personal identity & stationery - fedex · commercial and residential solutions personal...

Personal Identity & Stationery •Business Cards

•Email Signatures

• Phone/Voicemail

•LinkedIn® Profile

•Stationery and Correspondence

Commercial & Residential Solutions

Version 2.0 – November 2016

Joanna Thompson | Director of Marketing Communications and BrandEmerson Commercial & Residential Solutions | 1675 West Campbell Road | Sidney | OH | 45365 | USAT +1 937 494 7953 | M +1 937 710 5125Connect with us | Facebook | Twitter | YouTube | Climate Conversations Blog

(if legally applicable)

Emerson employee

EXTERNALPERSONAL

Business card eMail

Letterhead LinkedIn pageeBlast

Press release

Emerson web page

Emerson collateral

Emerson customer

Overview

Our identifi cation as an employee and business within Emerson often has a bigger impact on our brand impression than we may think – such as how we introduce ourselves, how our business card reads, or how we sign off an email. These are all powerful representations of who we are and the company we represent.

Emerson’s strategic restructuring has required us to reassess how we approach personal identity and stationery. During this process we asked ourselves a range of questions that are addressed by these guidelines:

• Now that we are part of the new, larger Commercial & Residential Solutions business platform, how do we highlight that and help the outside world understand who we are?

• How should we handle the legal entity names that will continue to exist (i.e., Emerson Climate Technologies, Inc.)?

• What role should product brands play in these communications?

Resetting the identity standards offers an important opportunity to reinforce the Emerson brand, its relationship to our businesses and offerings, and our technology/industry expertise. Regardless of which product lines each of us makes, markets, sells, or supports, we all work for the same company, and our new identity guidelines have been designed to convey that message clearly and consistently.

Commercial and Residential Solutions Personal Identity Guidelines

2

Our Identity

Identity is about more than just business cards or stationery. It cuts across a variety of touchpoints, including how we identify ourselves on social

media and how we present the organization on our website. Keep in mind that all of

these touchpoints are interrelated when it comes to the total customer experience.

NameTitleArea of Responsibility

Legal Entity (if legally applicable)Address City, State/Province ZipCountry (Optional)

T 123 456 7890M 123 456 [email protected]

NameTitleSpecialty Divsion, Inc.

Emerson Commercial & Residential SolutionsLegal Entity (if legally applicable)Address City, State/Province ZipCountry (optional)



Specialty Divsion, Inc.Legal Entity (if legally applicable)Address City, State/Province ZipCountry (optional)


Introduction and Formatting 3

Our Business Cards

Our business cards are designed to answer a few key questions when we meet with customers and other new contacts.

•Where do you work?•What do you do?•How can I reach you?

While the top portion of your business card can identify your area of responsibility or highlight a product line, the Emerson logo is the only graphic that can appear in the upper left corner. Similarly, all employee business cards will list Emerson Commercial & Residential Solutions as the business platform.

The area of responsibility will vary across each business and for employees. This line shows where you apply your expertise and helps customers understand how your role is different from others in the organization who have the same title or experience. It could be your organization name, a market or geographic focus, a brand, product category descriptor or something similar. See examples of how to use the Area of Responsibility on page 4.

It is not necessary to order new business cards until you’ve gone through your existing supply. Business executives, sales managers and other employees who interact heavily with customers and industry partners may be the exception of this, but as a general rule we want to manage costs and do what is smart for the business. We do encourage you to move ahead with updates to your email signature and LinkedIn profi le so they reference Emerson Commercial & Residential Solutions.

Emerson Commercial & Residential Solutions

New card design focuses on One Emerson organization and the expertise you provide


For consistency, be sure to use initial caps when formatting email addresses

Country is optional and typically not used unless you will be giving cards to people from outside your own country.

*Website address is not shown here but can be included. The recom-mended address is Emerson.com or the country equivalent. This would appear as the last line of the address.

Cards will only carry these consumer-facing signature brands going forward: InSinkErator, RIDGID and Sensi

The Emerson logo and our platform name are fi xed elements on the card. See

1

1

The Area of Responsibility is a new fi eld that highlights your focus and expertise within the platform. See

2

2

DON’T make the Area of Responsibilityline look like a legal entity name.

DON’T replace Emerson Commercial & Residential Solutions with your business unit name.

