Download - State of the Blogosphere October 2005 David L. Sifry CEO, Technorati Inc. [email protected]
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
Mar-03Apr-03May-03Jun-03Jul-03Aug-03Sep-03Oct-03Nov-03Dec-03Jan-04Feb-04Mar-04Apr-04May-04Jun-04Jul-04Aug-04Sep-04Oct-04Nov-04Dec-04Jan-05Feb-05Mar-05Apr-05May-05Jun-05Jul-05Aug-05Sep-05Oct-05
Doubling
Doubling
Doubling
18.9 Million Weblogs TrackedDoubling in size approx. every 5 monthsConsistent doubling over the last 36 months
Weblogs CumulativeMarch 2003 - June 2005
Doubling
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
9/1/049/15/049/29/0410/13/0410/27/0411/10/0411/24/0412/8/0412/22/041/5/051/19/052/2/052/16/053/2/053/16/053/30/054/13/054/27/055/11/055/25/056/8/056/22/057/6/057/20/058/3/058/17/058/31/059/14/059/28/0510/12/05
- As of Oct 2005 over 70,000 blogs were created daily.- A new weblog is created about every second.- Recent Spikes are partly due to increase in Chinese Blogs- 55% of new bloggers are still posting 3 months later.- 13% of all blogs update weekly (or more). - About 2% - 8% of new blogs are spam (red spikes)
New Blogs per Day
0
200000
400000
600000
800000
1000000
1200000
1400000
9/1/049/15/049/29/0410/13/0410/27/0411/10/0411/24/0412/8/0412/22/041/5/051/19/052/2/052/16/053/2/053/16/053/30/054/13/054/27/055/11/055/25/056/8/056/22/057/6/057/20/058/3/058/17/058/31/059/14/059/28/05
KryptoniteLock Controversy
US Election Day
Indian Ocean Tsunami
Superbowl
Schiavo Dies
Newsweek Koran
Deepthroat Revealed
Justice O’ConnorLive 8 Concerts
London Bombings Katrina
Daily Posting Volume
1.2 Million legitimate Posts/DaySpam posts marked in redOn average, additional 5.8% are spam posts Some spam spikes as high as 18%
Blogs and MSM
EschatonCommon Dreams
The EconomistBinary BonsaiDaveneticsNPRTalking Points MemoThe TimesPBSESPNBoston.comEngadgetNational ReviewAsahi ShinbunSlateFARKGizmodoLA TimesInstapunditDaily Kos
MTVSalon
SF GateReutersNews.comFox NewsUSA Today
Boing BoingWired NewsMSNBCGuardian
BBCYahoo News
Washington PostNew York Times
0 10,000 20,000 30,000 40,000 50,000 60,000
Blue = Mainstream Media
Red = Blog
Challenge: Fight, or Embrace?
Blogosphere Breaks Out
• Early Adopters: Newsweek and Salon.com
• Announcing today:– Washington Post– International Herald Tribune– The Atlantic Monthly– Der Spiegel
Tagged Posts (Cumulative)
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
1/11/051/18/051/25/052/1/052/8/05
2/15/052/22/053/1/053/8/05
3/15/053/22/053/29/054/5/05
4/12/054/19/054/26/055/3/05
5/10/055/17/055/24/055/31/056/7/05
6/14/056/21/056/28/057/5/05
7/12/057/19/05
Almost a third of blog postsuse tags or categories
Over 25 Million, growing at about 400k/day
QuickTime™ and aMPEG-4 Video decompressor
are needed to see this picture.
More than Search
It’s about exposing Community
and adding Context…
To help us make sense of the onrush!
Blog Finder
• Launched September 1• Lets the Community tag their blogs
– Over 720,000 blogs in 1 month
• The World’s Largest Blog Directory• Find interesting blogs on a topic• Launching today:
– Use Authoritative bloggers to scope your search– adds context, timeliness, and relevance to your
queries