statistical data on tourism in ljubljana from 2001 to 2010
DESCRIPTION
Statistics on the numbers of visits to Ljubljana's Tourist Information Centres, of tourists taking guided city tours, of arrivals and overnights in Ljubljana, the capital of Slovenia.TRANSCRIPT
Ljubljana TourismCompany Profile
Ljubljana Tourism (public service enterprise)Founded by: Municipality of Ljubljana
Established: 2 April 2001Registration number:1622935
VAT number: SI85321389Bank account: IBAN: SI56012616030365162, BIC/SWIFT code:
BSLJSI2X Banka Slovenije, Slovenska cesta 35, Ljubljana.
Last updated: October 2011
MAIN OBJECTIVESLjubljana Tourism
• image building of Ljubljana’s identity as a Central European capital and an attractive tourist destination.
• development of a highly structured tourist offer bearing a positive impact on the quality of life of the local residents and being attractive to foreign visitors as well.
• establishment of conditions providing the possibility to generate a stable income to suppliers of tourism and tourism-related services.
• integration of all services /products /activities, directly and indirectly related to tourism, into the development and promotion of the local tourist offer.
FIELDS OF ACTIVITY Ljubljana Tourism
• Event activities• Convention Bureau• Marketing and sales promotion• Public Relations• Promotional material production• Tourism service quality development and control• Information and agency services• Tourism portal
EVENT ACTIVITIES
KEY TASKS
• developing and implementing the policy related to events held in public areas of the Municipality of Ljubljana
• establishing and maintaining relations with Ljubljana's event providers
• planning and organizing of events in Ljubljana• collaborating with tourism societies operating in Ljubljana• developing and organizing of public tenders for tourist
events co-funded by the Municipality of Ljubljana
CONTACT: Mojca Blatnik, Manager of the Event Department Tel.: +386 (0)1 306 45 91, el-mail: [email protected]
CONVENTION BUREAU
KEY TASKS
• marketing and promoting of Ljubljana as a business travel destination covering association meetings, corporate events, incentives and exhibitions (participating in the meetings industry trade shows and workshops, communicating with specialised media, etc.)
• co-ordinating of the key local suppliers in the meetings industry segment
• collecting and disseminating of information on the business tourism supply and demand (information, RfP, etc.)
• supporting of bids for international congresses• co-ordinating and co-organizing of site inspections and familiarisation
trips• collaborating with national and international associations and the
Slovenian Tourist Board in the field of the meetings industry promotion & marketing
CONTACT: Tatjana Radovič, Congress Manager Tel.: +386 (0)1 306 45 84, e-mail: [email protected]
MARKETING AND SALES PROMOTION
KEY TASKS
• sales promotion of Ljubljana’s tourism offering• collaboration with tour operators, travel agencies, and national,
foreign and international associations, organizations and institutions• planning and organizing of related study tours• co-ordinating and organizing of Ljubljana’s participation in travel
trade shows, fairs and other presentations• planning and distributing of the Ljubljana Tourism’s materials to all
the bodies who can contribute to the promotion of the city in Slovenia and abroad
CONTACT: Verica Leskovar, Maganer of the Promotion and Marketing Department Tel.: +386 (0)1 306 45 89, E-mail: [email protected]
PUBLIC RELATIONS
KEY TASKS
• planning and executing of PR and advertising activities
• disseminating of information on Ljubljana’s tourism offering to all target audiences
• organizing of study tours and press trips• press clipping• providing support to the Ljubljana Tourism’s trade
fair and other event activities
CONTACT: Petra Stušek, Manager of the Public Relations Department
Tel.: +386(0)1 306 45 85, E-mail: [email protected]
PROMOTIAL MATERIAL PRODUCTION
KEY TASKS
• preparing of the contents for various tourism publications and other promotional vehicles
• defining of criteria for public tenders for the design, production and printing of tourism publications and production of other promotional materials
• organizing of the production of printed and other promotional materials
CONTACT: Janja Romih Kulenović, Manager of the Promotional Material Production Department Tel.: +386 (0)1 306 45 78, el-mail : [email protected]