4Defining Your Area of Responsibility

Our Business CardsCommercial and Residential Solutions Personal Identity Guidelines

As mentioned on page 3, the area of responsibility shows where you apply your expertise and this will vary by employee and business or region. In many cases, this line may use a descriptive organizational name such as “Air Conditioning” or “Retail Solutions.” But it should not include words that make it look like the name of a group or legal entity, such as “Finance Department” or “Vilter Manufacturing LLC.”

If your work focuses on a particular market, application, technology or product brand, or if you deliver a specific skill or expertise that is not already explained in your title, this can be highlighted by your area of responsibility (“Director of Sales, Food Retail Solutions”).

It is not necessary to include trademark symbols when product brands are used (“Customer Service Manager, Sensi” or “Director of Product Planning, InSinkErator”).

The examples at right illustrate just a few of the ways of showing the title and area of responsibility on your business card. You may also be able to determine your area of responsibility by looking at people with similar jobs as yours across the organization. But using consistent descriptions across an organization is less important than making it easy for customers to understand how you can help them.

Keep in mind, you are not limited to the examples shown here. If you have questions, talk to your marketing communications or human resources lead, or contact someone on the Commercial & Residential Solutions marketing team for guidance.

Here are a few different ways to indicate your role and area of responsibility:

The area of responsibility can describe your focus on a technology, vertical market, discipline, country/region or program.

Vice President of EngineeringHermetic Motors

Manager, Modulation SolutionsCommercial Air Conditioning

Training SpecialistEducational Services

Residential Market LeaderThe Helix Innovation Center

Director, MarketingPartner Plus Program

It can also cover multiple product lines.

Market AnalystCeiling Fans & Lighting

Application EngineerValves & System Protectors

You can omit the area of responsibility if your work spans all of Commercial & Residential Solutions.

Chief Financial Officer

Digital Content Manager

Your area of responsibility may use the same wording as an organization name if it describes your role.

PresidentRetail Solutions

Director, ITRefrigeration

Using brands on cards is acceptable when it best clarifies the area of responsibility.

Vice President OEM SalesWhite-Rodgers

Global Director, Brand ManagementRIDGID

Product ManagerCopeland

Director of Global AutomationFusite

Vice President, Enterprise SoftwareProAct Services

5

NameNortheast Sales DirectorFood Waste Disposers

Emerson Commercial & Residential Solutions4700 - 21st StreetRacine, WI 53406


Defining Your Area of Responsibility cont.


A country or region can also be part of the area of responsibility if it helps to define your expertise, and again, providing it is not redundant with your title.

Technical Sales ManagerUK, Ireland and Norden

Note: When using MEA in your area of re-sponsibility, it should be used in the following manner: Middle East / Africa (with a space before and after the “/”).

DON’T make the information so general that customers can’t tell what you do – for example, by omitting your area of responsibility.

Director, Product Planning

DON’T use your legal entity name in the area of responsibility field.

Vice President, Sales & Marketing Therm-O-Disc Inc.

When using a consumer product logo on your card, you may opt to leave the brand name off to avoid redundancy.

Climate Technologies works especially well when defining area of responsibility in the world regions.

Vice President, Commercial AC AsiaClimate Technologies

Note: Since we are phasing out the Emerson Climate Technologies product brand, it is important to only use the words “Climate Technologies” as a descriptive or organizing name.

People within the same organization may use different wording to make sure their area of responsibility is clear and accurate.

Product Manager, Expansion ValvesWhite-Rodgers

Product LeaderWater Heater Valves

NameGlobal Brand ManagerRIDGID

Emerson Commercial & Residential SolutionsRidge Tool Company400 Clark StreetElyria, OH 44035-6001


NameDirector, Product PlanningSensi

Emerson Commercial & Residential Solutions8000 West Florissant AvenueSt Louis, MO 63136


NameVice President Human ResourcesInSinkErator

Emerson Commercial & Residential Solutions4700 - 21st StreetRacine, WI 53406


Product Brands on cards 6

Our three consumer-facing signature brands – InSinkErator, RIDGID and Sensi – are the only product brands that will be shown on business cards. This page provides details on the use and color specifications for each.


The InSinkErator logo is made from 4-color (CMYK). No spot color needed to print.

