Aravali Institute of ManagementJodhpur

Business Plan

To launch a Stationery Store in Jodhpur

Presented By:Anuj Jain

PGP IIRoll No. 7

Executive Summary

Stationery Zone is a new retail stationery store that will cater all the requirement of people under one roof in Jodhpur, Rajasthan. As our name suggests our focus is on stationery supplies which includes college books & study material, magazines, specialized paper, preprinted invitations, greeting cards, pens, and other miscellaneous stationery items and small office supplies. The business will have the ability to specialize order any type of stationery on behalf of customers including custom printed letterhead paper and business cards

Our focus is to position ourselves as the top retail stationery store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub for providing the entire stationery item to the mass population

Stationery Zone will be located at Hotel Sunrise, Paota. Stationery Zone will centralize itself directly in position to the residential location. We believe that this is critical to our initial success and long-term growth.

Stationery Zone

Objectives

To create a shopping environment that caters to the stationery needs of the different section of the society.

To earn 80% market share and become the number one stationery store in Jodhpur.

To have a large customer base by the end of the first operating year To receive a 50% profit margin within the first year.

Vision

To evolve into giant retail stationery store focused on customer needs and customization.

Mission

The Stationery Store’s mission is to provide customers with an outstanding array of stationery supplies while concurrently offering an extensive line of stationary customization services for events and businesses within the target market.

Keys to Success

In order to succeed in the western wear apparel industry Jubilant Western Wear must: Carry an assortment of stationery supplies to fit the more ample frames of their

customer Provide customers with top notch personalized customer service in an atmosphere of

hospitality Advertise and promote in areas where the target customer base is available. Continuously review our inventory and sales and adjust our inventory levels

accordingly.

List of Stationery Items available at Stationery Zone

Plastic/PVC File & Folders

Transparent Punch Folders (different size & quality) "L" Folder (transparent / non transparent)

One Side Transparent File (A4 & FS size) Folder File / Plastic Folder

Patti File (No punching requires to file) Folder File (with chain) (6F, 12F, 18F, 24F, 36F)

General ProductsNotice Board :- White Board / Black Board / Velvet Board

Black Board (Calendar Style hanging / folded)

Black Board / White Board Duster / Magnetic Duster

Tissue Napkin / Tissue Paper Roll

Push / Pull Stickers

Name Plate : Acrylic / Metal / Engraved / Emboss

Name Batch : Acrylic / Metal / Engraved / Emboss

Table Ring

Magnifying Glass / Sheet

Magnetic Compass (hoka yantra / disha suchak yantra - for vastu direction)

Measure Tape (height, width, length measurement)

Scotch Tape - invisible tape

Glue Gun Machine (with free glue stick)

Clip Board / Exam Board (simple, polished, pvc, acrylic, sunmica, steel)

Drawing Board - wooden

Office Bag

Key Pouch

All Leading Brand Pen, Refill

Xerox Paper / Print out paper

Office Stationeries

Digital DiarySketch Pens (color shade= 6, 12, 18, 24, 36, 48)

Gift Pen Set Scissor 

Golden Pen StandPost IT (for Quick Notes/Instructions)

Piano Folder Cutters (very sharp)

Ball Pens (Rs.2 onwards) / Ball Pen Refills

Full Scape Paper (ruled or plain paper)

PencilScotch Tape (invisible tape, do not leave gum mark)

Pencil Rubber / Ink Rubber Touch & Go (ink remover)

Fevistick (Gum Stick) Visiting Card Album

Gum Bottle Visiting Card Case

Stamp Pad (Ink color= violet, black, red, green) Writing Pad

Stapler (machine) 

Sticker Label (different colors, size, shape/ pre-printed/plain - with border)

Stapler Pin Remover

Envelopes (white, brown, printed, cloth and/ with window in different Size)

Punching Machine  Typing Machine Ribbon

Paper Weight Box File / Voucher File 

Fax Paper Roll Spring File 

Typing Carbon, Double Side Carbon Pencil Sharpener 

Writing Carbon Pen Stand 

Marker Pen Duster

Packing Material

Rubber Band (regular, nylon, black in different Size)Marking Ink for: Goni, plastic bag, Paper box, Wood box, Cartoon, Metal etc.

