.2 %LUXURY TRAVEL

OTHER

INDEPENDENT - LEISURE

MULTI NATIONAL - LEISURE

SPECIALIST TRAVEL

OTA

MULTI NATIONAL - BUSINESSINDEPENDENT - BUSINESS

AIRLINE

1.6 %

0.8 %

0.4 %

M.I.C.E

ACCOMMODATION

CRUISE

19.4 %TOUR OPERATOR

TYPE OF JOB


9/17

MAY COURSES PASSES 6,749



2,922

7,254

4,767

6,5906,749


10/17

COURSE PASSES : 2014 vs 2016 vs 2016


2016 2015 2014

2016

2,922

7,254

4,767

6,590

6,749

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

28,282TOTAL

28,282MAY SUBTOTAL


11/17


1,217

350

219

157

138

133

110

98

93

2

3

4

5

6

7

8

9

10 SOUTH AFRICAN AIRWAYS

VIKING OCEAN (AUS)

STAR ALLIANCE (BRA)

EMIRATES

GERMANY

AIR MAURITIUS

GARUDA INDONESIA

GREAT SOUTHERN RAIL

DAYTONA BEACH

2016 TOP TEN

86

86

81

81

73

11

12

13

14

15

ATLANTIS THE PALM

EUROCAMP

DOMINICA (UK)

AIR CANADA

VIKING OCEAN (UK)

1

2

3

4

5

6

7

8

9

10 AIR MAURITIUS

VIKING RIVER (AUS)

VIKING RIVER (AUS)

STAR ALLIANCE (BRA)

EMIRATES

CATHAY PACIFIC

ATLANTIS THE PALM

AMERICAN AIRLINES

SOUTH AFRICAN AIRWAYS

BRITISH AIRWAYS - NAP

Courses taken by:

NEW MEMBERS* :RETURNING MEMBERS :

3,606

3,143 4

*Members regi

MAY TOP 15 COURSES BY PASSES

1,2501 VIKING RIVER (AUS)


12/17


MAY NON UK WEBSITES STATS

15

135

12

4

12

24

81

1,335

7UAE

FRANCE

U.S/CANADA

NORDICS

SPAIN

ITALY

NETHERLANDS

INDIA

AUSTRALIA

1

730BRAZIL

PORTUGAL

52GERMANY

MAY

REGISTRATIONS

32

299

23

17

13

30

229

2,508

14

1

378

112

MAY

PASSES

*Number of Pas

346UNITED KINGDOM 2,555

1.1

1.1

UK CONVERS

NON UK CONVE

Offi i l S


13/17

OTT COURSES


LIVE COURSES

186

WORK IN PROGRESS

21

TOTAL

207

UK FRANCE GERMANY US & CANADA

8910126

INDIA AUSTRALIA UAE NETHERLAND

4452

NORDICS

7

BRAZIL

1

SPAIN

P

MAY

2016

LAUNCHED NOT RENEWED

4 4

DEAC

18 14

Offi i l St t


14/17

MAY SESSIONS 19,314



21,434

38

38

64

MAY RETURNING VISITORS

2016 RETURNING VISITORS

2016 UNIQUE VISITORS

477,2016 PAGE VIEWS

OVERVIEW

UNIQUE VISITORS: 13,892

23,661

14,157

17,922

19,314

Offi i l St t


15/17

WEBSITE SESSIONS : 2016 vs 2015


2016 2015

2

21

23

14

17

19

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

96TOTAL

9MAY SUBTOTAL

47PAGEVIEWS

3RETURNING USERS

Offi i l St t


16/17

SOCIAL MEDIA


+22

1,855

+ 15

4,867

- 2

5,627

MAY 2016 MAY 2016 MAY 2016

THOW OTT CAN HE

Video has b

13

TIM

Official Stats


17/17

GDS


38 0

GDS SKILLS

269 9

38

278

PURCHASES IN MAY

GDS SKILLSPURCHASES IN 2016

122

72

70

2

9

AMADEUS

SABRE

GALILEO

WORLDSPAN

IATA

PURCHASES MADE THROUGH :

225 53

WEBSITE RESELLERS

201

Amadeus Introduction

Galileo Introduction

Amadeus 3m Extension

Galileo Expert

Amadeus Expert

Sabre Introduction

stats and marketing report - may 2016.pdf

Documents