The RIDGID logo appears in red and black made from 4-color (CMYK). No spot color needed to print.

The Sensi logo color is PMS 2151 blue

Consumer Brand Logo

1.07" 27 mm 1.805" 45.85 mm

88.9 mm

0.25" 6.35 mm

1.875"

3.5"

47.58 mm

0.6"15 m

m0.6"

15 mm

2.0"

50.8

mm


Emerson Commercial & Residential SolutionsAddressAddress 2 City, State/Province Zip


NameTitleTitle 2Area of Responsibility

Emerson Commercial & Residential SolutionsAddressCity, State/Province ZipCountry (optional)


Preferred7.2 pt Argo LightName – Argo BoldEmerson Commercial & Residential Solutions – Argo Bold8.5 pt leading

6 pt paragraph spaces for 12 lines

Maximum width for text: 1.805" (45.85 mm)Shown as red dashed line.

If text width exceeds 1.5" (38.1 mm), the rightmargin is set at .125" (3.18 mm).

If text width is less than or equal to 1.5" (38.1 mm), the left margin is set at 1.875" (47.58 mm).

Alternate7.2 pt Argo LightName – Argo BoldEmerson Commercial & Residential Solutions – Argo Bold8.5 pt leading

6 pt paragraph spaces for 12 lines



If text width is less than or equal to 1.5" (38.1 mm), the left margin is set at 1.875" (47.58 mm).

0.25"6 m

m0.25"

6.35 mm

Specifications – U.S./Canada

Off-set printing or thermography are the standard methods of business card production.Engraving is optional for Vice Presidents and above.

Our card stock of choice will be Strathmore Cover110#, Woven Finish, Ultimate White.

The preferred title block setup uses three lines of text as seen to the right. When the title and/or area of responsibility will not fit on the same line, then the alternate title block setup may be used.

Because of space limitations on business cards, the maximum content allowed for cards with addresses in the USA and Canada, is 12 lines, not including line spacing. If a card contains more information than will fit, you can omit optional lines to stay within the limit.

For example, fax numbers are not as common, so make sure the information you include represents the best means to reach you.

Our Business Cards7


Alternate

7 pt Argo LightName – Argo BoldEmerson Commercial & Residential Solutions – Argo Bold7.5 pt leading

6 pt paragraph spaces for 14 lines3 pt paragraph spaces for 15 lines



If text width is less than or equal to1.5" (38.1 mm), the right margin is set at 1.875" (47.58 mm).

Preferred7 pt Argo LightName – Argo BoldEmerson Commercial & Residential Solutions – Argo Bold7.5 pt leading

6 pt paragraph spaces for 14 lines3 pt paragraph spaces for 15 lines



If text width is less than or equal to1.5" (38.1 mm), the right margin is set at 1.875" (47.58 mm).

0.25"

1.07" 27.18 mm

0.6"15 m

m6 m

m

0.25"6.35 mm

1.875"47.5 mm

1.60" 40.65 mm

1.07" 27.18 mm

1.61" 40.97 mm

0.6"15 m

m0.25"

6.35 mm

Consumer Brand Logo


Emerson Commercial & Residential SolutionsLegal Entity (if legally applicable)AddressAddress 2 Address 3Country (optional)

T 1 123 456 7890M 1 123 456 [email protected]

NameTitleTitle 2Area of Responsibility

Emerson Commercial & Residential SolutionsLegal Entity (if legally applicable)AddressAddress 2 Address 3Country (optional)

T 1 123 456 7890M 1 123 456 [email protected]

1.805" 45.85 mm

1.805" 45.85 mm

Specifications – International

Off-set printing or thermography are thestandard methods of business card production.Engraving is optional for Vice Presidents and above.

Our card stock of choice will be Strathmore Cover110#, Woven Finish, Ultimate White.The preferred title block setup uses three lines oftext as seen to the right. When the title and/or area of responsibility will not fit on the same line, then the alternate title block setup may be used.

Because of space limitations on business cards, the maximum content allowed for international cards is 15 lines, not including line spacing to accommodate the five lines of type common in international addresses.

Our Business Cards8

Under no circumstances should you use any other print production methods with which to personalize your stationery such as foil blocking or die-stamping.