Brown Cello Tape (in different size & length) Marking Ink - Metal Marking InkDisco Cello Tape for Decoration (in different size & length) Marking Pen : silver, gold, green, red, blue, back ink

Masking TapeFevicol Tube/Bottle - MR (10gm, 20gm, 50gm, 100gm, 150gm, 200gm, 250gm, 500gm, 1kg)

Electric Tape / Wire TapeBrown Paper / Pink Paper / Design Paper / Transparent Foil Paper / Metallic Paper etc.

Double Side Tape / Foram Tape Paper Tape Brown paper with pre-gum

Professional Degree/Course Books

Engineering Syllabus Books

Polytechnic College Books

Computer Degree Course Books

Bsc. IT Books

M.C.A. Books

Medical BooksM.H.C.E.T for Medical & Engineering Exam

AITBS

Diploma

Chartered Accountancy (CA) Books

I.C.W.A. Books

Scanner

Law Books

AIEEE Books

IIT Books

CET Books 

MBA Books 

Flash Cards 

MCEE Books 

Hotel Management

Engineering Mathematics

D.Ed. Books

IAS Books

Competitive Exam GK

CBSE/ RBSE Books

CBSE Exams Question BanksCollege Books for Arts, Science & Commerce recommended by JNVU

Computer Stationery, Printer Ink & ConsumablesComputer Paper

Size:        6 inch, 80 columns (10'x12') & 128 columns (15'x12')Quality:    60gsm, 70gsm, 80gsm, ledger, executive bond

Copy:       I part / II part / III part

Computer File (15x12 & 10x12) (80 columns & 120 columns)Computer Sticker Sheets (Ready to print and use - in different size)Inkjet Cartridges : HP, EPSON, Canon, Brother, Samsung (color/black)

Laser Printer: Toner Cartridges

Inkjet Cartridge Refilling & Ink Toner Refilling

Key Board (Logitech, Microsoft, Samsung, iball etc.)

Mouse / Laptop Mouse (Logitech, Microsof, Samsung, iball etc.)

Pen Drive (Transcend, Kingston, iBall etc.)

Blank DVD / DVD RW (Moser Bare, Sony, Samsung, Imation etc.)Blank CD / CD RW (Moser Bare, Sony, Samsung, Imation etc.)

CD/DVD Drive Head CleanerData Cartridge

Floppy, ZIP DrivePower cable, Printer cable

Mouse and Keyboard converter (port converter)

Connectors / USB Connectors

Computer System Safety : Spike GuardPrinter LegsCD / DVD storage Box / Folders / WalletCD / DVD courier EnvelopesComputer Speakers (2.1ch, 5.1ch, 6.1ch etc)

Computer Headphone / Earphone with MickAntiglare ScreenPapers : Glossy Paer, Coated Paper, Photo Paper, OHP Sheets

Location Analysis

Location

Secondary Business District

Hotel Sunrise , Paota

Rent Rs 15000 per month

Area - 950 sq ft.

Factors Affecting the selection of Market and Trade Area

Demographics

Total size and density: Density of people living at Paota and near by area is high which is favorable for stationery market.

Age distribution: Mostly prone to students. Nearness to schools, educational institutes & colleges i.e. J. N.V.U. & K.N. college

Average level of education: Level of education is high and standard of living is also high which a favorable factor for our store as it will increase the demand for stationery.

Competition

Number and size of the competitors: There are only 2 major competitors i.e. Second Hand Book Depot & Book World and rest competition is from small stationery stores.