TOURISM SERVICE QUALITY DEVELOPMENTKEY TASKS
• co-ordinating of activities to enhance the development and upkeep of Ljubljana’s tourist infrastructure
• assessing of the quality level and suitability of the city's tourism offering (questionnaires, surveys)
• preparing of proposals for new tourism packages and events• developing and executing of campaigns aimed at the
beautification of Ljubljana• improving of the signpost system and marking of Ljubljana's
tourist infrastructure properties• developing of the “Ljubljana Tourism Quality Selection”
trademark
CONTACT: Viktorija Bole Grašič, Manager of the Department of the Tourism Service Quality Development
Tel.: +386(0)1 306 45 86, E-mail: [email protected]
TOURISM PORTAL
KEY TASKS
• tourism portal managing, administration and content editing
• managing and administration of Ljubljana Tourism's other electronic media
• preparing and updating of the information published through the Ljubljana Tourism's electronic media
• selling of advertising space in the Ljubljana Tourism's electronic and print media
• administration of the information system at all the Ljubljana Tourism's information points
CONTACT: Uroš Črnigoj, Manager of the Tourism Portal Department Tel.: +386 (0)1 306 45 87, E-mail: [email protected]
INFORMATION AND AGENCY SERVICE
KEY TASKS• organizing of the work of Ljubljana's Tourist Information Centres• managing of the tourist information, reservation and booking system• collecting of the residents of Ljubljana's complaints and initiatives related to
the quality and range of tourism services• selling of tourism services and products not intended for free distribution
(souvenirs, tourist literature, promotional products, etc.)• collaborating with Ljubljana's tourism service providers• managing of the Ljubljana Card tourist card project• managing of the Slovenian Tourist Information Centre's programme
activities• keeping statistical records of the number of visitors to Ljubljana's Tourist
Information Centres• managing and organizing of tourist guide services• collaborating in the development of tailor-made sightseeing packages• quality controling of the work of Ljubljana's tourist guides and
implementation of the ordinance regulating tourist guide services
CONTACT: Majda Pleskovič, Manager of the Information and Agency Service Department
Tel.: +386 (0)1 306 12 44, e-mail: [email protected]
Number of visitors in the TIC’s Source: Ljubljana Tourism
150.804
186.778219.167
233.991
280.029 278.467
228.691
253.025
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
2003 2004 2005 2006 2007 2008 2009 2010
Number of guided city tours on request
Source: Ljubljana Tourism
1.041
1.290
1.552
1.7841.856
2.075
1.4851.633
0
200
400
600
800
1.000
1.200
1.400
1.600
1.800
2.000
2.200
2003 2004 2005 2006 2007 2008 2009 2010
Number of arrivals in Ljubljana overnight statistics
Source: Statistical Office of the Republic of Slovenia
214.442
264.660
313.493
350.570377.945 375.666 360.635
392.159
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
400.000
450.000
2003 2004 2005 2006 2007 2008 2009 2010
Number of overnight stays in Ljubljana
Source: Statistical office of the Republic of Slovenia
437.321
505.030
565.649
635.701
719.934 740.602681.458
736.844
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
800.000
2003 2004 2005 2006 2007 2008 2009 2010
CONTACT US
Ljubljana Tourism, Krekov trg 10, SI-1000 Ljubljana Telephone: +386 (0)1 306 45 83 Fax: +386 (0)1 306 45 94 E-mail: [email protected] Website: www.visitljubljana.si Managing director: Barbara Vajda, tel.: +386 (0)1 306 45
82 E-mail: [email protected]
Business Secretary: Katja Hrvatin Rakar, tel.: +386 (0)1 306 45 83
E-mail: [email protected]
TOURIST INFORMATION CENTRES
• TIC Stritarjeva ulica, 1000 Ljubljana Telephones: 01 306 12 15, 306 12 29, 306 12 30, 306 12 35 Fax 01 306 12 04; e-mail: [email protected] Website: www.visitljubljana.si Tourist guide service: Alenka Štular, Tourist Guide Service
Administrator Tel.: +386 (0)1 306 12 30, e-mail: [email protected]
• TIC Railway Station Ljubljana, Trg OF 6, 1000 Ljubljana Telephone: +386 (0)1 433 94 75 Fax: +386 (0)1 430 05 51; e-mail: [email protected] Website: www.visitljubljana.si
• STIC Krekov trg 10, 1000 Ljubljana Telephones: +386 (0)1 306 45 75, 306 45 76 Fax: +386 (0)1 306 45 80; e-mail: [email protected] Website: www.visitljubljana.si