To ensure continuity, the preferred Chinese font for use in print materials is either M Hei HK (Traditional Chinese) or M Hei PRC (Simplified Chinese). If you have any questions regarding the licensing and use of these fonts, contact your regional marketing lead for guidance (see page 23).


Emerson Commercial & Residential Solutions

Legal Entity (if legally applicable)Address City, State/Province ZipCountry (optional)


Emerson Legal Entity (if legally applicable)Address City, State/Province ZipCountry (optional)


NombreCargo, Area de ExperienciaÁrea de Responabilidad

Emerson Commercial & Residential SolutionsEntity legal (if legally applicable)Dirección 2Su Ciudad, Estado 12345País (opcional)


NombreCargo, Area de ExperienciaÁrea de Responabilidad

Emerson Commercial & Residential SolutionsEntity legal (if legally applicable)Dirección 2Su Ciudad, Estado 12345País (opcional)





Dual-Sided Business Cards

Certain individuals within the organization mayneed two different addresses on their business card.Others may need a business card in two languages.We have provided options for each of theseinstances. Please check for your specifi c international legal requirements locally.

9

This option is available for those individuals who may need a business card in two languages.Example shown here with English and Chinese.

This option is available for those individuals who may need two different addresses on a single card.

FrontFor domestic cards follow specifi cations on page 7.

For international cards follow specifi cations on page 8.

BackFor domestic cards follow specifi cations on page 7, leaving the logos off.

For international cards follow specifi cations on page 8, leaving the logos off.

FrontFor domestic cards follow specifi cations on page 7.


BackChinese language



To ensure continuity, the preferred Chinese font for use in print materials is either M Hei HK (Traditional Chinese) or M Hei PRC (Simplifi ed Chinese). If you have any questions regarding the licensing and use of these fonts, contact your regional marketing lead for guidance (see page 23).

NameManager, Project EngineeringFunctional Safety Professional



Name, CFSEManager, Project EngineeringFunctional Safety Professional



NameManager, Project EngineeringFunctional Safety Professional



Professional Qualifi cations and Other Identifi ers

Professional qualifi cations earned through industry associations, certifi cation agencies or universities carry a stamp of approval and can be a valuable part of your personal identity. Qualifi cations that are highly relevant and critical to your position can be added as a line on your business card. Abbreviations or acronyms just following your name are acceptable, but the preferred placement will be just after your title and spelled out for clarity.

Always keep the description of qualifi cations as short as possible and do not include agency logos or other graphics of endorsement. The focus of communication should be on the qualifi cation or expertise of the individual rather than on the promotion of any agency or third party entity. For this reason, using internal or external award emblems is also prohibited on business cards. When your organization or an individual is recognized with an award, consider public relations and other corporate communications activity to share the news.

10

Offi cial qualifi cations or certifi cations are best presented when they are spelled out just following the job title.

Abbreviations are acceptable if they are widely recognized and when space is limited.

Manager, Project EngineeringFunctional Safety Professional

Name, CFSE

Our Business Cards

Third party logos and award emblems should never be included on business cards. Also exclude Social Media icons, QR codes, licensing information or certifi cation numbers; these belong on your professional bio or LinkedIn profi le.


NameDirector Communications Emerson Commercial & Residential SolutionsEmerson Climate Technologies GmbHPascalstraße 6552076 AachenGermany

T 12 3456 789 012M 12 3456 789 012E [email protected]

NameGeneral ManagerClimate Technologies Emerson Commercial & Residential SolutionsEmerson Japan Ltd.Shin-Yokohama Tosho Bldg. No. 3,3-9-5, Shin-Yokohama, kohoku-kuYokohama, 222-0033 Japan


Legal Disclosure

Legal entities should be included if they are required based on legal regulation in your country. For more information, please refer to the Emerson Guidelines for Disclosure of Company Information on Business Documentation, or contact your legal or marketing team.

Important Legal Requirements for European CountriesThe European Union (EU) has enacted legislation that requires companies to disclose specifi c information on a wide range of documents, including business cards. While each country’s legislation has slightly different requirements, the following information must be disclosed at a minimum on business cards:

• Full legal entity name• Registered offi ce address• Legal form of company (e.g. AG, GmbH etc.)