Economic Base

Total and per capita disposable income: Parents focusing on higher education & disposable income is also high

Growth forecasts: It is also high as there is boom in education sector and there is continuous demand of stationery

Economic and seasonal fluctuations: Would not affect stationery business

Access to credit and financial facilities: Easy availably of credit as sound banking structure is available in Jodhpur

Legal Requirements for registration of Retail Stationery Store

Store Layout & Design

Reasons for above type of Layout

Easy to locate stationery Fully spacious & customers can easily navigate Draw customers around the store Store front is another important factor, it should be inviting and it should have

good lighting and other facilities in total it should entice potential customers into the store. So we will focus on that as well

Enhance the image of our outlet It ensures optimum utilization of space Reduce the product search time for consumer Ensures effective & desired presentation of stationery Influence the service quality experience

Cash CounterProfessional Course Books

Office stationeries

General Products

Computer Stationery, Printer Ink & Consumables

Plastic/PVC File & Folders

Packing Material & Boutique stationery

Entry& Exit

Stationery Zone & Financing Summary

Required Funds - At initial stage, the Stationery Zone requires INR 25, 00,000 of debt funds. Below is a breakdown of how these funds will be used:

Projected Startup Cost INR

Working capital 5,00,000

Legal Requirements 20,000

Lease Hold Improvements 75,000

Opening Supplies 20,000

Company Vehicle 1,50,000

Marketing Budget 77,704

Security Deposits 5000

Miscellaneous & Unforeseen Cost 10,000

Total Start up Cost 8,57,704

Marketing Plan

Stationery Zone intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Company.

Marketing Strategies

Establish contacts with various educational institutes & Government & Private offices in the local market.

Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, electronic advertisements & hoardings.

Develop an online presence by developing a website and placing the Company’s name and contact information with online directories

Advertising Expenditure

Print media RsIn newspaper of sunday last page  Rajasthan Patrika  Advertisement size (8*8)sq cm  Cost (Rs 235*64sq cm) 15040Add 60% premium 9024  24064   Dainik Bhaskar  Advertisement size (8*8)sq cm  Cost (Rs 225*64sq cm) 14400Add 60% premium 8640  23040   Total amount to be spent on print media 47104

Electronic media Rs

FM channels  Rs 7*20 seconds*10 times per day for 1 month 1400

   

Local TV channels  

30 seconds advertisement to be repeated15 times a day for 1 month 6700

   Total amount to be spent on electronic media 8100

Outdoor Advertising media Rs

Hoardings  

Advertisement size (10*10) sq m  Cost (Rs 45*100sq m) * 5 hoardings for 1 month 22500Total amount to be spent on hoardings 22500

Total expenditure on advertisement Rs

Print Media 47104

Electronic media 8100

Hoardings 22500

Grand Total 77704

Organizational Chart & Personnel Summary

Number of PersonnelYear 1 2 3Owner 1 1 1Accountant 1 1 1Marketing Executive 1 1 1Sales Executive 2 2 2Helpers 3 3 3Total 8 8 8

Personnel Plan YearlyYear 1 2 3Owner 1,80,000 1,80,000 1,80,000Accountant 60,000 60,000 60.000Marketing Executive 84,000 84,000 84,000Sales Executive 1,44,000 1,44,000 1,44,000Helpers 1,26,000 1,26,000 1,26,000Total 5,94,000 5,94,000 5,94,000

Personal Expenses Break Down

31%

10%14%

24%

21%Ow ner

Accountant

Marketing Executive

Sales Executive

Helpers

Owner/Manager

Administrative Staff

Accounting

Sales & Marketing

Operational Staff

Sales Executive

Helpers

Strategic direction

SWOT AnalysisThis is a summary of the business's most important strengths, weaknesses, opportunities and threats.

Strengths Excellent quality product. All stationery products under

one roof. Fully spacious & customers

can easily navigate Well trained sales persons Within reach of people Near educational institutes &

universities

Weaknesses New Player Credibility problem may

affect initial sales Customer Loyalty Underdeveloped Supply

Chain Lack of adequate utilities

Opportunities Enormous market for the

Stationery Business Growth of educational

institutes & universities Demand of boutique

stationeries

Threats Competition from Second

Hand Book Depot & Book World Increase in interest Rates Increase in supplier prices Inflation

Financial Plan

Underlying Assumptions Stationery Zone will have an annual revenue growth rate of 16% per year. The Owner will acquire INR 25,00,000 of debt funds to develop the business. The loan will have a 10 year term with a 9% interest rate

Sources of Funds

Sources of Funds RsOwners Capital 15,00,000Loan from bank 25,00,000Total Financing 40,00,000