State of the BlogosphereOctober 2005

David L. SifryCEO, Technorati Inc.

dave@technorati.com

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

Mar-03Apr-03May-03Jun-03Jul-03Aug-03Sep-03Oct-03Nov-03Dec-03Jan-04Feb-04Mar-04Apr-04May-04Jun-04Jul-04Aug-04Sep-04Oct-04Nov-04Dec-04Jan-05Feb-05Mar-05Apr-05May-05Jun-05Jul-05Aug-05Sep-05Oct-05

Doubling

Doubling

Doubling

18.9 Million Weblogs TrackedDoubling in size approx. every 5 monthsConsistent doubling over the last 36 months

Weblogs CumulativeMarch 2003 - June 2005

Doubling

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

9/1/049/15/049/29/0410/13/0410/27/0411/10/0411/24/0412/8/0412/22/041/5/051/19/052/2/052/16/053/2/053/16/053/30/054/13/054/27/055/11/055/25/056/8/056/22/057/6/057/20/058/3/058/17/058/31/059/14/059/28/0510/12/05

- As of Oct 2005 over 70,000 blogs were created daily.- A new weblog is created about every second.- Recent Spikes are partly due to increase in Chinese Blogs- 55% of new bloggers are still posting 3 months later.- 13% of all blogs update weekly (or more). - About 2% - 8% of new blogs are spam (red spikes)

New Blogs per Day

0

200000

400000

600000

800000

1000000

1200000

1400000

9/1/049/15/049/29/0410/13/0410/27/0411/10/0411/24/0412/8/0412/22/041/5/051/19/052/2/052/16/053/2/053/16/053/30/054/13/054/27/055/11/055/25/056/8/056/22/057/6/057/20/058/3/058/17/058/31/059/14/059/28/05

KryptoniteLock Controversy

US Election Day

Indian Ocean Tsunami

Superbowl

Schiavo Dies

Newsweek Koran

Deepthroat Revealed

Justice O’ConnorLive 8 Concerts

London Bombings Katrina

Daily Posting Volume

1.2 Million legitimate Posts/DaySpam posts marked in redOn average, additional 5.8% are spam posts Some spam spikes as high as 18%

Blogs and MSM

EschatonCommon Dreams

The EconomistBinary BonsaiDaveneticsNPRTalking Points MemoThe TimesPBSESPNBoston.comEngadgetNational ReviewAsahi ShinbunSlateFARKGizmodoLA TimesInstapunditDaily Kos

MTVSalon

SF GateReutersNews.comFox NewsUSA Today

Boing BoingWired NewsMSNBCGuardian

BBCYahoo News

Washington PostNew York Times

0 10,000 20,000 30,000 40,000 50,000 60,000

Blue = Mainstream Media

Red = Blog

Challenge: Fight, or Embrace?

Blogosphere Breaks Out

• Early Adopters: Newsweek and Salon.com

• Announcing today:– Washington Post– International Herald Tribune– The Atlantic Monthly– Der Spiegel

Tagged Posts (Cumulative)

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

1/11/051/18/051/25/052/1/052/8/05

2/15/052/22/053/1/053/8/05

3/15/053/22/053/29/054/5/05

4/12/054/19/054/26/055/3/05

5/10/055/17/055/24/055/31/056/7/05

6/14/056/21/056/28/057/5/05

7/12/057/19/05

Almost a third of blog postsuse tags or categories

Over 25 Million, growing at about 400k/day

QuickTime™ and aMPEG-4 Video decompressor

are needed to see this picture.

More than Search

It’s about exposing Community

and adding Context…

To help us make sense of the onrush!

Blog Finder

• Launched September 1• Lets the Community tag their blogs

– Over 720,000 blogs in 1 month

• The World’s Largest Blog Directory• Find interesting blogs on a topic• Launching today:

– Use Authoritative bloggers to scope your search– adds context, timeliness, and relevance to your

queries