These requirements must be followed in all EU-Member States and non-EU countries. For country specifi c requirements, please go to: http://communicator/law/home/europelegal/legalknowhow/Pages/Disclosure%20requirements.aspx

11

Our Business Cards

Legal entities should appear after Emerson Commercial & Residential Solutions and should not be bold

Emerson Japan Ltd.Shin-Yokohama Tosho Bldg. No. 3,

Emerson Climate Technologies GmbH

This requirement also adheres to email and letterhead signatures (see pages 12 and 16). Letterhead and email signatures may also require the identifi cation of the applicable legal entity for those employees who correspond with government agencies or deal with contracts.


Full Signatures 12

Our Email Signatures

To maintain absolute consistency across our organization, a standard was developed for email signatures, appearing at the bottom of emails.

When setting up your email signature, use Arial 8-point type in a 50% gray color and present the following information, separating differentiating information on each line by vertical hash lines:

Name | Title/Expertise | Area of ResponsibilityEmerson Commercial & Residential SolutionsLegal Entity (if legally applicable)AddressTelephone contact informationEmail addressSocial media information

If needed or applicable, company social media accounts can be included. This is not a requirement but does help us promote followers to our key accounts.

When formatting your new email signature, the goal is to keep the email signature clean and as short as possible. If you have a need to include business survey links or other promotional information, talk to your marketing communications lead or contact the Emerson Commercial & Residential Solutions marketing team.

Name | Social Media Marketing ManagerEmerson Commercial & Residential Solutions | 1675 W. Campbell Rd. | Sidney | OH | 45365 | USAT 123 456 7890 | M 123 456 [email protected] Twitter | Facebook | LinkedIn | Google+ | YouTube

Name | Residential Marketing Manager | Air Conditioning Northeast AsiaEmerson Commercial & Residential SolutionsEmerson Electric Korea Ltd. | 3F, POBA Gangnam Tower | 343, Hakdong-ro, Gangham-gu Seoul 06060 | KoreaT 12 3 4567 8901 | M 12 3 4567 [email protected]

8 pt ArialDefault Outlook blue underline


To ensure continuity, the only Chinese font approved by Corporate Marketing for online/website use is Songti. Please use this for all email signatures.

Full signatures

Business Cards and Stationery

13


When sending external communications, you may find it necessary to provide a legal disclaimer as part of your email signature to protect sensitive information.

If you feel a legal disclaimer is necessary, place it after your contact information separated with a double space. Use Arial Italic 8-point type in a 50% gray color (Red:153, Green: 153, Blue: 153).

To help you in developing an email disclaimer, verbiage has been written for you to follow to ensure proper usage and inclusion of all legal requirements. Contact your legal or marketing team if you have any questions about using this disclaimer with your signature.

NOTE: It is not mandatory to add a legal disclaimer to your email signature. This is just a guideline for those who feel it is necessary.

Name | Director of Capital ProcurementEmerson Commercial & Residential Solutions | 8100 West Florissant Avenue| St Louis | MO | 63136 | USAT 123 456 7890 | M 123 456 [email protected]

This e-mail message is intended by [Legal entity name], for use only by the individual or entity to which it is addressed. This message may contain information that is protected, privileged or confidential. It is not intended for transmission to, or receipt by, anyone other than the named addressee (or a person authorized to receive and deliver it to the named addressee). If you have received this transmission in error, please delete it from your system without copying or forwarding it, and notify the sender of the error by reply e-mail or by calling [Legal entity phone number}.

Full Signatures with Legal Disclosure

Our Email SignaturesCommercial and Residential Solutions Personal Identity Guidelines

Short and Mobile Signatures 14


There are instances when a person’s full contact information is not necessary. For those instances, a short email signature was developed. The short signature should be used for internal email or secondary messages where your contact information has already been communicated.

When setting up the short signature, use Arial 8-point type in a 50% gray color (Red: 153, Green: 153, Blue: 153). Type your name and telephone number separated by a vertical hash line as follows:

Name | Telephone number

Only your name should appear in bold type. A space should be left on either side of each vertical hash line that is used. No other information or graphics should be used in the short email signature.

To add email signatures to your mobile device with correct font, follow the directions below:

1. Send yourself an email with the short form signature like the example at the top

2. Copy the email signature from the email

3. Go to Settings>Mail, Contacts, Calendars>Signature

4. Paste the signature into the box, replacing whatever was there (Note: iOS will change the font to something bigger, like Times New Roman 12)

5. Shake your iPhone until a pop-up window comes up asking if you want to “Undo Change Attributes”

6. Confirm “Undo” and the font will revert to the Arial 8 Point (Note: the telephone number may be underlined as a link, which can be corrected by deleting and retyping the phone number)

7. Add the “Sent from my mobile device”

Example for emails

Name | 123 456 7890

Example for mobile devices

Name | 123 456 7890Sent from my mobile device

NOTE: We encourage the use of customized email signatures if you communicate frequently from mobile devices.

8 pt Arial bold 8 pt Arial

8 pt Arial


Voicemail/Phone 15

Our Voicemail / Phone Greetings

Voicemail / Phone GreetingWhether in your voicemail greeting or answering the phone, the best way to identify yourself is simply “This is (your name) with Emerson”.

It is not necessary to identify your legal entity or brand. The other person called you, so they already know a little about you and where you work.

Receptionist GreetingThe same approach applies to the way the phones are answered by receptionists. “Thank you for calling Emerson. How may I direct your call?” is the preferred way to answer the phone and tells the caller they have dialed the right number without confusing them with unnecessary information.

Voicemail / Phone greeting

“Hello, this is (your name) with Emerson.”

Receptionist Greeting

“Good morning/afternoon. Thank you for calling Emerson. How may I direct your call?”

DON’T use your business unit name as the only company identifier in your voicemail or receptionist greeting.”

“Hello, this is (your name) with Retail Solutions.”

“Good morning/afternoon. Thank you for calling Copeland. How may I direct your call?”


LinkedIn Profi le 16

Our LinkedIn Profi les

Social media continues to grow and evolve as apowerful and vital channel for engaging ourcustomers and prospective customers. As we build relationships through our interactions, both in and outside our work environments, our personal social media pages will often be accessed to learn more about us, as well as the company we work for and what it represents.

You own your LinkedIn profi le, not the company.However, to make it impactful, it is good practice to describe your role and area of responsibility just as you would on your business card and email signature.

For example, list the company as Emerson Commercial & Residential Solutions. And, refer to the business card section of these guidelines, for guidance about describing your role.

Also, when referring to Emerson products and services, always be transparent that you represent the Emerson brand.


List the company as “Emerson Commercial & Residential Solutions”

A brief description of what you do and what makes you unique

In your summary section, best practice would be to focus on what you do:• use actions words• reference specifi c projects• describe your expertise

Additional contact information to consider:-Add Emerson.com for our company website-Your personal Twitter account

We encourage you to put your degreed/certifi ed credentials in the name fi eld.

Adding a background image to your LinkedIn profi le can help bolster our brand and help differentiate your profi le. You can either have a graphic designer create a custom 1400 x 425 pixel image that refl ects our brand or use a color background from one of the approved Emerson colors.

7 pt Paragraph spaces

1" mm 15mm 52

1"

25 mm

6.5" 165 mm

1.25"32 m

m

1.4" 35.5 mm

2"

1.25"32 m

m

2.2"56 m

m

Date

Reader's NameCompany Name 1 Technology PlazaYour City, YS 55419

Dear Reader,

These guidelines are designed to help us define and reinforce a consistent and appropriatebrand image.The consistency of our operational performance is reinforced by theconsistency of our visual expression, so it is essential that we implement our identity withcare, flair and enthusiasm.

Guided implementation of the brand will produce the similarities that help brand equityflow from one area of the company to another. Not only is this good for business, it willsave time, money, and resources.

So as we face the future at Emerson, it is your work as guardians of our brand that willenable us to achieve success. Good luck, and enjoy.

Your NameYour Position

NameTitleArea of responsibility

Emerson Commercial & Residential SolutionsLegal Entity (if legally applicable)Address City, State/Province ZipCountry (Optional)

T 123 456 7890M 123 456 [email protected] 8 pt Argo Light

(Name and Business– Argo Bold) 9.5 pt leading

Typing Specification12 pt Arial14 pt Leading

Legal entities should be included if they are required based on legal regulation in your country.

Printed Letterhead

When printing high quality, professional letterhead, offset printing or thermography are our standard methods of letterhead production. Engraving is optional for Vice President and above.

Paper choices:Executive/Individual:For all personalized stationery, the recommended paper is Strathmore Writing, 25% Cotton, 24# Ultimate White, Woven Finish (with Emerson private watermark).

Company/Department:For non-personalized letterhead, the recommended paper is Cougar Opaque, 60#, Vellum Finish, White (not watermarked).

International stationery artwork is available for download at http://climate.emrsn.org/corp/Marketing_Corp/brand/templates/Pages/home.aspx. The artwork should then be given to a local printer for processing. Please contact Corporate Marketing or your brand offi cer to receive a copy. Please make sure to check for your specifi c international legal requirements locally (see page 11 for more information).

Our Stationery17

Under no circumstances should you use any other print production methods with which to personalize your stationery such as foil blocking or die-stamping. Off-set lithography can be used in international locations.

When printing on European sizes, the elements should remain positioned in relation to the corners of the format.

Note: In some cases where dual language is needed for international letterhead, it should be located in the lower, bottom right corner and align with upper contact information as shown.


7 pt Paragraph spaces

1" 51 mm 25 mm

1"

25 mm

6.5" 165 mm

1.25"32 m

m

1.4" 35.5 mm

2" .25"6.35 m

m

.25"6.35 m

m

2.5" Header area

63.5 mm

2.5"63.5 m

m

Date

Reader's NameCompany Name 1 Technology PlazaYour City, YS 55419

Dear Reader,

These guidelines are designed to help us define and reinforce a consistent and appropriatebrand image.The consistency of our operational performance is reinforced by theconsistency of our visual expression, so it is essential that we implement our identity withcare, flair and enthusiasm.

Guided implementation of the brand will produce the similarities that help brand equityflow from one area of the company to another. Not only is this good for business, it willsave time, money, and resources.

So as we face the future at Emerson, it is your work as guardians of our brand that willenable us to achieve success. Good luck, and enjoy.

Your NameYour Position

NameTitleArea of responsibility

Emerson Commercial & Residential SolutionsLegal Entity (if legally applicable)Address City, State/Province ZipCountry (Optional)


8 pt Arial(Name and Business– Arial Bold) 9.5 pt leading


Legal entities should be included if they are required based on legal regulation in your country.

Electronic Letterhead

Over the past several years, the use of professionally printed letterhead has decreased and many are opting to use an electronic version. There are some slight changes for electronic letterhead based on accommodating the header (see sizing information on the right).

Our Stationery18


0.77"19.5 m

m

.391"10 m

m

1.07" 27 mm

8pt Argo Light 9.5pt leadingEmerson Commercial & Residential Solutions

Address 1Address 2City, State 12345Country

Emerson Commercial & Residential SolutionsLegal Entity (if legally applicable)Address 1Address 2Address 3Country

Legal entities should be included if they are required based on legal regulation in your country. If your country does not require a legal entity, then follow the domestic version.

Envelope

Offset printing or thermography are the standard methods of envelope production. Engraving isoptional for Vice President and above.

Paper choices:Executive/Individual:For all personalized stationery, the recommended paper is Strathmore Writing, 25% Cotton, 24# Ultimate White, Woven Finish.

Company/Department:For non-personalized letterhead, the recommended paper is Cougar Opaque, 60#, Vellum Finish, White (not watermarked).

Other envelope styles should have these same specifi cations to ensure consistency in design. Contact FedEx Offi ce or Corporate Marketing for any variety of envelopes to ensure this consistency.

19

Our StationeryCommercial and Residential Solutions Personal Identity Guidelines

Domestic version

International version

Note: In some cases where dual language is needed, it should be located after the last address line and align with upper contact information as shown.

16 pt Argo Bold16 pt Argo Light

1.25'' 31.75 mm

1.25'' 31.75 mm

4.0'' 101.6 mm


To:

Copy:

From:

Date:

Subject:

Memo. . .

Intra-Company CorrespondenceCommercial & Residential Solutions

Memorandums 20

When printing on European sizes, the elements should remain positioned in relation to the corners of the format.

Our Stationery

Artwork must never be moved on these files in order to maintain the brand’s visual integrity.

Electronic templates of our stationery system (fax, memo, letterhead) as well as our PowerPoint templates are available for download on the Branding website: http://climate.emrsn.org/corp/ Marketing_Corp/brand/templates/Pages/ home.aspx.

Memorandums are internally generated files.


ACRONYMS

Acronyms and Abbreviations 21

Our Identity

We have invested a great deal of time and moneyto establish Emerson as a powerful and recognizablename in our marketplace. A strong Emerson brandhelps us to connect the equity of all our productsand services. A strong brand also goes a long way to making it easier for our customers to understandus and to do business with us.

Do not use acronyms, abbreviations, initials or other forms of short-handing any brand that includes the name Emerson in any conversations, correspondence, presentations or internal documents. No CaRS, C&RS, CRS, etc. instead of Emerson Commercial & Residential Solutions. Their use undermines the strength of our brand.

If you need to shorten our name(s) in small spaces(spreadsheets, nametags, charts, etc.), just shortenit to “Emerson” with our customers. Use “ComRes”internally. EMR is acceptable, as our ticker symbol iswidely recognized.

It is important that we all move away from thegrowing use of abbreviations throughout ourorganization — no HCD instead of Human CenteredDesign. It is a poor form of internal and externalcommunication because the meaning is oftenunclear to many readers/listeners.

There are auto-correct features in Outlook, Word,and other programs that enable you to “type”a shorter version and have the software fill in thefull version.


NameGeneral ManagerClimate Technologies Emerson Commercial & Residential SolutionsEmerson Japan Ltd.Shin-Yokohama Tosho Bldg. No. 3,3-9-5, Shin-Yokohama, kohoku-kuYokohama, 222-0033 Japan


NameResidential AC Marketing Manager Climate Technologies Southeast Asia Emerson Commercial & Residential SolutionsEmerson Electric Korea Ltd.3F, POBA Gangnam Tower,343, Hakdong-ro, Gangnam-gu, Seoul 06060, Korea


Tips 22

Our IdentityCommercial and Residential Solutions Personal Identity Guidelines

Commercial & Residential Solutions – for consistency, use the ampersand when referring to Commercial & Residential Solutions.

Use of Climate Technologies: Up until now, Emerson Climate Technologies has been used as a brand. It represents our entire portfolio of products, services and expertise we bring to the HVACR industry. Because the term has equity and is associated with HVACR expertise, going forward it can represent an employee’s area ofresponsibility when their work cuts across heating, cooling and refrigeration.

How should Climate Technologies be used going forward? It should be strictly used in text only (i.e., area of responsibility), no longer presented as a brand or organization. It does not replace business unit names like Air Conditioning, Refrigeration, etc. It should be written as “Climate Technologies” not “Emerson Climate Technologies”.

Titles should be short and concise – for those with a long title, we prefer that you spell out your title, but if you have limited space due to longer titles or your Area of Responsibility requires more than one line, you can use abbreviations.

Approved abbreviations: Air Conditioning: AC (not A/C)Heating, ventilation, and air conditioning: HVACHeating, ventilation, air conditioning and refrigeration: HVACR (not HVAC/R)Information Technology: ITHuman Resources: HRVice President: VPGeneral Manager: GM

General ManagerClimate Technologies

Residential AC Marketing Manager

Resources 23

Our IdentityCommercial and Residential Solutions Personal Identity Guidelines

To maintain absolute consistency and to benefit from financial economies of scale, all business cards and stationery will be produced only by authorized suppliers.

Our supplier is FedEx. Business cards and stationery can be ordered at www.orderprinting.com

Our contacts at FedEx are: Gary WestSALES - Customer Service SpecialistFedEx OfficePhone: 314-872-6900Fax: 314-872-6944Cell: [email protected] Greg KoenigCorporate Account ExecutiveFedEx OfficeCell: [email protected]

For overall questions regarding the business cards or these guidelines, please contact:Joanna Thompson937 494 [email protected] Julie Knoop937 498 [email protected]

For questions pertaining to your business, please contact the following:

Tools & Home ProductsJay Gatz314 553 [email protected]

Asia & MEAWinnie Ng852 2860 [email protected]

Dalia [email protected]

EuropePetra Schreiber49 2409 929 [email protected]

Latin AmericaDiego [email protected]

personal identity & stationery - fedex · commercial and residential solutions personal...

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